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ANNOUNCEMENTS
- Welcome to the 560th episode of the And So… Podcast!! In this episode, I break down the real data behind my first course sales and explain how just seven micro moments of trust – or touchpoints – can turn a complete stranger into a buyer.
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PODCAST EPISODE SYNOPSIS
In this episode, I dive into the real data behind my first course sales and unpack what I’m calling micro moments of trust. By tracking the interactions people had with my content, I discovered it took about seven touchpoints – ads, profile visits, automated DMs, stories, and more – before a complete stranger decided to buy. It’s a behind-the-scenes look at how trust builds online and why strategic touchpoints matter more than being everywhere.
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INSIDE THIS EPISODE
🖤 Sales rarely happen after one interaction – most buyers need multiple touchpoints before they trust you enough to purchase.
🖤 In my own data, it took about seven interactions with my content before someone became a customer.
🖤 These interactions are what I call micro moments of trust – small signals that show people who you are and how you can help.
🖤 Touchpoints can include things like ads, profile visits, stories, automated DMs, content, and checkout pages.
🖤 Automation tools like ManyChat can create additional touchpoints without requiring more of your time.
🖤 You don’t need to be everywhere – you just need consistent, meaningful interactions on one platform that build trust over time.
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