Episode #335: Are You Running Your Business Scared?
TAYLOR BRADFORD: You are listening to episode number 335 of the Boss Girl Creative podcast. Today I’m talking about running your business scared. On to the episode.
Hey, welcome to episode 335. I’m your host, Taylor Bradford. I so appreciate you tuning in to today’s episode, which is all about running your business scared, aka FOMO in business, which seems to be happening a lot. I feel like there are some hints at big brands, big businesses attempting to be things that they’re not, which is what we’re going to be talking about today. And shout out to Keisha for recommending this podcast topic. We were having a conversation in the Inner Circle membership with this month’s live Q&A. And just FYI, the doors will be reopening December the first for the Inner Circle membership. They will be open from December one to December 15, so you definitely want to get on that waitlist to make sure that you are alerted the moment those doors open so that you can get yourself in there because the doors will close and will not reopen until April the first of 2022. And yes, I can’t believe we are this close to 2022, but I want to help you take action, get to implementing so that you have a strong 2022. So get yourself on that waitlist. Go to bossgirlcreative.com/InnerCircle. Don’t miss out. You definitely don’t want to miss out. FOMO. It’s FOMO. No, just kidding.
So today’s episode is inspired by a recent conversation in the Inner Circle membership. The question slash topic was posed by Keisha, and we had a really good conversation, but I thought it would be a really great podcast topic because I feel like there are so many shiny objects syndromes out in the world. And I kind of want to look at the differences in some of the key players on the social media side of things. And actually, you know what, for last week’s episode, when I started to do my research, I realized that I always start in Google. I go to Google, I type in what I’m looking for what I’m researching, and I realized really quickly, this happens nine times out of ten, I realized really quickly that I’m not finding what I’m looking for and that it’s male-dominated based on my search. And I’m always searching business strategy, business topics, growing in business, launching in business, etc., and out on Google, it is very male-dominated. I cannot find any women, it – within the first couple of pages of Google in my search, talking about the topic that I’m googling, but if I go to Pinterest, I find all the women creatives talking about those things. It’s very interesting, which is kind of what spurred on this topic of what the platforms are doing, and the shiny objects and all of that. So it kind of led into that. And so I had this kind of like, Wow, if I want to find someone that’s female talking about this thing, I got to go to Pinterest. That’s how I’m going to find it. If I go out to Google, Google’s serving up the male voice. So it’s – it’s very interesting, very interesting.
Anyways, running your business scared. So with the most recent announcement of Facebook changing their business name, like the parent company’s changing their name to Meta, and what that might mean for Facebook, what it may not mean for Facebook. I don’t really know what drove them other than I realize Facebook’s been in and out of the news a lot for privacy reasons and, you know, all the negative that’s associated with Facebook, so maybe this is kind of them trying to create a bigger umbrella, and Facebook sits underneath. I don’t – I don’t know, there could be tax reasons for the switch. There could be distancing reasons for the switch. There could be – I don’t really know what’s going on in Mark Zuckerberg’s brain. But if we go back to the whole purpose of Facebook, it was to create community and to bring people together. And I kind of feel like Facebook, through the years, is actually a dividing point for people and communities, so maybe this is where Meta is coming in. I don’t know, but I wanted to go out to the various platforms – so Pinterest, TikTok, Facebook, Twitter – and I wanted to get a glimpse of what their mission statement was and their core values because I think this is interesting. When we talk about running your business scared, I feel like some of these bigs are having these shiny object syndrome moments on a grand scale, and if they are having those moments, it’s almost a mirror to what small business owners may be feeling and doing as well.
Are you running your business scared? Are you scared of missing out on doing that next thing that seems to be capturing everybody’s attention? For example: First, it was Snapchat and Facebook felt they were missing out, and so they created their version. And then it was TikTok and Facebook and Instagram, both thought they were missing out, and so then they created reels. And we look at like Pinterest, for example. Pinterest is now serving up all the video content and little shorts, and really, is it because they’re missing out? Is it because they’re missing out? Yes, video is a very powerful driver in business. It always has been. Look at TV, look at commercials, look at film. Video’s always been a driver of advertising, and now it has trickled down into the entrepreneur space online.
So I decided to go out – let’s take a look at what these companies’ missions are, what their mission statements are, and what their core values are, and then kind of look at like, what are they doing right now with their platforms? And are they trying to be somebody they’re not? Are they trying to reach an audience of too many people? Because when you’re trying to reach an audience of too many people, you’re gonna end up alienating the people that you actually need to be targeting. So are they trying to talk to too many people? Because in doing so, they’re going to talk to nobody, and you can’t sell to nobody.
So let’s start with Pinterest. Pinterest’s mission statement – and I pulled us from their website. I went out and just googled ‘Pinterest mission statement.’ It leads me to Pinterest. Their mission is to be the world’s catalog of ideas. Our mission is to help people discover the things they love and inspire them to go do those things in their daily lives. They are a visual discovery engine, and they feel they bring everyone the inspiration to create a life they love. The core values of Pinterest: Put pinners first. Care with candor. Be an owner. Win or learn. Act with integrity. Are they truly imbibing all of those things? Is their mission being accomplished to be a world’s catalog of ideas, or are they trying to be something that they never set out to be?
Alright, let’s move to TikTok. TikTok’s mission: Inspire creativity, bring joy. Their core values: Aim for the highest. Be grounded and courageous. Always day one. Be candid and clear. Be open and humble. I think TikTok is just TikTok. They aren’t trying to be anybody else. And I think they’ve got a very strong mission and core values that are supporting that mission. They aren’t trying to be anything that they aren’t. Now TikTok is still relatively new in the space of online social media, but for the most part, right now, they seem to be imbibing everything that is your mission and your core values.
All right, Facebook. Facebook’s mission: To give people the power to build community and bring the world closer together. Their core values: Be bold. Focus on impact. Move fast. Be open. Build social value. They are trying to be closer together. I don’t know that that is actually being held up in their company right now or over the last few years. Their mission to give people the power to build community and bring the world closer together – are they actually doing that? I don’t believe they are. I feel like they’re being run through greed. I feel like they are trying to be everything to the world instead of focusing back on their actual mission to give people the power to build community. If you’re ripping people apart by constantly showing them negative things -because the psychology behind getting people to actually engage with content, it’s got to be fueled by negativity because people respond to negativity, and then your feed is just full of negative. That’s why I do not go out on my Facebook feed because I’m constantly just overwhelmed by the negativity, and it’s not what I want in my life. So I only use Facebook to check in with my groups, and I use the messenger platform. Those are the only two reasons I really use Facebook. Now I do use my Facebook business pages to communicate, but outside of that, I don’t use the feed that often because of the negativity. So are they really upholding their mission right now to give people the power to build community and bring the world closer together? I think in their minds, Meta may try to redo this. But right now, I don’t think Facebook itself is holding up their mission.
Alright, let’s look at Twitter. So Twitter’s mission is to give everyone the power to create and share ideas and information instantly without barriers. But there is a caveat to that because they do also have a little footnote that says they have to be mindful about how their platform is used related to those barriers. There is a limit. So Twitter’s core values are: Promoting health – and this is healthy conversations. Making it straightforward. Being fast, free and fun. Earning people’s trust and uniting profit and purpose. And I think Twitter is kind of like the boyfriend that you let get away that has really stayed true to who they are. And they have done some exploration with certain things to add to Twitter. I think everybody, even small business owners, we’re constantly testing and tuning and seeing what works for our platforms, but Twitter, for the most part, has always gone back to what works for them. They haven’t actually diverted too far away from what actually works for them, and I think that is important to know.
So I have to ask, are you running your business scared? Are you scared of missing out on maybe the next potential client because maybe you aren’t on TikTok, or maybe you aren’t doing Instagram TV, or maybe you aren’t out there on Facebook or using Twitter that often or maybe you’re just trying to be too many things for too many people? Being afraid of missing out on the next best thing is soul-crushing, and it will just hold you back on moving forward in your business. Being afraid that your competitors are going to get a jump on you because you’re not on TikTok, or you’re not doing Instagram Reels, or you’re not active on Pinterest.
So I have to ask, Are you stuck in this loop of running your business scared? Are you stuck in this loop of what are your competitors doing? Are you stuck in how come they’re doing it so well? Are you stuck in the thought of what do they have that I don’t? Are you consumed by doubt, and are you second-guessing yourself? Because everybody else seems to be doing all of these things. But then I think you have to pull back the curtain on your competitors and look at things, like really dive into the nitty-gritty. Are the big income generators actually making the money they’re claiming, or is their profit really tiny? Do they have the same lifestyle or family structure that you do? Do they have the same beliefs, purposes, values? I feel like sometimes when we get caught in that imposter syndrome, or we feel like we got to be doing that thing because our competitor is doing that thing, we get stuck in this loop of crazy, and we start doubting ourselves and our abilities. We start second-guessing whether or not we’re even good enough. And because we’re living and breathing, and running our business scared, and you’ve got to stop doing that. You cannot compare apples to oranges.
If you dive into those people, and you think that they’re doing gangbusters in business, are they really? Do they have the same lifestyle structure that you do? Are their beliefs and core values the same? If you are consumed by these kinds of feelings, I need you to go unlike, unfollow, leave groups, turn off notifications that bother you. Value yourself first. That’s the first key to not running your business scared to not feel like you’re missing out because you’re not doing that thing. You have to remind yourself the new shiny object may not be the end all be all for you and your ideal clients. It may not help you get to where you actually want to go. But you’ve also got to know where you’re going. Do you even know where you are going? And once you figure that out, you got to be unapologetic about it. You have to feel it in your very core being that you know where you’re going, and you got to be unapologetic about that.
So check yourself. Do you really need that thing? Do you need to add TikTok? Do you need to add Reels? Do you need to be on YouTube? Do you need to have a podcast? If it’s yes, great, let’s dive all in and get to implementing. If not, if it’s going to distract you, if it’s going to hold you back, then it’s time to check yourself. Do you really need that thing? Do you really need that course? Do you really need that book? Do you really need to go to that conference? Do you really need that software? Do you really need to get on YouTube? Do you really need to start a podcast? Do you really need to start Instagram Reels and TikTok? Always give yourself time to think on it. Give yourself 24 to 48 hours to think on it and if by the time you get to that end of the 48 hours, and you’re like, you know what this is going to really next level me, ok then create a plan and actually take action on it. Remember, what you do for people is not about what you want; it’s about solving their problem. It’s about your ideal client, your blue person, it’s about them and what they are trying to solve, whether it is to save money, whether it is a hack, whether it is to get somewhere faster, whether it is to learn a thing to help them next level the thing. Remember, it’s not about you, but you are what makes it unique. You are the differentiating factor.
The Fear Of Missing Out is keeping you small. Giving yourself an opportunity to jump over onto that shiny object syndrome is actually holding you back. The Fear Of Missing Out is keeping you small. It’s keeping you in learning mode. It’s stopping you. It’s holding you back on the things you actually need to be doing. Implementing. Taking action. “If everything is important, then nothing is.” That was Patrick Lencioni. Let me repeat that. “If everything is important, then nothing is.” This one’s by Charlie Gilkey: “Every action we choose to do displaces countless others we could have done in the same space and time.”
You truly do not have all the time in the world to do all the things. Time is finite. It truly is finite. So don’t let business FOMO hold you back on continuing the work that will actually next-level you, that will actually move your business forward, that will actually get you in front of your ideal clients. We don’t have to be everything to everybody. We shouldn’t want to be everything to everybody. We should focus on who we are trying to connect with – our ideal customer, our blue person – that should be our goal. We should have our mission statement, we should have core values that drive us towards attracting that human being, and it’s you who makes it different. It’s you who they want to interact with. So do you need to get on TikTok, start reels, start a YouTube, start a podcast, take that course, go to that conference, read that book? Or is it holding you in learning mode instead of implementation mode? Are you running your business scared because your fear of missing out is greater? Don’t let it hold you back.
Thank you so much for listening to today’s episode. I hope you found it inspiring. If you did, I would love it if you would share it with your business bestie. And again, Inner Circle membership doors will be reopening on December 1st. You definitely don’t want to miss out on this next round. Get yourself in there, bossgirlcreative.com/InnerCircle. You’ll be able to gain access to the community monthly live Q&As, a monthly business book club, some co-working sessions where we actually work on implementing because that’s really important, and some other things, so I want you in there. I want to get to know you. Pop over to bossgirlcreative.com/InnerCircle, and I’ll see you in there shortly. Until next week, I hope you have a great rest of this one.