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ANNOUNCEMENTS
- Welcome to the 548th episode of the And So… Podcast!! In this episode, I break down why vague offers don’t convert, what makes a product actually go viral, and how getting crystal clear on your promise is the clarity shift your sales page’s been begging for.
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PODCAST EPISODE SYNOPSIS
If your product isn’t selling, it might not be the product — it might be the way you’re talking about it. In this episode, I’m walking you through two real-life examples from Facebook groups where the offer sounded impressive… but totally missed the mark. We’re talking clarity, friction, and what actually makes someone hit “buy” — plus the one question you have to answer if you want your offer to land. This is the business truth that turns a lukewarm product into a viral one. Let’s get into it.
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INSIDE THIS EPISODE
🖤 Why vague offers don’t convert — and how specificity builds trust (and traction).
🖤 The friction factor: what’s making people click away instead of buy.
🖤 Real examples of product headlines that miss the mark (and how to fix them).
🖤 The one clarity question every offer needs to answer before you launch.
🖤 How to sell the end result — not the whole buffet of features.
🖤 Why simple, focused, “figureoutable” products go viral faster than complex ones.
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