Episode #310: Get Back to Simple
TAYLOR BRADFORD: You are listening to episode number 310 of the Boss Girl Creative podcast. Today I’m talking about getting back to simple. On to the episode.
Welcome to this episode of the Boss Girl Creative podcast. I’m your host, Taylor Bradford. Thank you so much for pressing play. Today, it is all about getting back to simple and what that means. And if you have been listening to the last few weeks of episodes, can you tell there’s a shift? There is a shift. There has been a shift. There is a shift. And we are moving even further into that business unicorn status. Being unconventional. Kicking the way that all the other people are teaching how to run your business online. And even outside of online, this all applies to run in a business wherever that business is being run. But being online is part of running a business whether or not you actually solely have your business online, or you have a brick and mortar. It is all about getting back to simple and that’s what today’s episode is about.
The Inner Circle reopens its doors at the beginning of August, if you want to get on the waitlist to get yourself in to the Inner Circle, go to bossgirlcreative.com/InnerCircle. You don’t want to miss out when the doors open, I promise. This is where we are deep-diving into helping you implement because that is where we all falter. We can learn all the tips and tricks and tools out there. We can figure out what’s going to work for us, but actually implementing is the problem that we all, including myself, have an issue with. Let’s help you with that. Let’s help you implement. And that’s what the Inner Circle is all about. Once you get yourself on the waitlist, the doors will open back up in August, bossgirlcreative.com/InnerCircle. We have monthly live Q&A sessions, we have a monthly business book club where we dive into a business book. And we will spend several months on the book that we choose to read. Because again, it goes back to implementation. We don’t want to just keep reading business books every single month and not actually implement on the things we learn. So lots of great stuff in there. Lots of really great community. Want you to be a part of that. Get yourself on the waitlist, bossgirlcreative.com/InnerCircle.
Okay, so let’s talk about getting back to simple and what that means. And again, like I said, I have been on another journey – I think, I think I should not say that – I have been on a consistent journey. A journey in life and business has lots of ups and lots of downs and lots of winding through the mountains. And I made a quick trip home to Arkansas this past weekend to pick up some furniture and to drop off some furniture. And my GPS decided – I’ve been, y’all I’ve been driving this route home since 1999 – but my GPS, for whatever reason, this time decided that a different route was needed. And I’ve never been this route before. And oh my gosh, it was majestical. Is that even a word? Majestical? It was majestic. It was through mountains that I didn’t know existed. I didn’t know the Ouachitas went over into Oklahoma. It took me to Sardis Lake, which was stunning. Just – it was literally like tucked into the mountains of wherever I was getting to my parents’ house. And wow. And it just gave me a chance to look at something different.
And sometimes that’s what we need to finally make something click in our brains, we need something different. We need to look at something different. Our journey needs to go somewhere different, which is what prompted this episode. Getting back to simple. So that’s what we’re going to talk about. How do we get back to simple? There are so many gurus that teach you you got to do it this way. You got to have Click Funnels, you got to have sales funnels, you got to do X, Y and Z. You’ve got to have this Pinterest strategy and this Facebook ad strategy and this Instagram strategy and oh my gosh it is really hard to keep up. So we need to get back to simple. That’s what being unconventional is all about. That is what being a business unicorn is about. Procrastination is okay because sometimes life just gets in the way, and we procrastinate on those things. And if we don’t accept who we are, we’re not going to move forward, we’re not going to be able to get to where we want to go, if we don’t accept who we are. So let’s get back to simple.
Number one, drop the ways that don’t serve you. Key, this is key. Don’t do tasks that don’t immediately push you forward. It’s okay if they stay on your to do list for a while. If they’re truly not going to move you forward, just keep them on the to do list until you have the brain space, and the capacity to actually do them. Take your time on things, and be intentional with the tasks that are going to move you forward. Even the tasks that you’re like God, this has been on my to do lists forever. be intentional, once you get to that task. Take your time, save the hard stuff for when you are most productive. Whether that’s in the morning, whether that’s in the afternoon, whether that’s in the evening, whether that’s super late at night, save the hard stuff for when your brain is fully in it. Find your normal, and be okay with it. We all have different seasons of life. We are all in different seasons of life. We have to find our normal, and be okay with it.
Number two, practice self-care daily. Yes, I said daily. Self-Care is so important. We cannot help others we cannot help ourselves if we are not supporting ourselves. We can’t fully support ourselves without taking care of ourselves. Whether that is meditation, reading a book, getting more sleep, finding time to exercise, journaling, going for spa treatments, whatever it is, whatever you define as self-care, you have to make it a priority daily. Even if it’s 10 minutes, even if it’s 30 minutes, take time for yourself so that you can fill your cup back up, I promise you, you will be more productive, you will find the energy you will find the motivation. When you take care of yourself, you are able to do so much more for yourself or your family for your business. Make it a priority to keep yourself first.
Number three, ask with confidence. And I know sometimes we are not confident because we are hesitant. What if they don’t like the idea? What if somebody doesn’t sign up for that thing? What if that person says no, we still have to ask with confidence. Start with a framework of celebrating your achievements and your wins, so that it will boost your confidence. I don’t care if you decided that tomorrow you’re going to wake up at 7am and you actually wake up at 7am. That is a win, especially if you’re not used to waking up at 7am. I need you to celebrate the wins. Celebrate the small things. Celebrate your achievements. Celebrate your successes. It doesn’t have to be over the top with a bottle of champagne—although I will never say no to champagne. Ever since I read the book series, The Lucky O’Toole series by Deborah Koontz, I have celebrated life with champagne. When I meet friends for drinks, nine times out of 10 I will ask for champagne because life’s too short not to celebrate with champagne, to celebrate life, to celebrate the little things, to celebrate your accomplishments. Life’s too short. We have to practice celebrating those things because it makes us more confident in what we’re creating and what we’re doing and what we’re selling. Plus, if you don’t ask, people don’t know you have that thing that you’re trying to sell. You’ve got to make the ask. I was walking out of the grocery store the other day and found a friend in the parking lot loading in her groceries and we started talking and we ended up talking for like 30-40 minutes just in there in the parking lot of the grocery store. And at the end she was like, let me know if there’s anything that I can do. I can most certainly add you to my prayer list, but if there’s anything else I can do for you, let me know. And I was like, “Hey, yo, my husband is now in roofing. If you know of anyone asking about roofing or a roofer, please pass on my husband’s name, because that is what we’re doing now. And even if you aren’t sure that you need a roof, let him help you because you can’t see damage from hail, especially from the ground. You have to actually be up on the roof, and not many people are comfortable getting on their roofs. So if you know of anybody looking for help with their roof, or if you know anyone that has had a hailstorm recently, pass on my husband’s name.” That is how you can help us. If you don’t make the ask people don’t know. And you got to celebrate the wins to boost your confidence so that you will ask everybody that I talked to these days and my personal world, I always somehow include the fact that my husband is now in the roofing business because it’s a brand new thing for us and people don’t know that he’s doing that. And so I will say I will make the ask, “Hey, if you need help with your roof, let us know. That’s what my husband does now.” Make the ask and ask confidently. Okay, moving on.
Number four, people buy from people. I just said that when you celebrate your wins, it gives you the opportunity to ask confidently because you believe in yourself. And you’ve now humanized yourself because people buy from people, people buy from brands that have human attributes. There is somebody behind the brand. humanize yourself people buy from people use UNCONVENTIONAL marketing, get to the nitty-gritty, and form the relationships because people buy from people. Don’t worry too much about sales funnels, about ads about email lists. Yes, those things are important. And we need to tackle them eventually. But it starts with people. First, it starts with relationship building, it goes back to number three with the ask, do good work, I care about your work. focus on building those relationships with your people. Because people buy from people.
Number five, stay tuned in to your gut to your instincts. Yes, the data matters. But the data will cripple you and can cripple you into not implementing it will slow you down. For the longest time. I didn’t launch a YouTube channel because I didn’t think I was good enough. I didn’t think I could actually do YouTube. I got over that fear. And I started. But YouTube is a you got to do the work, you got to put in the time you’ve got to connect with your people. If I solely just looked at the data, I would probably stop YouTube. Because it takes time. It’s a lot of tenacity, you got to find your tenacity. And he just got to do the work. But you got to love the work. You shouldn’t do something just for the sake of doing something you actually have to love the work, because people can see that a mile away. But if I just solely stared at the data, I wouldn’t get very far. You got to connect with your people. You’ve got to listen to your gut and know what your end goals are. This is important. This is how you continue your journey. Stay tuned into your gut, no matter what the data says. Now, do not get me wrong when I say you shouldn’t continue doing something and ignore the data. But you’ve got to give something enough time to take off before you pull the plug on something. Maybe that thing is just a side hustle until it can get to be the full hustle. So keep it a side hustle until you can make that switch. The data does matter. But the data can cripple you. Don’t let it cripple you don’t let it slow you down. And finally, build your foundation so that when the storms come because I’m going to tell you they will come.
We’re coming out of a pandemic right now. That is the biggest Storm any of us have ever weathered. Build your foundation so that when the storms come, you can anchor down and weather it. And this starts with the pillars with my pillars. There are nine total. And I’m really hoping by my sixth podcast gear anniversary, that I will have launched my ebook. My goal is to launch my pillar series into an ebook, effective the first week of July, whatever that date is, that is the goal. I’m putting that out into the universe. It’s already edited. There are some things that I need to fine-tune in it. And I’m putting it out to the universe that the pillar series ebook will be available by the first week of July. That is now out in the universe.
The pillars are important building your foundation is important. Number one, know your why, episode 244. Number two, define your core values, episode 245. Number three, determine your ideal client, episode 246. Number four, create great content, episode 247. Number five, promote great content, episode 248. Number six, deepen your relationship with your audience, episode 249. Number seven, monetization strategies, episode 250. Number eight, set yourself apart, episode 251. And finally, number nine, the importance of self-care, episode 252. This is your foundation, build it so that when storms come, you are able to anchor down and weather them. This is how you get back to simple let’s go back through it really quick.
Number one, drop the ways that don’t serve you. Number two, practice self-care daily. Number three, ask with confidence. Number four people buy from people. Number five, stay tuned in to your gut. And number six, build your foundation so that when storms come you can anchor down and weather them. I hope this inspires you to get back to simple I hope that it inspires you to get back to simple.
Thank you so much for tuning in to today’s episode. Again, get yourself on the Inner Circle waitlist by going to bossgirlcreative.com/InnerCircle. And until next time, I hope you pick another episode in my back catalog, which you can either listen to through Apple podcast – which holds my last 100 – or go over to bossgirlcreative.com to find all of my episodes. Choose another one, hit play, get to learning. And until next week, I hope you have a great rest of this week.