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* Welcome to the 32nd episode of the Boss Girl Creative Podcast!! In Today’s episode, Jennifer and I discuss the finding your blue person…aka your ideal customer/reader.
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* What is your Ideal Customer Avatar? What does that mean?
* Attracting the people you want to serve
* Are you your ideal customer?
* Figuring out your ideal customer
* What problem are you solving?
* Everyone has a trigger for why they buy something
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