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ANNOUNCEMENTS
- Welcome to the 541st episode of the And So… Podcast!! In this episode, I unpack a real DM exchange that turned into a masterclass on what not to do with a cold audience—and why leading with clarity, not desperation, is the business shift that actually builds trust.
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PODCAST EPISODE SYNOPSIS
A DM gone wrong sparked this week’s business nugget: how not to approach a cold audience. I’m breaking down why vague outreach feels desperate, how it can erode trust fast, and what to do instead if you actually want to connect. Whether you’re in growth mode or just trying to stay visible, this is your reminder—clarity, care, and context always convert better than copy-paste tactics.
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INSIDE THIS EPISODE
🖤 Why generic DM scripts to cold audiences feel more desperate than genuine
🖤 The red flags in online outreach that instantly erode trust
🖤 A real-life example of how not to lead with connection
🖤 What good outreach actually looks and sounds like
🖤 The difference between curiosity and conversion tactics
🖤 Why clarity, care, and timing matter more than ever in online relationships
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