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ANNOUNCEMENTS
- Welcome to the 540th episode of the And So… Podcast!! In this episode, I break down the genius of Taylor Swift’s latest naming strategy — and why your offer might not need a rebrand or a funnel, just a title that meets your people mid-spiral and says, “I see you — here’s a better way to look at it.”
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PODCAST EPISODE SYNOPSIS
What if the reason your offer isn’t landing has nothing to do with your content — and everything to do with what you named it? In this episode, I break down a genius move from Taylor Swift that has nothing to do with music and everything to do with strategy — specifically, how she’s using SEO to reclaim the narrative and meet her audience exactly where they’re already searching. And we’re not just watching it happen — we’re applying it. If you’ve ever felt like your sales page is solid but somehow still invisible, or like your freebie isn’t getting traction no matter how many tweaks you make, this one’s for you. We’re talking narrative control, Google searches, and how renaming your offer could be the quiet power move that changes everything.
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INSIDE THIS EPISODE
🖤 Taylor Swift used SEO and naming strategy to reclaim her narrative — and it’s a blueprint you can borrow.
🖤 Your offer title should sound more like a Google search and less like a Canva mood board.
🖤 If your people are spiraling, your title needs to meet them mid-spiral — not after they’ve calmed down.
🖤 Clarity comes when your content interrupts the scroll with language that feels like relief.
🖤 This isn’t about being shocking — it’s about being searchable in the moment they’re stuck.
🖤 Sometimes the most strategic move isn’t a new funnel — it’s renaming the one you already have.
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