Episode #294: Before You Hit Publish Checklist
TAYLOR BRADFORD: You are listening to episode number 294 of the Boss Girl Creative podcast. Today I’m talking about before you hit publish. On to the episode.
Today’s episode is brought to you by my one-on-one strategy sessions. So here’s the deal, we’re already nearly finished with January 2021. That is the first month of the first quarter is nearly over. And if you haven’t had a chance to figure out how to get yourself into implementation mode on your 2021 goals, let’s not waste the rest of the 11 months of the year. Let’s work together from now until the end of February 2021. Use the code action when purchasing a one-to-one strategy session with me. Go to bossgirlcreative.com/strategy to check out the three options that I have. We can do a 30-minute strategy session. We could do a 90-minute. We can even do a four times 60. So a 4×60. That’s four sessions, 60 minutes apiece within a six-week timeframe. Use the code action to get 15% off one of my three strategy session options. Again, go to bossgirlcreative.com/strategy, use the code action for 15% off a one-to-one session with me, and let’s get to implementing because that’s where we all find weakness, and I’m here to help you implement.
Hey, welcome to episode number 294. I’m your host, Taylor Bradford. Thank you so much for tuning in today. I appreciate all of the feedback that I received from last week’s episode, which was all about my sales journey. And I give you some pretty good information there that, hopefully, you found inspiring for your own sales journey. And selling is just something that we all have to do. And regardless of whether or not you actually have a plan in action to do it, that is what’s going to separate you from selling. Like, bottom line, you can have an amazing product, but your product can only sell it sell for so long. And in certain situations, you have to be the megaphone for it, which means you need a process. And once I figured that out and had my major aha, so if you haven’t listened to Episode 293, definitely go take a listen to it.
But once I had that aha that I needed structure, that was the game-changer. And as I mentioned last week, I’m really excited about taking Irresistible Selling, which is a sales course for wedding pros, with Maria Bayer. And I’m excited about that. I’m also going to go back through B-School again this year because I just launched e-design services – one room e-design services for interiors. So if you are looking for a room refresh, or you are wanting to outfit your office, or whatever it might be, I’m offering e-design services. And so I want to go through B-School and get that figured out, specifically on how to best get myself out there beyond my existing circle. And I’m really excited about that as an offering. So if you want to experience a little bit of Sugar Creek, this is the way to do it. And you can go to thehouseofsugarcreek.com/services to check that out. And I’m happy to have an initial consult with you and get started down the road of refreshing a space in your home or even your office at work.
Okay, so a few weeks ago, I talked about after you hit publish, these were the things that you do after you hit publish on a blog post. This week I’m talking about before you hit publish because I realized – and after a couple of the Inner Circle members were like, “Hey, yo, can you do a before you hit publish?” – I was like, oh duh. I do have a checklist that’s available in the Inner Circle. Right now, the Inner Circle is closed, but you can get on the waiting list by going to bossgirlcreative.com/innercircle. Doors will reopen in April, so stay tuned for that but get yourself on the waitlist if you’re interested. If you are in level two and level three, you have access to all of my templates within the Inner Circle membership. And one of those is a before you hit publish checklist. And I’m also creating – because I’m going backwards – creating that after you hit publish checklist, so that will also be a template in there once you get yourself in there in April. If you’re already in there, then know that that is coming.
So we’re going to talk about before you hit publish on a blog post, and I’ve got 13 tips for you. Tip number one is making sure you have imagery in your post or visuals and your post, definitely you want images, but you also can include visuals like embedded video, tweets, Instagram; all those places have the option to embed things, and that’s super cool. So definitely take advantage of that. So making sure that you have imagery in your post. And what this does is it breaks up the text. And it influences people to share it because it’s a really good ratio of images to words. And as we all know, images can speak 1000 words. So make sure that you have images in your post. And it also allows you, if you have multiple images in there, to have multiple options when you go out to share it on social media. So that’s a bonus in and of itself. According to Buzzsumo, it is one image or visual per 75 to 100 words. So that gives you something to work with.
All right, number two is writing a headline that’s effective – aka a catchy headline. But you don’t want clickbait. Like, you don’t want clickbait. And I’m going to link an article by CoSchedule that talks about headlines because it’s super important to figure out how to write appropriate headlines. And you don’t want it to be clickbait like you just don’t want to play that game. And – but here are six tips from CoSchedule. And then again, I’m going to link this article in the show notes. Remember, you can always get the show notes by visiting bossgirlcreative.com/episode-guide. You can also get there just by going to bossgirlcreative.com and at the top nav bar, click on start here. And then you will find the last six episodes of the show always sitting on that page. So here are their top six tips. And then again, I’m gonna link the article that this came out of because there’s a lot of really great information about writing headlines.
So first of all, they don’t want you to write a headline and then start working on your post. They want you to start thinking of your headline because you are going to be doing keyword research, which is part of before you hit publish. So you want to work on a list of 25 headlines. And yes, that is their recommendation, 25 headlines. Your headlines need to be persuasive, descriptive. They need to focus on helping and not telling somebody how or what to do. And they need to be between 60 and 100 characters and about six words. And they suggest if you have more than six words that the first three words and the last three words are your most important words. So they want you to write ten headline ideas. And then they want you to write 15 more, and then they want you to cross out the worst 15, and then they want you to bold your top five, then they want you to conduct a poll with your accountability people or some community that you’re a part of that’s not your readers, and ask what they think about your top five, which they would choose. They also encourage you to A/B test your top two. Once you get from top five, your top two, through your email, through an A/B test, and also on Twitter, and over time that will give you enough information on what the deciding headline becomes.
So here are some options as far as what types of headlines to use. Suggest the best way to do something. Give advice for improvement. Provide solid evidence to support a claim. Share your experience. Definitely avoid clickbait. I’ve already said that one. Make sure it aligns with your content. Include numbers if you have a list in your post. Experiment with open and closed-ended questions. Hint at something interesting. State a problem and offer a solution. Include a stat. Make sure you know your audience. Speak like your audience. Be relative, and understand how emotions impact your headlines.
So again, I’m going to link the article. It’s got a lot of really great information in it from CoSchedule. And they even have a headline analyzer that you can use that will tell you whether or not you’re kind of on the right track. It’s not going to pick one for you, but you could run your top five in it and see what’s the strongest indicator, and they say, to pick a headline that I believe has a score of 70 or 74% or higher. So, yes, check out this particular article.
All right, number three. Before you actually figure out what your headline is, do your keyword research. You can use Ubersuggest, you can use Google’s Keyword Planner, you can use Google search and their Related Search, you can use Pinterest search, and you can also check out your Google Search Console to see how people are googling to get to you. So what phrases or keywords are they using that you’re showing up for? So definitely do your keyword research when it comes to writing blog posts.
Number four, divide your text into sections with various headings so your title will always be a header one text. And then, you want to use header two text, header three text, header four text within your blog post. You can also use bulleted lists. You can use numbered lists. Anything that allows you to break up the monotony of text. Remember, you need to be using images or visuals per 75 to 100 words. And you want to make sure your paragraphs are no longer than five to six lines of text. Sometimes it’s two to four sentences depending on how you’re writing.
Number five, make sure the blog post links back to something relevant already in your blog.
Number six, include a call to action in every single post. Whether that is signing up for the freebie that goes along with the piece of content, whether that’s just sign up for your email list, whether it’s asking them to tweet something, whether it’s signing up to work with you one-on-one, whatever it might be – scheduling a call – they call them discovery calls – scheduling a discovery call to see if you’re a right mutual fit to work together one-on-one. Include a call to action at the end of every blog post.
Number seven, make sure your images are saved with SEO friendly titles. And once you’ve uploaded it into your blog, make sure that you add all text to the image before you insert it into the blog post.
Number eight for WordPress users, make sure you select a featured image before you hit Publish.
Number nine, make sure the post is SEO friendly. So you want to make sure your keyword or keyword phrase shows up in the first sentence or the first 100 words. I always try and get it into the first sentence. You want to also make sure that it is conveniently sprinkled throughout the blog post. And make sure that you try to include additional relevant keyword phrases in there as well.
Number 10 proofread, proofread some more, and proofread it again before you hit publish.
Number 11. Make sure that you have filled in your meta descriptions. You can use a plugin for WordPress that’s called Yoast SEO. At the very bottom of your blog post, if you’re in the dashboard, you will see the Yoast SEO plugin area and just click through the buttons to make sure that you have meta descriptions filled in. They do include a tab for social media so you can write a meta description specifically for Facebook and make sure you select an image. And so just go through, click around, and make sure you have your meta descriptions filled in.
Number 12. Make the blog posts easy to read, please, please, please.
And number 13. Make sure you have share buttons activated on a post so that people can share it to Pinterest, share to Facebook or Twitter, wherever they want to share it. Make sure you have shareable buttons. And you can use a plugin called Shareaholic or SumoMe. You can install the Pinterest widget into your blog and just go to Pinterest to figure that out. Just make sure that your post is shareable so people can save it. That can be one of your calls to action. Share to Twitter, share this with your BFFs on Facebook, have a conversation, whatever it might be.
So make sure you’re doing these 13 things before you hit publish on a blog post. And then listen back through the previous episode on after you hit publish on how to effectively market your blog post that you just spent a lot of time creating. So make sure you get both of those actions taken care of for every single blog post.
I’d love to hear how your blog post writing is going. And if you just want to chat with me, join my text community. Send me a text. Simply go to your text messenger app on your phone and type in 817-587-1978. Send me a text, say, “Hey Taylor,” and then follow the prompts. I have to say that because of legal reasons, follow the prompts, and then when I see it, I will text you back. I’d love to hear your thoughts about today’s episode or about last week’s episode about the sales. So send me a text message, and I will respond back to you. Yes, it is me. You will be texting me. Again, the number is 817-587-1978. And yeah, every Wednesday, I send out a “Hey, this is this week’s podcast episode, take a listen to it.” And I’d love to interact with you through my text community. Again 817-587-1978.
And then don’t forget, through the end of February 2021, get 15% off a one-to-one strategy session with me. Use the code action go to bossgirlcreative.com/strategy to take advantage of that. You don’t want to miss out. The Inner Circle membership is closed right now, and this is the best way to chat with me so that I can help you implement because, yeah, first month of January is nearly in the books. Let’s not allow another month to go by. Let’s get to taking some action. Get into implementation mode on your 2021 goals. Go to bossgirlcreative.com/strategy. Use the code action to take advantage of that. Until next time, I hope you have a great rest of your week.