Episode #296: The Importance of Coaches
TAYLOR BRADFORD: You are listening to episode number 296 of the Boss Girl Creative podcast. Today I’m talking about the importance of business coaching. On to the episode.
Hey, welcome to episode number 296. I am your host, Taylor Bradford. Thank you so much for tuning in today. Hey, before we dive into this episode – and it is number 296, so that means we are four weeks away from celebrating Episode 300 – and I would love it if you would do a favor for me. I am looking for listeners of the show, people that have been a part of my community, to send me a testimonial on how I and/or Boss Girl Creative has made an impact in your own blog and/or business journey. I would love it if you would send me that story/testimonial, either through email, which you can send to firstname.lastname@example.org. You can also DM me on Instagram. Either @TaylorLBradford or @BossGirlCreative, whichever one is easiest for you. But I would love it if you would send me your story, your testimonial on how Boss Girl Creative and or myself have provided an impact in your own journey. And I plan on sharing these on the 300th episode of the Boss Girl Creative podcast, which is coming up. And I’m so, so incredibly thankful for every single one of you that hits play on these episodes. I have listeners that have been with me since the very beginning of the show, which I am so incredibly grateful for. And if you’re a new listener, I am just as grateful for you. So, if Boss Girl Creative has had an impact in your own business and/or blogging journey, I would love to hear about it and to share about it in Episode 300. So if you could get that to me by February 20th, that would be amazing.
Okay, so let’s talk about the importance of having a business coach or the importance of finding a business coach, and might give you things to look for and those kinds of scenarios. I do want to remind you – not to toot my own horn, but I’m gonna remind you – that right now, during February, I am offering 15% off my strategy sessions. And if you want to pop over to bosgirlcreative.com/strategy, use the code action to receive 15% off a one-to-one session with me. There are three options available: a 30-minute, a 90-minute, and an intensive, which is four sessions. There are hour-long, spaced over six weeks. So 15% off, use the code “action.” Pop over to bosgirlcreative.com/strategy to take advantage. It’s running this month, February 2021.
Okay, here’s a quote for you. “The difference between successful people and very successful people is that very successful people say no to almost everything.” That’s Warren Buffett. Here’s another quote, Chinese proverb, “To know the road ahead, ask those coming back.” And if you happen to watch the aftergame show from the Super Bowl, the Tampa Bay Buccaneers’ head coach used that Chinese proverb when talking about hiring Tom Brady. He said, “If you want to know the road ahead, ask the person who’s been there.” That is so incredibly true, and that is what it takes when it’s time for you to invest in a business coach, or invest in a business mentor, or invest in a consultant. You’ve got to work with somebody that’s already been down the road you’re going on because they already know what it took to get there. Tampa Bay, prior to bringing on Tom Brady, was dead last in winning percentages. Out of all four of the major league teams in the Tampa Bay area – basketball, baseball, football, and hockey -they went 365 days, a stellar complete 360-degree turnaround with the hiring of Tom Brady, and with also bringing Rob Gronkowski out of retirement. In 365 days, they turned a team around with mindset training and also bringing people that have already been there to a Super Bowl championship win. That’s crazy. And when you’re thinking about education in your industry – education in your niche; coaches and consultants in your niche – be sure you’re asking for directions and getting game plans from people who have actually been where you’re trying to go. If not, you might wind up somewhere you don’t want to be.
This was brought up in a luxury group that I’m in, in the wedding industry, that exact statement talking about the coach talking about bringing on Tom Brady, and the complete turnaround, and how that aligns with education. Making sure you are working with people that are already where you want to be. Back to that Chinese proverb, “To know the road ahead, ask those coming back.” Tom Brady, how many Super Bowl championships does he have? Ask somebody that’s already been there. Find out what it took for them to get there. Choosing a business coach, a mentor, a strategist, a consultant, an educator in your industry in your niche needs to align with that Chinese proverb. A coach guides a client in the process of achieving a goal, business, or personal by helping that person bridge the gap between where they are now and where they want to be. But it’s important that the person that you hire is already where you want to be.
A coach walks alongside you, follows your journey, helps you avoid obstacles, keeps you on track, and helps you to stay moving forward. But a coach won’t make your problems disappear. A coach isn’t going to turn you into a success magically. A coach for sure isn’t going to do the work for you. There is no shortcut to the work. The work has to be the process. You have to work with somebody that’s already where you want to be. They’ve already done the work. They can help show you the pathway, but they can’t do the work for you. We – collectively, we as coaches – can share our journey, but we can’t wave a magic wand so that there is no work to get to where we currently are. You’ve got to take responsibility for where you are right now and where you want to go. You’ve got to own where you are right now and do the work to get to where you want to be. A coach will guide you. A coach is your sounding board. A coach asks you the hard questions. A coach offers an outsider’s view. A coach motivates you to take action. A coach holds you accountable, but a coach doesn’t do the work for you.
But you got to watch out because there are people out there that call them coaches and call themselves strategists and call themselves consultants, and they don’t really have the secret sauce. And maybe it was a fluke that they got there, so can they repeat the process again? One-time achievers isn’t realistic. Achieving it once doesn’t mean they can achieve it again. It doesn’t mean it wasn’t a result of circumstance or timing, or luck. It doesn’t mean that they have a proven system or what they quote-unquote did once will ever work again. You have to be very careful about one-time achievers. You have to be very careful for those that are promising a money-making result. Have they themselves reached six figures? How many years in a row have they reached six figures? Or heck, even seven figures? Do they make six figures gross revenue – that’s their sales -or net revenue? That’s their actual profit. If gross, what is their net? If net, how many years have they been at six figures or seven figures? How many hours a week do they work, and how much vacation do they take? For those that are promising a specific level of money, you need to dive in to see if they have even achieved those things themselves. Do they align on experience? This goes right back to the Chinese proverb. Are they where you want to be? Have they already walked the path you’re walking?
Number four: misguided motivation. Are they burned out on the thing that they do, so they think that coaching is easier? Because trust me, coaching isn’t easier. Oh my gosh, it isn’t. It isn’t easier. You definitely have to have a heart for coaching. You have to have a passion for it. It’s not because you are burned out, and it’s easy. It isn’t. It truly isn’t. A successful coaching relationship, the coach preps in advance, follows up with you, holds you accountable, digs in, and is actually invested in your success and in your journey, forces you to think long and hard about how realistic your goals are based on what’s currently going on in your life, offers guidance, offers recommendations. A coach is all-in with you.
So you got to ask, what is their process? How do they work? How does their accountability work? How can you learn about their business and about themselves as an individual? And then how do they – the coach – prep for calls? And then you got to start with yourself. Where are you right now? What do you want to achieve with working with somebody? Why do you think a coach will get you there? What do you want to achieve in your goals, and what do you think is holding you back?
An ideal coach, you guys have amazing chemistry. You can confirm that they are an expert in the thing that they’re saying they’re an expert in. They aren’t going to just be your friend. They are going to be interested in what you are doing. They’re going to offer you accountability. They’re going to share their failures. They’re going to be supportive. And they’ve got to be a lifelong learner. If they are not a lifelong learner, you got to go back and see, are they a one-time achiever? I am constantly a learner, and because I’m curious enough, obviously, I’m in the coaching world. I’m a strategist. I’m a coach, a consultant, whatever you want to label me as, but I am constantly learning because it’s important for me to know, can somebody teach me something I don’t already know? And some things that I’ve signed up for have been life-giving, have made me stronger as a business owner. And some things and some coaches that I’ve hired in the past didn’t know more than me. And so they were – they were a waste of a trial. But I didn’t know what I didn’t know until I tried, and I think that’s important.
So as I mentioned, I’m in a luxury planning group. Not because I want to be a planner. I am an event designer, and I am fascinated by the luxury world, and the budgets that I want to work with are luxury budgets. So I’m fascinated by learning things from people that are already there. They’ve already figured out the secret sauce. They have already walked the path that I’m currently on. And I have learned things from them. I have learned things from a design standpoint and running a business in the luxury market. It’s been truly eye-opening and worth the investment that I’ve made. It’s connected me to other coaches.
So one thing – and I’ve talked about this in previous episodes of the show—episode 293. If you haven’t listened to it yet, it is my sales episode, and I talked to you about my own sales journey and how it is my weakest link in my business. And I’ve connected to Maria Bayer and her Irresistible Selling course, and it has already motivated me beyond imagination. And by the time I finish her course, sales will not be my weakest link anymore, which is amazing because I feel like I’m really strong in all the other things that I do. And now, I will have such a, like, even stronger foundation of business by fixing the weakest link, fixing my weakest link. And I know now what will be my next weakest link, which will be adding a team member. It is going to be challenging. We’re in a growth/growing pains stage, and with COVID still kind of shuttering the wedding industry and the live events industry, it’s challenging, but I know that that is my next hurdle. My next obstacle is bringing on a team member for Sugar Creek. So I’m fixing one weak link right now, and I plan on, hopefully, in late 2021, maybe sooner, to fix the other weak link, which is not necessarily a weak link; it’s just I haven’t had an opportunity to bring somebody on. And so I’m hoping, again, with the growing pains that we’re experiencing with Sugar Creek, that I will have that opportunity this year.
So I’m constantly trying to find things to help me as a business person, as a business owner, to grow. I want to learn from people that have already been down the road I’m currently on so that I am made stronger. I can learn from their mistakes. If anything, I hope that me sharing about my failures and successes is motivation to you that I make mistakes. I’m currently building farm tables. So I have a farm table order going out in a couple of weeks, and my client initially ordered or rented 12 farm tables, and we have 15 – actually, we have 17 in inventory. I advertise 15, but we have 17. We actually have 18. I have a prototype, but it doesn’t, doesn’t match the others. It’s not as wide as the others. They’re all the same length, but it’s not as wide, which is why it’s a prototype. And I emailed six weeks out, checking in with her, and she was like, “Oh, I’m so glad that you reached out. I actually have 200 guests. I need 20 farm tables.” And I’m like, “Oh, okay.” So I’m in the process of building three more farm tables. Well, in the past, with all 17 – well, 18 tables – I did all the tabletop tabletops themselves, and my husband built the frames. And so I wasn’t really ever-present, like fully present and paying attention, to how he did that. So it’s been some trial and error. And like, there’s times where I’m sitting in the frame itself, and I’m like, “Why is this not working? I’m getting super frustrated.” And then I’m like, “You’re learning. It’s okay to learn. Legitimately, it’s a piece of wood, Taylor. You can mess up. Just go get another piece of wood.” And that’s how business is. It’s trial and error. Not everything works. And I’m here to tell you, like, the failures just make you stronger. Do they suck? Absolutely. But I appreciate the failures because it gets me to a point to a teaching moment for my podcast. I can teach you through my own failures. I can teach you, “hey, I did that thing, and it didn’t work.” I have tested and tried and launched and failed. And – but if you don’t try, how will you ever know if something’s going to work?
I hope this gives you some inspiration for your own business journey. To reach out to a mentor, or a coach, or a consultant, or a strategist. I don’t really know what to call, like, I feel like coach is just an overused word. I like to call myself an idea connector. I’m really good at ideas. That’s one of my top five strengths with Strength Finders. I’m futuristic, so I have a superb knack for being able to see your own journey and help guide you there. And so again, take advantage of the 15% off of my strategy sessions. One-on-one. Go to bosgirlcreative.com/strategy, use the code action because I’m here to help you implement. That is what holds us all back is the actual implementation. You can learn ’til the cows come home, but if you don’t actually implement what you’re learning, you’re not going to move forward. And I’m going to be your connector, so if you need that connection, I’m here for you. It’s a superpower that I have.
But I hope you can listen back through this episode and take notes so that when you do feel it’s time to learn from somebody that is where you want to be, that you’re prepared to ask the questions and to do your research to find out, like, for real is that person going to be a good fit for you. Not everyone is going to be a good fit for me. Not everyone is going to be a good fit for that person that’s claiming to be a coach, or a consultant, or a strategist. So do your homework. Go back through this episode, hit replay, so that you can take notes and just make sure that you’re choosing someone.
Again, I’ve selected people who I thought were going to teach me things. And they, they were basically one-time successes, or maybe they were in the right place at the right time. And they, they can’t tell you how they did it. And yeah, that’s a downfall in our industry. Or the people that claim that they’re seven figures and you’re, like – I mean, I guess anybody could claim they’re seven figures, but unless they’re willing to show you their bank accounts, do they really make seven figures? I would question that. I would even question six figures. Like, what does that really mean? Is that 100,000 even because that – anyways. Anyways, I would question that. I don’t ever tout – like, I’m gonna get you to a certain money level. Like, that’s not realistic. I – like, you have to do the work. I don’t know what your niche is and what the potential in your niche is. You have to do the work. And yeah, anyways.
Okay, one final thing. Again, if you have been impacted by this show, if you’ve been impacted by me, in your business journey, in your blogging journey, I would so love to hear your testimonial. I want to share it in Episode 300 of the Boss Girl Creative podcast. So please send that to me. email@example.com or DM me on Instagram @TaylorLBradford or @BossGirlCreative. Until next week, I hope you have a great rest of this week. Bye-bye.