Episode #289: Setting Goals and Intentions for a New Year
TAYLOR BRADFORD: You are listening to episode number 289 of the Boss Girl Creative podcast. Today I’m talking about setting your goals and intentions for 2021. On to the episode.
Today’s episode is brought to you by my inner circle membership. And you guys know that the doors are closing on December 31st, 2020, and they will not reopen until April 2021. So you do not want to miss out on being able to be a part of the community and receive help so that you begin implementing the things that you are going to achieve in 2021. This is a year – we just came off a really terrible rollercoaster ride of 2020 – and I don’t want you to miss out because we are going to hit the ground running, and we are going to focus in on what you’re wanting to accomplish for 2021. We’re going to back into your goals and your intentions. And I’m going to be with you every step of the way with the rest of the community members so that you are actually implementing because that’s where we all fail. We fail at the implementation process, but I’m not going to let you fail. And that’s why you need to be a part of the Inner Circle. Go to bossgirlcreative.com/InnerCircle to get yourself in. You can gain access for as little as $10 a month. I promise you. You do not want to miss out on this.
Hey, welcome to episode number 289 of the Boss Girl Creative podcast. We are nearly to the end of 2020. Like, I’m excited next week is the last week of 2020 because holy moly you guys this year, what a ride. The last few episodes, I’ve been helping you to gear up to create a strong content plan through the use of Google Analytics, keyword research, and using your Search Console. Now, this week we’re talking about setting your goals and your intentions for 2021, but in order to do that, we have to also reflect back on this year. And I know that this year was something for the record books, something that nobody saw coming, something that we all went through together. We all had the same playing field, and – for the most part – and it’s time to reflect on the things that were good, the things that were bad, and then move forward with our goals and intentions for 2021.
So before we dive into your goals and intentions for 2021, we need to start thinking about themes. What occurred this year that you want more of next year, and what is your overarching theme going to be for 2021? And I’ve been thinking about what my overarching theme for 2021 is going to be. My 2020 goal was BUILD. To build my house, to build my warehouse, to build Sugar Creek, to build Boss Girl. And even within the pandemic, I still managed to do those things. And so I plan on my theme – I’m going to have two of them for 2021 because I’m going to hit the ground running, I want 2021 to be epic – so my theme for 2021, my words of the year are going to be WORTHY and MORE. I want to make sure that I feel worthy in everything that I do and accomplish. And I want more. I want more clients. I want more money. I want more of a lot of things, and I don’t want to feel like I’m not worthy to have more. So my theme for 2021 is WORTHY and MORE.
So I want to know – I’m gonna ask you some questions that I want you to start thinking about and especially if you’re in my Inner Circle community, and like I said, the doors closed on December 31, 11:59 pm Central time. You need to get yourself in there because I’m going to help you walk forward and implement in 2021 as well as the other community members. You need to get yourself in there. You don’t want to miss out. I know you want it, so make sure to visit bossgirlcreative.com/InnerCircle.
So let’s dive into the questions because these questions are also going to be answered within the Inner Circle. I’m going to make sure next week is spent on reflections and intentions and goal setting for Inner Circle. So here are these questions that I want you to consider, and I want you to start pondering, and I actually want you to physically either type them out on a computer document or grab a notebook and answer. So write them down and answer them. For 2021, what are you working toward? You need to set yourself to focus on that because, let’s be honest, how many cars can you actually drive at once? You can only drive one, so your focus has to be on the things that you are working towards for 2021. So thinking back to this year, this rollercoaster over a year, what is one word that describes your best day this past year? What did you accomplish this year, despite COVID, that you are proud of? And it – nothing too big or nothing too small. Like what is the one thing that you are proud of despite COVID that you accomplished this year that you’re proud of from this year? Now, I want you to also start thinking about what worked this year. Despite COVID, what worked? Who did you work with this year that was amazing? What did you do this year to transform yourself that was amazing? What feedback or reviews did you receive this year that totally made your day? And PS, if reviews are a struggle bus for you, they are for me. It is really hard to go back out and ask for a review when you are providing rentals, and you don’t really have a strong relationship already built, which is something that I’m working towards again for 2021. And so this is what I added halfway into 2020 is a PS in my signature line. And this is what my PS says for Sugar Creek. It says, “Oh, hey, we have a big ask for you. If you are a past #SugarCreekBride, would you take a few minutes to leave us a five-star review on Google? If that’s you, or if you are a #SugarCreekFan, we’d love you to click here and share some Sugar Creek love. Hugs, Taylor.” And that works. So I encourage you if you are needing more reviews to add something to your PS in your email signature line to encourage those things.
Okay, so going back to the questions, what people came into your life and business that you’re grateful for? So who came into your life and your business this past year that you are grateful for? What marketing worked really well for you this year? What did you love most despite Corona? What did you love most about your business this year? What did you love most about your life this year? Now, I want you to think about these next questions. What matters most in life to you? What makes you the happiest? What makes you proud? What do you want more of out of your life or in your life? John C. Maxwell said, “If you don’t change the direction you are going, then you’re likely to end up where you’re heading.” If you don’t change the direction, you’re still going to get to the same place that you’ve already been. And what good is that?
So now, let’s think about the negatives of your business. We’re not going to ponder on them, but you have to at least acknowledge them, so you don’t repeat them. What did you dislike most about your business this year? And yes, again, despite Corona, what big opportunities did you have to amp up and wow your clients within a bigger way? Because maybe a setback happened. What working relationships did you have this year that can be improved upon, and what do you want to do to change those things to make them better? What didn’t work so well this year? What time-sucks did you fall prey to what energy-sucks did you fall prey to? What steps can you take to fix them? What lessons did you learn this year?
Okay, so let’s dive into your numbers because that’s the truth-teller. And I realized 2020 is going to be an odd year, money-wise, for a lot of you. What was your actual revenue in 2020? And what were your actual expenses in 2020? And then take those numbers, take your revenue and subtract your expenses and come up with what your net profit was for 2020. What are your current list sizes? How many people are on your email list? How many Facebook fans do you have, or page likes do you have? How many followers on Instagram? How many Twitter followers, if that matters to you? What about Pinterest, LinkedIn, YouTube subscribers? Out of your products and services that you offered in 2020, what were your highest money-making generators? And then list them out to the lowest money-making generators, and then I want you to rate those things. How much did you enjoy delivering these particular products and services in 2020 from one to 10? One being ‘never again will I do this thing’ to 10 being ‘I love this so much, I want to do this over and over and over, give me more of this.’
Okay, so considering all of that – all of those questions, your money, your numbers, your list sizes, your follower counts – consider everything that you’ve just learned, the happy times, the wonderful opportunities you experienced, and those truth-tellers. What wild random final thoughts do you have about this most unprecedented year? And now it’s time to get to work. But first, what are you feeling the most grateful for? Write down ten things. I want you to reflect on those gratitudes, and I also want you to answer this: What does success look like for you? What is that definition? Oprah Winfrey says, “Make yourself a priority once in a while. It’s not selfish. It’s necessary.” So what differentiates you, your products, your services from your competitors. And I want you to take note of what those things are and reflect on what those things are.
Okay, so what is your vision for your business. So here is something that you can do to fill in the blank. So insert your name of your company, then use the word ‘creates’ and then insert what you create and then insert the word for. And then I want you to describe your target market. And then insert the word to and then come up with what you want your customers to achieve as a result. So, for example, “Sugar Creek creates unique vibes with rentals and design for clients to have a dream wedding or event.” “Boss Girl Creative creates content for women creatives to intentionally grow their businesses and life in the manner in which they want.” So now you have to answer the following: To achieve this goal, list the things you will do to ensure your higher purpose is realized. And to accomplish this goal, you’re going to also list the things that you or and or your company will never do. So now start thinking about what differentiates you, your products, and your services from your competitors – and you’ve heard me talk about this in my pillar series – but you’re bound by values. Your business should be bound by values. You should be bound by values. And your values are the moral principles and beliefs that help you decide what is right and how to act in various situations in life and business.
So grab a sheet of paper and list out two columns: values and mantras. I want you to list out values that you hold near and dear to your heart. And then I want you to turn them into mantras so that you have something to work with. Something that becomes clear in every decision that you make. So one of my values is being a no-nonsense content creator—the nitty-gritty without the fluff. So my value is being blunt, being no-nonsense. My mantra is, this is the nitty-gritty of business in life. One of my values is serving first. My mantra is I’ve got your back. One of my values is fostering growth. My mantra to that is I’m in a rising tide. We are all in a rising tide. That means all ships and boats lift together. Another one is being intentional. My mantra is that I’m purpose-driven. Another value for me is inspiring creativity, and that mantra is getting out in nature. And another value for me is working hard. A mantra for that is hustle, girl, hustle. Another one for me is being authentic. And the mantra for that is showing up as yourself. So I hope that gives you something to work with in creating values and turning them into mantras.
Okay, so now, what I want you to think about – what is your big 2021 goal? And it’s got to align with that vision. It’s got to take your breath away. Who do you need to be to reach your big 2021 goal? What new thoughts do you need to embrace to reach this big 2021 goal? What resources do you need to realize this big 2021 goal? What is the worst thing that could happen if you go after your big 2021 goal? What could it look like if the worst happens? What is the best thing that can happen if you go after this big 2021 goal? What will it look like if the best thing happens? And finally, is it worth the risk to go all in? Here’s a quote from Eleanor Roosevelt, “You gain strength, courage, and confidence by every experience in which you stopped to look fear in the face. You must do the thing you think you cannot do.”
Okay, so now it’s time for a big brain dump of all of the ideas that have been sitting in your head stewing around because now it’s time to get them out of your head and onto paper because we are going to make this big, big goal of 2021 possible. So I want you to list them all, and then it’s going to be time to cull it down. So out of that big list of ideas, what’s the most important idea in all of those ideas? What ideas are most important to your audience? What ideas are best aligned to the life you want? What products and services are you going to offer that align? How are you going to deliver them to your clients? What is going to be easiest to get to market, and what’s going to take more time and resources? What are your revenue targets?
Eleanor keeps coming in with some epic quotes here. “It takes as much energy to wish as it does to plan.” So what are your revenue targets and projections for each month in 2021? What are your desired audience sizes at the end of 2021? What big milestones or launch dates do you want to consider for 2021? If you’re looking to grow your audiences next year, how are you going to do that? What strategies do you have in mind? What types of clients do you want to partner with next year? How will you ensure your clients are well taken care of even when the going gets tough? How will you wow your clients and prospects again and again? How do you sell best? What events or experiences do you want to attend to move you closer to your 2021 goal? Who will need to be on your team to bring your vision and goals to life? What learning and development gaps do you have in order to bridge you getting to your goal? What rules are you going to put into place that is going to prevent those time-sucks and energy-sucks that you found on your plate this past year? How do you work best? What does your ideal day look like? What does your wish-list of people to work with next year include? Who do you want to get close to in 2021 for the sake of mutual business success? What kind of processes do you need to set up for success for 2021? So looking back on all of these things, what are your top three priorities for 2021? And how do you feel about what you’re cooking up? Are you excited? Are you nervous? Are you ready? Are you inspired? Are you happy? Are you motivated? Are you sure? Are you longing? Are you passionate? Can you not stop smiling? Because it’s time to bring it on. It’s time to get moving forward.
Thank you so much for listening to this episode. Again, shout out to this week’s show sponsor, which is the Inner Circle membership. Remember, doors are closing despite what my intro and outro says right now. Doors are closing December 31st. And you don’t want to be miss – you don’t want to miss out. I promise you don’t want to miss out, so go to bossgirlcreative.com/InnerCircle to get yourself in there. We’re gonna have an epic 2021, you guys—an epic one. Okay, until next time, I hope you have a great Christmas if that’s what you celebrate. I will be back next week with another episode of the Boss Girl Creative podcast. It will be the last one of a super crazy rollercoaster 2020.