Episode #272: 5 Reasons You Should be Creating Unique Content
TAYLOR BRADFORD: You are listening to episode number 272 of the Boss Girl Creative podcast. Today I’m talking about five reasons why it’s important that you should be creating unique content onto the episode.
Today’s episode is brought to you by my Inner Circle community. And I just have to share something that one of my Inner Circle members just wrote about the community. This is from Suzy, and here’s what she has to say, “If you’re not in the Inner Circle, I’ll pray for you smiley face. No, seriously, if you’re looking to up your game, whether that’s in blogging, podcasting, online marketing, or something else, or you’re just getting started and need some feedback that goes beyond posting in this group, you must join the Inner Circle. You can join for the price of well, way less than a pedicure. Didn’t want to go there with a coffee-we need our morning java. No. I’m in level two, and I chose that tier for two reasons. Level three isn’t in the budget yet. Number two, I wanted that 30-minute one-on-one time with Taylor that I’ll get after three months of membership. Did you know that for every three months you’re in level two, you get your own personal session with Taylor? It’s so affordable and so worth it. And that $75, three months of tier two at $25, is less than Taylor charges for a one-on-one session if you hire her al a carte. If it’s merely a money issue, you’ll want to figure out a way to make it happen. Just do. We spend money on what’s important to us. The Inner Circle is important to me, and it’s not just a membership, y’all. Our monthly talks themselves, make it worth the price of admission. If you’re serious about your business, you really owe it to yourself to join the Inner Circle. See you in there soon.” Suzy, thank you so much for that sweet and kind review of the Inner Circle. You guys, this is where I’m hanging out. This is where you can have more access to me, and there are three levels of membership. Level One is $10 a month that gets you access into the Inner Circle. Pop over to bossgirlcreative.com/InnerCircle to join today.
Hey, welcome to episode number 272 of the Boss Girl Creative podcast. I’m your host, Taylor Bradford. I hope you just listened to my brand-new intro. Yes, I just re-recorded a new intro even though I just recorded a new intro back at my five-year anniversary. But you know what, I had a major aha today. And so I sat down rewrote my intro and there you have it. So if you didn’t listen to it, if you skipped over to start the episode, go back and take a listen. And I hope you like it. But, so, welcome to Episode 272, a lot’s been going on in my world. That’s not new. And I’m excited to talk about reasons why we should be all creating unique content. That should be a no-brainer, but sometimes you know, some things that are no-brainers aren’t no-brainers, and that is why it’s good to be reminded of why we are the things that people come to our businesses for. We are the face behind the brand. We are the brand. We are creating a brand and, thus, why we need to be creating unique content.
Before I dive in – if you missed the announcement that I now have a community text number, 817-587-1978 – if you are not in the US, add that one button. So 1-817-587-1978. Send me a text to say hello, I want to get to know you – and what a better way to do that then through text messages – and then follow the prompts once you get my welcome text back. And then I will say hello, and see how you’re doing, and then on podcast day, I will send out an update about that particular week’s episode. And then, I will just check in with you to see how you’re doing throughout the week or the month. And you will get info kind of behind the scenes info of things I’m working on or things I’m about to launch. I promise I will not inundate your text message, your inbox to your text messages, but this is a great way for me to get to know my community and for you to have a way to chat with me. Again, sign up. Your local messaging rates apply, whatever your data plan is, so side note, legal terms, yada yada yada. But sign up send me a text message. Just say “Hello Taylor” or “Hey Taylor” or “Hey girl, hey,” whatever you want to say. 817-587-1978 and join my tech community. I’m super excited about this.
So let’s see. What else is going on in the land of Sugar Creek? We are about to come into busy season. And I’m really excited to say that because I wasn’t 100% certain, just a couple months ago that I would even have a fall season. And I’m just grateful to have events. And yeah, so I’m excited to be busy. That’s awesome.
So let’s dive into this week’s episode, which is all about why it’s important that we should all be creating unique content. And again, you would think this would be a no-brainer. I’m just going to repeat myself again. Sometimes I think we get in our own way about what unique content is and why we should be creating it. And sometimes I think that we overthink things and sometimes I think, again, we just stand in our own ways. And oh, that can be frustrating, and that can be overwhelming, and that can cause anxiety, but let me tell you, that if you can just get out of your own way and get to creating the content – and you guys, like one of the tips I’m going to give you, is it doesn’t have to be mind-blowing content, okay? It doesn’t have to be mind-blowing; we just have to get the content out there. So here are five reasons that we should be, or why we should be creating unique content.
Number one is you create unique content because it’s going to establish you as that expert in the thing that you are trying to build a business or brand behind. And I know you guys, if you’ve been around awhile, I know you guys know this, but if you haven’t gone through my pillar series, my 8+1 Pillars, that’s where you’ve got to start. You’ve got to start with those pillars before you can ever begin creating this unique content because how are you going to know who you need to be talking to? And how are you going to know what your content even needs to be centered around if you don’t know all of those things? So you’ve got to do that first. You got to do that homework first because that’s your foundation to your business. That’s your foundation to your brand, those 8+1 Pillars. So once you’ve worked through all of that, then you can start creating the content because that content is what’s going to help you build the trust with your readers and with your followers. Something that has kind of been a struggle for me, especially with Sugar Creek, like, I’m not in the business to teach you how to have a rental business. I’m not in the business to teach you how to be an event designer. And so creating content outside of just featuring our work, our rentals, from the event rental side through the weddings that our clients hire us for, or showing my design work through Sugar Creek Creative, like, it’s literally just me kind of showing you inspiration. I’m not trying to teach you anything. So it’s been hard to be like, “how do I grow this outside of my market?” because I am not in the business of teaching. With Boss Girl, I am in the business of teaching. That’s why every time I show up behind the microphone for a new podcast episode, it is a teaching component because that is what Boss Girl Creative is all about. For Sugar Creek, it’s just been a lot harder because I don’t want to show you how to do the business of rentals or how to do the business of design. Even though, like, the behind the scenes business is what I’m still actively learning and getting better at. But I’m not here to teach you that. I do through the podcast, so you will benefit from me growing businesses through the podcast, but I’m not here to be like, “and this is what you do to start a rental business, and this is what you do to become an event designer.” Like I’m not in that business. I’m just in the business for Boss Girl Creative to teach you the nitty-gritty of running a business and the tools that you need and the foundation that you’ve got to have. So creating unique content for Sugar Creek is kind of been like this, “what do I do?” And I’m slowly climbing out of that hole and figuring out like, who I am, what my voice is going to be, what do I want my clients to see. And now that I finally have a warehouse and we’ll be launching the YouTube channel, which speaks to that content, and actually just trying to figure out like, what kind of content am I going to put forth through The House of Sugar Creek, which is the YouTube channel. And I finally have figured out the format that I want for that, and so I’ve been videoing and filming content so that I have some stuff in the can so that each week I have a new episode coming out without having to, like, be on a struggle bus of what in the world I’m going to create for Sugar Creek. So my YouTube channel is definitely going to spurn my unique content for Sugar Creek, and I’ll be able to do things, you know, specifically for the blogs that come out of that YouTube channel, and I’m just I’m really excited to finally have a direction of what kind of unique content I can create. And prior to that, it was just sharing weddings that we were involved in or sharing editorials that I created. So being able to have a solid plan is really important. You can’t just put out crap, your readers will just read right through you, and you won’t build that trust factor.
Okay, number two reason for creating unique content is you are going to build a community. My biggest compliment to date for Sugar Creek was a bride coming to me and saying, I want to be a Sugar Creek bride. That is the biggest compliment to the brand that I am working so hard to create is having somebody say I want to be a Sugar Creek bride. Absolutely best compliment ever. The biggest compliment that I can receive and have received through Boss Girl Creative is people joining my inner circle membership. And you can do that if you aren’t already in there, go to bossgirlcreative.com/innercircle. It’s for you that interact with me through my new text messaging app. Or for those of you that interact with me in the Facebook community or for those of you that buy my courses, or for those of you that work with me one on one. That is the biggest compliment because that means you want to keep learning from me, and I can help you take your business to the next level. That is a huge compliment. The clients that I’ve had the opportunity to work with, to date, have been my greatest achievements with Boss Girl Creative. This podcast alone, the fact that we are five years in – we’re at Episode 272. That means I have 272 podcast episodes. How many podcasters do you know have anywhere close to those kinds of numbers? Now don’t compare me to the bigs. You know, like they have, you know, probably thousands of episodes, but five years never missing a week. We’re at 272 episodes. Y’all, that’s humongous. That’s a big, big thing in podcasting. So creating that unique content is going to build a community around your business and your brand. Like that’s way important, that’s how you get your true 1000 fans. It’s how you find your cheerleaders.
Number three, another reason to create unique content. You don’t have to write a novel; you just have to create the content, whether that is through Instagram or through Facebook posts or for a Pinterest pin, or a blog post or a YouTube video, or maybe even a podcast. Like, it doesn’t have to be forever long. Now, I am learning all the things about YouTube, and if you want to monetize YouTube, you’ll at least have to have a 10-minute episode. But like with podcasting, you could do a two-minute podcast every single day or a 15-minute show every other week or a 30-minute show or an hour show or whatever you want. It doesn’t have to be a certain length. Now, as a blog, Google, to be friendly to Google, you want it to at least be 300 words, but it is not hard to get to 300 words. Like, we’re not asking you to do all these long-form posts. I know there’s probably people out there that are like, “yes, you need long-form content, you need 1500 words, that’s a sweet spot.” I mean, if you want to do that great, but 300 words. That should be the goal when you’re writing content for your blog, but it doesn’t have to be a novel. That’s, that’s the gist. It doesn’t have to be a novel. This next one goes right into that. It doesn’t have to be mind-blowing. I talked about this at the beginning. Your content doesn’t have to be mind-blowing. It just needs to be genuinely helpful. It needs to solve a problem for your reader. It could be about things you already know and do, and maybe your readers don’t know how to do those things. Like, you never know until you put the content out there. Like, if I were to sit down and be like, “Okay, I’m going to talk about this, this, this, this, and this” and you as my listener are, like, “whoa, I never thought about that” or, like, that thing just comes naturally to me, but it might not come naturally for you, and you might be mind-blown because I do those things. Like, right now, I – what I’ve been struggling with another thing that I’m struggling with is trying to figure out what hub, what project management system can house all the things because I do run multiple businesses, and I feel like they’re all the things are everywhere. And I’m trying to find like something that can wrangle all the things. And I’ve tried Airtable, I gave Clickup a try, and I am back to Trello. And I started in on Trello back in 2018, and I’m back to Trello. I found somebody that had some templates that I could buy and has a Trello course. I’ll let you know – I, right now, she’s blowing my mind. And if I can get my businesses set up and functioning where it takes a lot of time, like I get time back, then I’m going to sign up to be an affiliate for her and share all about it. So right now, right now, I’m in the world of Trello and trying to set things up and get myself into a manageable schedule. And y’all know I’ve talked about time blocking, and I’ve talked about, you know, Pomodoro Technique, and I’ve talked about lots of different things. And I’m just still trying to find my sweet spot, and I’m really hoping Trello is it because I’ve tried all the things. But that’s the thing, like, what I do day in and day out and what I talk about, like, it might be mind-blowing for you. I have to juggle so many things. I’m running Peacock Chair Rentals. I’m running Sugar Creek Event Rentals. I’m running Sugar Creek Creative. I’m running The Studio at Sugar Creek, which is a really big thing launching for local small business owners, bloggers, and influencers in DFW launching September 1st. It doesn’t actually start until October 1st, but we’re launching September 1st, and it’s really going to be a game-changer for anybody that’s in my market. So that’s The Studio at Sugar Creek, and I’ve got a storage business, and I’m a landlord, and I’m helping my husband edit his YouTube channel. I’m about to start a YouTube channel. Like – and the podcast, like all those things, I got to have a hub. And otherwise, I think my mind is just gonna explode. But your content doesn’t have to be mind-blowing. It just has to be genuinely helpful, and it has to solve a problem. And that problem could just be that you’re providing happiness for somebody. You’re providing an escape. You’re providing a tutorial or a how-to or fill-in-the-blank. It doesn’t necessarily have to be mind-blowing, just be genuine, and be helpful.
And then the last thing in this five reasons to make sure that you are creating content, like, five reasons why you should be doing this creating unique content. If you don’t know what to write, just write about something that you like. Focus on topics that truly interest you because, ultimately, that’s why people come to like your brand. Because of you, you are the face, you are the brand. That is what you are building is based on the things that you like. Don’t talk about the things that you don’t like. Like, how often do you hear me talking about accounting or finances related to your business? Like, maybe two or three episodes over 272 That should tell you something. It’s not my forte. It’s not my jam. I absolutely do not like doing that stuff. I know I have to, and I need to get better at it, but I don’t talk about that stuff because it’s not interesting to me. If it was interesting to me, I would be talking about it. So talk about things that interest you, and talk about why they interest you because that’s another reason why people come to you. It’s why you’re building your brand. You are your brand.
So to wrap up those five reasons establishing you as an expert, building a community, write content that gets you past the 300 mark – 300-word mark – it doesn’t have to be a novel. It doesn’t have to be mind-blowing, and it can be just about things that you like things that interest you. Don’t make it hard on yourselves. I know I talked about this early on. We get in our own way. We make things hard. But it doesn’t have to be hard; we can keep it simple. So I hope this gives you some motivation to get back to creating that unique content that makes sense for your business and your brand and allows your readers and your followers to get to know you more, the person behind the brand, because that’s how you’re going to build trust. That’s how you’re going to get the sales. That’s how you’re going to grow that community.
Thank you so much for listening to today’s episode. Again, this week’s show sponsored is my Inner Circle membership, and you know, you want to get in there. Go to bossgirlcreative.com/innercircle, because you don’t want to have FOMO. I will be back next week with another episode of the Boss Girl Creative podcast. Until then, I hope you send me a text message saying hello. 817-587-1978, and if this episode was amazeballs for you, you know it’s gonna be amazeballs for your business besties so go share it with her. All right, I’ll be back next week, and until then, I hope you have a great rest of your week.