Episode #274: Why Your Why is So Important
TAYLOR BRADFORD: You are listening to episode number 274 of the Boss Girl Creative podcast. Today I’m talking about why your why is so important. On to the episode.
Today’s episode is brought to you by my Inner Circle community. So major announcement. Effective October 1, 2020, the Boss Girl Creative Facebook group will be archived, it will no longer be a place where there will be any activity. I will be closing the doors, which is why it is super important if you want to stay a part of my community that you get yourself into the Inner Circle. The Inner Circle is where I’ve been hanging out is where I’ve been fostering community and helping women creatives, unconventional women creatives, just like yourself, grow their businesses, and create the lives they want to be living. And that is where the magic is happening. You can get yourself in for as little as $10 a month and for that level of membership, you will have access to the Inner Circle community. Plus you will have access to a monthly live q&a. If you’re not able to attend I always record them so that you can watch it back or listen back to it at your convenience. And it is a really great community to be a part of, which is why I’ve decided to shut the doors of the main Boss Girl Creative Facebook group. I want to be able to give back to those that are true supporters of Boss Girl Creative and I already give great stuff here on the podcast each and every week. This podcast is over five years old and there are a ton of episodes sit in archives for you to binge listen through for free. And so yes, I’m making a pivot and I am closing the main Boss Girl Creative group and pushing my focus and attention truly to the Inner Circle. So if you want to get into the Inner Circle, you’ve got to go to bossgirlcreative.com/InnerCircle to get yourself into that community.
Hey, welcome to Episode 274. I’m your host, Taylor Bradford. Thank you so much for tuning in today. It’s all about why your why is so incredibly important. So let’s get started. Let’s dive right in. You guys know that my Pillar Series, it started back on episode 244. Pillar One happens to be knowing your why. And there is a reason for this that. We’ll get to in just a moment. So this is a quote by Simon Sinek and I actually have several quotes from him. He was interviewed on the Jordan Harbinger Show and some really great stuff was mentioned. So here he is: “First step, we are worth more than the work we do. The work that we do is supposed to reflect who we are and what our worth is.” And Simon Sinek is the author of Find Your Why. So really great book, I’ll put it in the show notes. Remember as just a quick remember, there are show notes attached to every single episode and you can find them through the website bossgirlcreative.com. And there’s also a transcript. So if you want to review what is talked about in each episode, you’re welcome to do that. Just go snag the transcript, I believe our transcripts go back through Episode 211 at this point, so definitely if you don’t have an opportunity to take notes, the transcript is always available back through Episode 211 I believe.
So why is our why so important? Here are a few more quotes by Simon. “Times are always uncertain even when you have sustained growth, it’s going to end. Nobody wants their house to burn down and most houses don’t burn down, but we still have insurance. That’s called uncertainty. It’s only when there is a roadblock, or you’re struggling or something’s not going right, that you start thinking, why am I on this road in the first place? And that’s what why means. It means before you get in the car, you actually have a sense of destination.
The Why is what guides us through our journey. Here’s Simon’s why, “My Why is to inspire people to do the things that inspire them. So together, each of us can change our world for the better.” He says, “I can do that in a million ways. I can write a book, I can give a talk. I can give advice. That’s who I am as a friend, a brother, a son, it’s who I am. And my opportunity is to find the creative ways in which I can bring who I am, and inject life into it. If we can understand what our Why is and what it isn’t, we can focus on the bigger picture rather than the day to day that mark our successes.” This is why it is so incredibly important to have a why. So here are a few brands and they’re wise. First up is Spotify, to unlock the potential of human creativity by giving a million Creative Artists the opportunity to live off their art, and billions of fans the opportunity to enjoy and be inspired by it. Here’s Southwest Airlines to be the world’s most loved most efficient and most profitable airline. Here’s Airbnb to connect millions of people in real life all over the world through a community marketplace so that you can belong anywhere.
So I’m going to ask you what is your Why. Do you know it can you succinctly stated is it written so that you see it every day when you wake up? Simon Sinek created the Golden Circle and in the dead center, I want you to think of a bullseye and the dead center of the bullseye of his golden circle is why and then the next outer ring is how and the next outer ring is what but the dead center which is your foundation and is why my number one pillar number one is knowing your why. Very few organizations know why they do what they do. Why is not about making money. That’s an actual result. Why is a purpose, it’s a cause, it’s a belief. It’s the very reason your organization exists. So what is the driving power and the purpose behind your brand, you’ve got to get crystal clear on this. If you do not know the result you want, and I’m talking about your business results and your life result because if you’re not living the life you want to be living, you’re going to be miserable in your business, you’re going to be working in your business instead of on your business. So if you do not know the results you want, there will not be a book, a coach, a YouTube video, a course, a program, a podcast episode, that is going to help you get there. Let me repeat that because I’ve said this previously in the pillar number one episode if you do not know the results you want. There will not be a book, a coach, a YouTube video, a course a program, a podcast episode that is going to help you get there.
Knowing your why is number one, it is key. Clarity is power. Your why is your brand’s purpose. You can have the most beautiful logo in the world you can have the most beautiful website in the world, but it’s not going to do a hill of beans. If your customer cannot connect to why it is not going to do a hill of beans if there is no human connection to your business. And that is the power of your why. So here are some questions to ask yourself. What do you want out of your business? What do you want out of your life? Why do you want these things? What does it actually mean to you or what did it mean to you if you got those things? What makes you tick? What is your get out of bed moment? Why do you do what you do? What inspires you? What energizes you? What are your strengths? And more importantly, what are also your weaknesses? What are you about? What do you stand for? And why does any of this matter? Because it has to remember clarity is power.
Why, what do you want from your business and what do you want for your life? You’re creating a business by design, and you’re creating a life by design. That’s powerful. There’s no reason to be creating a business if you’re not creating also the life that you want to be living. If you’re unhappy in a nine to five, or if you’re unhappy working 16 hour days, in your business and on your business, that’s not a life you want to be living. So that’s why it’s also important to define the life you want to be living. If you haven’t figured out what your what is, and what your why is, there’s never going to be any excitement or positive emotions attached to it. Burnout will happen because, again, you’re not going to be living the life or the business creating the business that you want to be creating. You will feel deflated. You will get bored. You will get overwhelmed. You will get distracted. The reasons have to come first and then the answers will come second. So what do you want – the specific outcome or result you’re going after? That’s what you want. But why do you want it? The emotional or compelling reason why it’s important to you. Those are two things, you’ve got to figure out what you want that specific outcome or result you’re going after, and why you want it. The emotional or compelling reason why it’s important to you. If we don’t have that solid foundation, we can keep creating products and services all day long. But if we are lacking the connection to our why our customers are going to lack the connection. Also, no amount of Facebook ads or anything like that is going to sell what you have at a level that is sustainable for your business and your life. You might get sales every now and then. But it’s not going to be sustainable because you haven’t connected your why and that’s it. Important so for Boss Girl Creative, my Why is to inspire and challenge unconventional women creatives to create the life and businesses they are meant to create by providing tools and resources and my own hustle. as a guide. I am your guide. I am your guidepost through your business journey. I am here to inspire you. I’m also here to challenge you, because I am also an unconventional business unicorn just like you. I don’t like to be shoved into that square hole when I’m a round peg. I want to create it exactly how I want to create it and I want to be intentional with how I create it. So for Boss Girl Creative again, I’m here to inspire and challenge unconventional women creatives to create the life and businesses they are meant to create by providing tools and resources and money. own hustle my own experiences as a guide. That’s why I’m here for you. So why are you here for your customers? Why are you creating the services and products that you’re creating? You’ve got to figure that out. That is key number one. And then the rest will build from your why you will figure out your purpose once you have your why you’ll have your purpose. Clarity is power.
So recently, I’ve been doing some exploration for Sugar Creek creative, which is my design-based business. And I understand what my Why is for Sugar Creek, I want to be able to create wow events for my clients, but you kind of have to explore that more because while events for clients doesn’t really say a whole lot, and so I had to kind of dive in with a copywriter recently hired a copywriter to help me with attracting my ideal client. And but that also came down to understanding like truly understanding who my ideal client is because the ideal client I want to be working with has to have some money. Because I only really want to do four events a year, like I want to cap myself out at doing four events a year. The actual design and creation for me is super, super intense, and emotionally intense and exhaustive. It can be and that’s not a negative, that just means that I’m pouring myself completely and wholly into the design for that client because I’m trying to create that dreamlike experience that they’ve probably dreamed about for a really long time because you know, we’re girls. And so I’m diving into who my clients are and what their jobs are and how they get their money and how they spend their money and what they’re attracted to. And that all comes back to why. Like, I’m designing intentional events. That is my Why is to be super intentional with my client, to actually listen to their story and incorporate their story into the event. That’s being intentional. And I’m also tailoring it because I am listening to their stories. So I’m tailoring the event to themselves. So my tagline is “Event design with Taylor’d Intention”, and I’m using my name, but I’m just putting an apostrophe D. So TAYLOR’D. I’m going to trademark that because I also use it on Sugar Creek Event Rentals. I have a Taylor’d collection of rentals of inventory. And so I’m trying to kind of weave both together even though they are two separate entities and they’re attracting Even though they’re free-spirited and kind of eclectic bohemian through both, I’m still attracting a different level of client. And but I want a “something” – a tie that binds – and so I’m using the word tailored, so event design with tailored intention. And then my three words that further classify me or further kind of label me are intimate, tailored, matchless, because I’m not replicatable every event that I create is intimate. I haven’t allowed the bridal party to be up with the bride and groom at any design event that I’ve created. Because it is a very intimate moment between two people and that is something super important to me. So again, there’s the intention. It’s intimate. I’m matchless, I’m tailored. So I’m using Taylor’d – my name with the apostrophe D as part of the first part of my tagline, but I’m using TAILORED as to further clarify that I am tailoring this to your story. This is what surrounds my why. This is my why. I’m intentional in your event design. I’m tailoring it to your story. And I’m matchless. I’m creating something that is wow-worthy. I’m creating something that’s not replicatable. That’s my why. This is why it’s so incredibly important to get to your why to get to that foundation to get that built so that you can create this business and life you want to be living.
Thank you so much for listening to today’s episode. Again, shout out to the show sponsor, which is my inner circle membership. Again, get yourself in there. pop over to Boss Girl creative.com forward/InnerCircle to join today. And finally, don’t forget, you can join my text message community, simply send a “Hey Taylor” text to this phone number: 817-587-1978. Again, that is 817-587-1978. And if you’re outside the US, it’s a plus one. And then 817-587-1978 I would love for you to connect with me there again, the Facebook group is going away effective October 1. This is a way that we can stay connected to each other. I don’t spam you. It is really me texting you back. So join my community by sending me a text saying “Hello” or “Hey Taylor” or whatever. Follow the prompts. Get yourself in there. And yeah, so thank you again for listening. I will be back next week with another episode of the Boss Girl Creative podcast. Until then, I hope you have a great rest of your week.