Episode #281: When It’s Okay to Let Go
TAYLOR BRADFORD: You’re listening to episode number 281 of the Boss Girl Creative podcast. Today I’m talking about when it’s okay to let go in your business. On to the episode.
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Welcome to Episode 281. I’m your host, Taylor Bradford. Thank you so much for tuning into today’s episode, which is all about knowing when it’s okay to finally let go of something and whether that’s in your business or just in your life; I think it can apply in all areas of your world. And sometimes it’s really hard to let things go. Sometimes it’s rather easy. And sometimes, with the flip side of that is, do we really let go, or do we push through the hard and just get on the other side? And – because it will serve our business. And I think trying to find that fine line of when it’s time to let go and when it’s time to keep pushing through the hard stuff to get on the other side because it will be good for your business. I think that’s probably the most challenging part to letting go of anything, especially in business or just especially in life in general.
So there’s been a lot of things that I wanted to talk to you guys about in upcoming episodes. I want to talk about the 18-month rule, which is something that is kind of around in the wedding industry, but I think it actually also relates to just business in general. So I’m hoping to do an episode on that in the future. And then there’s been some other things that have just kind of popped up in my brain as I’ve been listening to podcasts again and diving into other aspects of business. And then just some stuff going on in my own world. And y’all, it’s just a season. I know 2020 has been probably one of the most unprecedented years to date. But you know, there are seasons of hard, and recently I shared an Instagram post to my Instagram Stories from Paint My Peach, and it goes like this: “Marriage is hard. Divorce is hard. Choose your hard. Obesity is hard. Being fit is hard. Choose your hard. Being in debt is hard. Being financially disciplined is hard. Choose your hard. Communication is hard. Not communicating is hard. Choose your hard. Life will never be easy. It will always be hard. But we can choose our hard. Pick wisely.” And it is – so much truth to that because as I was driving home this evening – so I’m recording this at midnight, after a pickup of a wedding – and I was always driving home. I was thinking to myself, you know, a year ago, I wasn’t in the situation I’m in now, but I know I was struggling with something hard in my life, something challenging. And now, I am struggling with something hard and challenging in my life in several areas. And in 30 days, I’m sure something else will pop up. Like, life is just hard. It’s not always rainbows and roses. But we get to choose our hard. We get to choose what affects us. We get to choose how we react and all of that. So it’s been on my mind – and also like just letting go, which is what today’s episode is all about – letting go of the hard because we do also have that choice and letting go of the things that aren’t serving us well, and don’t have the potential to serve us well. Or maybe it’s a friendship that’s no longer serving us, well, it’s okay to look out for yourself, because, at the end of the day, you are the most important, and you have to take care of yourself in order for everything else to work. And if you don’t, then you could get yourself in trouble.
So some things that I have recently let go of in my own world with Boss Girl Creative, I let go of the Facebook group, the regular community. It was no longer serving in the capacity that I intended for it to serve. And my focus has shifted towards the people that want to have me help them grow their business or grow their brand online, which is why the Inner Circle membership exists. And it allows me to focus in on the people that want me to help them. If that’s you, I want you to put yourself into the Inner Circle membership ASAP. You can do that by going to bossgirlcreative.com/InnerCircle. But I wanted, in this season of life, I wanted to be able to serve those that want to be served by me and want to have that peek behind the curtain of having direct access to my brain. And that’s, this is my secret sauce, that is my secret sauce and having access to me in a much smaller, intimate way through the Inner Circle membership, you get that, which is why it means so much to me. The Inner Circle members mean so much to me. So if that is what you want, then that’s what I want you to go do. But in this season, I chose to let go of the regular Facebook group because I felt like it was no longer serving my intentions. And it was no longer really serving anybody in there, except those that would make an effort to be a part of that community. And those people have transitioned over into the Inner Circle membership, which is where the party is happening. And you need to get in there because I know you want to.
But as I have been thinking about this letting go – and it can be as simple as using a social media scheduler that maybe you’re not using anymore. For the longest time, I paid for Hootsuite. And I was one of its first adopters. I had an account for I don’t even know how many years, four years, five years, six years, and paid $15 a month. And probably the last three and a half years, I never used it, but I kept paying for it. And for whatever reason, I was like determined like, I don’t need to get rid of this, so I kept paying the $15 a month, which is dumb. Like, if it’s not serving you, come on, let go of it. And so those are the easy things to let go of. That’s an audit of the tools and resources that your business is using. Like, are you actually using that thing that you’re paying for? All you have to do is go look at your bank statement or your credit card statement and figure out what it is that you’re paying for, and are those things serving your business in the way they need to be serving your business? If not, let go of them and save some money. But it can be as hard as letting go of a product or service. Just because you’re good at something doesn’t mean that it lights you up or doesn’t mean that it’s making any money. Like at the end of the day, where are your revenue sources coming from, and what products and services out there exist, but you don’t make money from them? Some of those decisions may be harder to make, to let go of because you’ve invested time, you’ve invested resources into bringing that thing to life. I was chatting with a friend the other day, and they had made a complete pivot from one type of business to a completely other type of business. Like, one was service-based, now the other is product-based. And they spent a lot of money on their website and their marketing materials and their copywriting, but it wasn’t the business they were doing anymore. But they had a hard time of letting go of the website. And let me just be really frank, when I’ve changed business names or even concepts, I still own the domains for those previous business things because I don’t want somebody else coming behind me and taking them. So I will most likely continue to pay for URLs that I no longer do anything with. They all redirect, so if you knew me back then with some of those other previous names, then you could still get to me if that’s how you remember me by. But I understand what it’s like to be like, well, I had this business, it was my identity for so long, that I don’t really want to get rid of it, but it’s no longer serving me. And so I just have an emotional attachment to it. I totally get that, but at the end of the day, just hit a redirect on it, and redirect it to what it is that you are now offering, so people that did know you as that can stumble on your new business idea or your new concept or your new product or service or whatever it is that you’ve created. If you’ve changed or pivoted away from something, just redirect it to the new thing. And if that person is interested, they will still work with you because you’ve already built that, ‘like, know, and trust factor.’
So letting go can be simple. But it can also be really, really hard. Here are some questions that I want you to think about when it comes to whether or not you should let go of something. What are you spending time, money, or energy on that no longer serves a purpose for your business? This goes back to the tools or resources that are taking up money out of your bank account. Or if you’re spending X amount of time doing X amount of marketing tasks through X amount of systems. Are they bringing a return on your investment? Do you offer a specific service because someone else offers a similar service or the exact same service? But you really don’t want to be offering that, so why are you? Do you have a gut feeling about something you’re doing in your business that you already know you don’t want to continue down that path? That’s a good one. Have you made a decision in your business? That you’re now second-guessing? Your intuition is saying, “Yeah, I don’t really think this is a good idea.” I want you to listen to your gut on that.
Running a business takes a lot of planning and time and money and resources, and strategies. It also takes a lot of flexibility. And sometimes we have to remove ourselves from the day to day, like working in our business in the day to day so that we can actually see the bigger picture. So that when we are looking at our business from an upper-level viewpoint, we’re able to make clear decisions that do benefit the longevity of our businesses. That’s when you’re working on your business, not in it. And, you know, all of this also plays into are there people in your world that you just want to like tune out? I think this year has really taught us about our relationships and our connections and our networking. Because we’ve all – at this point, we’re probably all really zoomed out, but – the importance of relationships, the importance of connectivity, the importance of networking, truly matters – but there’s a lot of noise out there. What Coronavirus, COVID-19, has taught us is a lot of people have microphones. A lot of people have megaphones, and do we need to be listening to them all? I’m gonna say that’s a hard no. I’m also gonna say it’s a hard no when there are people in your world -whether or not they’re in your inner circle or not, that’s to be determined – but people that are in your world that are just causing you noise. It’s time to let them go. It’s time to stop giving them your energy. It’s time for you to stop being the first one to reach out because that just gets old. When you’re the one that is keeping the connection alive, it’s time to move on.
So I’m curious, what it is that has been the hardest thing for you to let go. Like, letting go of the Facebook group was not an easy decision for me. I pondered that for many months. And I used to run a link party service that ended up costing me money, and probably the last six to eight months of the service. And it’s basically just how the blogging world evolved. It wasn’t anyone’s fault, but just how the blogging world evolved. It just – I just had less clients. But I still had the same assistants and was still paying them the same money. And which meant I was basically coming out of my pocket to pay for them to have these bloggers have links dropped into these link parties each week. And I felt terrible about pulling the plug. Absolutely terrible about pulling the plug because I was taking away from their livelihood, and I couldn’t figure out a way around it. And I chewed on that for months before I was able to tell myself just rip the band-aid off, get this over with, you cannot be losing money every single month on something that you’re not making money on. Like, the ship sailed, it’s time to move on. That was a really hard plug for me to pull. So I get it. I get that it’s hard to let go of things even when you don’t want to. But if they’re not serving you, it’s time to rip that band-aid off.
Thank you so much for listening to today’s episode. I hope that it inspired you. If it did, I hope you will share this episode with one of your business besties. Again, shout out to today’s show sponsor, which is the Inner Circle membership, and I know you want to be there. So pop over to bossgirlcreative.com/InnerCircle to get in ASAP. I will be back next week with another episode of the Boss Girl Creative podcast. Until then, I hope you have a great rest of your week.