EPISODE 527 – THE BEST BRANDS DON’T SELL – THEY BUILD BELONGING

This week, I’m sharing a real-time glimpse into what it looks like when something clicks — when your business starts to connect in a way you can feel. The farm stand is only a few weeks old, but the response? Immediate. Loyal. Deep. It’s reminding me of something I’ve always believed but hadn’t felt this strongly in a while: the best brands don’t sell — they make you want to join the club. I’m talking through how that’s unfolding, what it means for how we show up in business, and why availability, curiosity, and collaboration might just be the secret sauce. Plus a quick look at what’s blooming (and stalling) in the garden, how I’m navigating platform shifts, and a quote that hit me square in the gut. If you’re in the in-between — in your garden, your content, or your offers — this one’s for you.