Episode #337: Are You Worth Following?
TAYLOR BRADFORD: You are listening to episode number 337 of the Boss Girl Creative podcast. Today I’m talking about: Be Worth Following. On to the episode.
Hey, welcome to this episode of The Boss Girl Creative podcast. I’m your host, Taylor Bradford. Thank you so much for pressing play on this episode, which is all about being worth following. Before I dive into this episode, get your name on the Inner Circle waitlist because the doors are reopening on December 1st, which is just around the corner. And I want to make sure that you are a part of the Inner Circle in this next round. Currently, the membership is $27 a month, and it gets you access into the community. Plus, it gives you a live Q&A session every single month plus a monthly business book club. There are weekly office hours that you can participate in, that is, one-to-one audio exchanges between me and you via my Voxer channel. I also have to co-working sessions every single month, and these are 90-minute sessions where we get together as a community, and we knock off things off of our to-do list. Co-working sessions are super effective, and yeah, I’m excited to have them as part of what is included in the Inner Circle. So get yourself on that waitlist so that you are first informed of the doors reopening. Go to bossgirlcreative.com/InnerCircle. The doors will be open for a couple of weeks in December, and then they will close, and they won’t reopen until April 1st. So you definitely want to get yourself in the Inner Circle when the doors reopen. So go again to bossgirlcreative.com/InnerCircle.
Okay, so let me just say that this is how my day is already going: When I started taking my notes, I didn’t look at the way my notebook was, and I evidently started taking notes upside down. And then I just was recording, and I didn’t actually have the record button going, so that’s how this day is going already. But we are going to give ourselves grace in these moments and practice gratitude because life’s too short to dwell on that.
Okay, so be worth following. I got an email recently from somebody that I’ve been a subscriber to their newsletter for a really long time, Lauren with Restored 316. And she actually creates templates for your websites. And a long, long, long time ago, I had a couple of blog templates from her. But I’ve always enjoyed her newsletters, and I’ve stayed subscribed for a really, really long time. And her newsletter title that I was reading was, Be Worth Following. And I was like, Oh my gosh, this really kind of ties into everything that I’ve been talking about through the podcast through the last few weeks. And she posed this question, how do you stand out in a crowded world and set yourself apart? And you guys have heard me say, or maybe you’re new to the show, and you haven’t heard me say this yet, but if you go to bossgirlcreative.com and you scroll down, you’re gonna see this quote. This is what I say to be an encouragement to you in standing out in a sea of noise, “At the end of the day, in a crowded space where your competitors are constantly working to stay on top, the one thing that cannot be replicated is you. Be your authentic self every single day.”
Now, this ties into what Lauren brings up is be worth following. So to expand on that, how do we be worth following? We are trying to stand out in that sea of noise. We’re trying to be different. We are trying to be worthy of being followed. So how do we do that? Well, we start with our why. It always leads back to the foundational pillars that I’ve spoken at length about. It’s what my ebook is about. The pillars and the pillars start with your what and your why.
So let’s start with step one. In being worth following, we have to start with our why. What’s the connection between your why and what you sell, what you write about, what you offer. You cannot just sell a product. You cannot just sell a service. You have to connect first. You have to be purpose-driven first, and that leads through connection and relationships.
And then we move into step two, the how. The what platform we use. The how often we post. The content that we create, and the strategy behind all of that. So, the why comes before the how. People do not care how much you know until they know how much you care. I really wish I knew who wrote that. People don’t care how much you know until they know how much you care. People buy into the human and the brand because that is what is important to them. They might buy something one-off, but until they form a lasting relationship or a lasting attachment to the thing they’re buying, or from whom they’re buying it from, it can just be one-off, and then nothing ever grows from that. I mean, look at Apple. I’m a diehard Apple shopper. Everything I own is created by Apple from a technology standpoint. I have Apple MacBook Pros. I have Apple desktops. I have Apple Watch. I have Apple iPhone. I am a diehard Apple supporter because I believe in what Apple does. So again, people don’t care how much you know until they know how much you care. I appreciate the things working for me all the time. Our PC computers fail on us nine times out of 10. Like, right now, I have a Dell laptop that we use specifically for our car dealership license, and the Wi-Fi has stopped working. And I do not understand why it continues to have this problem. The Wi-Fi – or actually the laptop itself – is not that old, but yet I constantly am fighting, getting the Wi-Fi to work, and having to go out and Google how do I get the Wi-Fi to work. Every time I boot into my Mac, every time I turn my Mac on, I don’t have problems. Now, yes, they’re more expensive, but they last a really long time, so it’s the trade-off for me. I appreciate my tools that support my businesses working all the time, so I buy and invest in Apple.
So questions for you. Are you worth following? What will your customers walk away with? What is their biggest problem or greatest need, and what solution do you provide for them? Are you leading with ethics? Are you leading by example? Are you leading with fairness? Are you leading with humility? Are you leading by bringing out the best in others? Are you kindling a desire to excel and others simply by believing in them? Are you leading with trust? Are you leading with confidence? The reality is that we used to hop online to escape the real world, and now we are unplugging to escape the crazy of online. We’ve begun to place our own value on likes, shares, comments, new followers, etc., because we’re seeking daily validation. We are losing our own sense of worth. But social media is necessary, so we’ve got to lay some ground rules for ourselves because if we are going to be worth following, we have to shore up ourselves. It goes back to the why. We have to figure out the why. Answer the why before we can do the how. The how will come. You have to put people first. People and connections and community first. What drives that for you? What’s the purpose behind that? What’s the why?
I need you to also get rid of negative self-talk. Trust me when I say this, and I know sometimes this is hard to hear. You are worthy of doing what you want to do. You are worthy of the life you crave. You are worthy. You are worthy to be worth following. I need you to also forgive your past. Your past hurts, your past bitterness, your past anger, your past regrets, your past questions, your past worries, your past anxiety. I need you to forgive yourself. If you are going to be worth following, you have to be worthy of that. You have to know your worth. You have to forgive everything that happened in the past. You are worthy. You are worth following. I also need you to keep your horse goggles on. You’ve heard me say this in recent episodes. I’ve said it in the past. Stop the comparison game. Horse goggles on. Focuses forward. Understand your why. Figure that out. That’s important. The how will come, but squash your comparison syndrome and keep those horse goggles on.
I also need you to change your attitude to one of fearlessness. Don’t be afraid to be your true self. Explore what that looks like online. Baby steps. I also need you to stop trying to be viral or to go viral. To be amazing. Whatever that actually means. I need you to be useful. That’s what people buy into. The shiny object over there on the top of the Christmas tree is amazing, yes, but it’s not attainable for everyone. It’s not. It’s unrealistic. Be useful. Care about people. Embrace gratitude every day. Whether it’s when you wake up or before you go to bed, I want you to write down three things that you’re grateful for or share them out on social media. Every single day. Practice gratitude, embrace it. I also need you to give people a reason to trust you. Offer hope. Offer encouragement. Be intentional with your relationships, with your connections. If someone says they enjoy the thing that you sell or do, respond to them. Say thank you for listening. Thank you for reading. Thank you for buying. I appreciate you. I appreciate you for pressing play on this episode. It supports my dreams and goals, and I am forever grateful for that.
And then finally, I need you to ultimately know it’s not our job to change people. I think this is something that’s really hard for me is I want to change everybody for the good. I want to make you better at what it is that you do. And I hope that I provide the resources so that you can better yourself so that you can figure out your why. So that you can figure out your how. I am your vessel. You need to be a vessel for people. If they’re not ready to change, that can’t be your frustration. It can’t. You’ve got to be the vessel for them. It’s not your job or my job to change you. I would love to, but that’s not my job. My job is to be a vessel for your growth. You need to be a vessel for your community.
So how do we become worth following? We’ve got to be consistent. We have to be human. We have to be transparent. We have to focus on bettering ourselves. We have to share stories. We have to give value. We have to connect with our people. We have to engage with them, and we have to make it about them. That’s how you become worth following—making it about them—being useful to them.
Thank you so much for listening to this episode. Again, I am super grateful for you for listening to Boss Girl Creative. It means the world to me. If you found this inspirational, I hope you will go out and share it with your business bestie, and if you are in the States, Happy Thanksgiving, and until next time, I hope you have a great rest of this week.