Episode #269: Courage & Clarity with Video Content
TAYLOR BRADFORD: You are listening to episode number 269 of the Boss Girl Creative podcast. Today I’m talking about courage and clarity when starting video content. On to the episode.
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Hey, welcome to Episode 269 of the Boss Girl Creative podcast. I’m your host, Taylor Bradford. Thank you so much for tuning in. Today, we’re going to be talking about video content, specifically YouTube, because you guys know I’ve been talking about starting a YouTube channel, and I want to share what I’ve been learning. And of course, it completely aligns with my pillar series, my 8+1 Pillar series. So if you’re new to the podcast, definitely go back several episodes in the past and look for my 8+1 Pillar series. And actually, my pillar series is about to become an ebook, which I’m really excited about, but you can consume the content through the podcast right now. Just hop backwards several episodes and find 8+1 Pillar. So no surprise, you have to actually build a foundation even with video content. And so I want to kind of talk to you about two, well, several things. And partly because I’m also learning these things through my husband’s YouTube channel. He started one about a month ago called Dad and Chad. And so this is kind of like a culmination of what I’ve learned from helping him create his YouTube channel. They will be releasing Episode Four this week. And also the book I’m reading, which is called YouTube Secrets by Sean Cannell – I’m sorry if I’m butchering your name – and Benji Travis.
So my husband’s YouTube channel is Dad and Chad, and I have been helping them, basically, do some editing and creating the intro effects. I got to kind of play around with Adobe After Effects, which is a pretty rad program. I just did the seven-day trial just to get their graphics created, selecting his music, which we got out of YouTube’s music library, so that’s all free and editing his videos and iMovie and creating his channel art. So I have kind of delved into helping his group while helping his YouTube channel kind of get off the ground, and I didn’t actually think that I would be doing these things, but I am the one that knows all the things, so it’s kind of just natural for me to just jump in and help out, and of course, my husband’s like, “I don’t have a clue how to do this.” So. So yes, so Dad and Chad episode four will be out this week. So by the time you actually listen to this episode, they’re number four will be out. And I actually have to edit those videos today, which is not a big deal, actually, you know, editing, I thought was going to be a little bit more. I don’t know, scary, or just daunting. And even though I’ve had a YouTube channel in the past, I used to do vlogs and stuff for the blog. You can’t find those videos anymore. I’ve hidden them. So the only content you can see right now is through the Boss Girl Creative channel, which was very short-lived. And that’s just how things go sometimes. But, um, yeah, I’m creating intro effects like I said, kind of dabbling into After Effects through Adobe, and I basically just bought a template through Creative Market that was really rad and just adjusted his logo. And thankfully, they had kind of a tutorial attached to that. And it was pretty easy to do. And then going through and trying to figure out a song that really kind of spoke to dad and Chad which they’re actually building an airplane in the Sugar Creek warehouse. And so this kind of is a YouTube channel that kind of goes along with them building this airplane, and my husband sells cars, and my father in law is an engineer and drives a train. He’s retired now, but he’s been driving about once a month for the Grapevine Vintage Railway. And I think right now the train that he’s driving is some kind of like stick ‘em up where outlaws you know, take the train hostage and it’s all fun and games. But yeah, they literally drive five miles and turn back around and go back into great fine. But so their channel is called Dad and Chad, and it’s planes, trains, and automobiles, and I’m excited to see where their channel goes, especially after they get this airplane built, which is no small feat. Let me tell you just in organizing the parts to build a plane took them 14 hours to inventory and organize. It was crazy. And it’s basically their journey of putting this plane together. And where I can see his channel going is where will we fly today kind of material and exploring where ever it is they’re going. So if they fly to Fredericksburg, or fly to San Antonio or fly wherever, they can literally fly this plane anywhere and land in just an empty field. It’s a bush style plane so they could go Want to hunt and fly it to our friend’s ranch and land it just on a dirt road or out in the pasture field. So I think it’s going to be really cool content once they get the plane up and running.
So and like I mentioned, I’ve also been reading this book YouTube secrets, and it’s kind of dated in the sense of when it was published. And I don’t know if they’ve had another edition come out because there was one point where they were like an in 2020. And I’m like, haha, that’s now. So, but I just kind of want to talk about two of the seven things that they think are important for starting a YouTube channel which again, aligns back with my 8+1 pillars. But first of all, video content, in general, is going to next level you and your business because, with a blog, you don’t get, like, the person’s personality. With audio, you at least hear my passion, but there’s still a lack of connection between me and you because you can’t see me. And so with my own YouTube channel, The House of Sugar Creek, what I’m most excited about is for people to finally get to see me in action, to finally get to see the face with the name and the face with the voice. And what’s powerful about video is that you have a stronger like, know, and trust factor because you get the audio and the video component with video content.
Now why YouTube? I actually was having a conversation with the DJ who was my DJ at my launch party last week, Lance with my DFW DJ, and we were kind of talking about YouTube and video content and not missing out on IGTV and Facebook Watch and just wherever else that video content can be seen even through Pinterest, you can now share videos through Pinterest actually been able to do that for a while, but also don’t forget to go share the content through Pinterest and just being able to replicate the content across various channels. And I don’t necessarily mean verbatim, but making trailers to push people back to YouTube or wherever it is that you’re going to be sharing your videos, even through your website, even if they are hosted through YouTube. So YouTube is really powerful. And I had this conversation with him, kind of regarding why I’m choosing YouTube. First of all, it is the number two search engine. It actually is a search engine, right behind Google. Second of all, it’s owned by Google. So you’ve got the power of Google, even through YouTube, which is so incredibly powerful. And third, it’s free. Like, you legit can upload unlimited HD Or 4k content to a channel and not get charged for it. Like, it is a free platform, and once you get to a certain level and start making money through advertising, through the ads that run on the channels, like the payout is the greatest. Like, the payout is the greatest.
So, I just want to put that out there that having video content wherever you choose, don’t ignore YouTube because of the power of search engine, that I mean, hands down, and this is a strong way for you to grow that like know and trust factor for your brand and for your business. So let’s kind of talk about some basics before we dive into these two things courage and clarity because let me tell you video takes courage for sure. So successful influencers on YouTube are legitimately everyday people just like you and me, and what sets them apart is that they care about something, and they’ve developed a skill or knowledge about that subject that they’re sharing through their video.
In 2018 Craig Smith wrote an article on ExpandedRamblings.com that stated, over 1 billion hours of content are being watched on YouTube every single day. A billion hours, y’all, a billion hours. Looking at my husband’s analytics, he’s already had with three videos, over 24 hours of watch content, and his videos are like 15 minutes or less. And the magic number is at least 10 minutes, but I wouldn’t go much further past 15 minutes because of people’s attention spans. But that is crazy. Over 1 billion hours of content are watched on YouTube every single day. Every single day. Crazy. In April of 2018, YouTube’s CEO said the platform has over 1.5 billion logged-in monthly users who spend over an hour a day watching YouTube videos. That is nuts.
So let’s talk about this strategy, which is where I’m going to talk about the two – there’s actually seven C’s that they talk about in this book – but we’re going to focus on the first two because I think that is what holds everybody back. And I’m gonna even talk to my own experience of why it’s taken me a while to figure out The House of Sugar Creek, and part of it is number one, number one is courage. And then the number two is clarity. The other five are channel, content, community cash and consistency, which I’ll talk about in the future in a future episode, but I really wanted to focus in on the first two because, like my Pillars, you got to start with your foundation and before you can even start a YouTube channel, you got to have the courage to do that. But you also have to find the clarity, which comes into the blue people with that I always talk about finding your ideal customer avatar, finding out who your blue person is. So Zig Ziglar said, “You don’t have to be great to start, but you have to start to be great.” So if you’re gonna start some video content, if you’re gonna start on YouTube, you just have to start with what you’ve got, and you will grow. I mean, like, even through four videos, or almost four videos, the fourth one will come out this week for my husband’s channel, he’s already gained some confidence in his YouTubing. And, like, even how I’m coaching him has given him some confidence and giving him some direction for his videos. But you got to start because you can’t be great if you don’t start.
So let’s talk about Courage first. What holds people back from video content is fear. And let me tell you, that’s a real thing. It is something that I have experienced myself but also through recently starting to work with an affirmation coach, and a mindset coach, like, I am literally ready to just go. Like, it’s amazing how much one session has already helped me so much. But what holds people back from video content is legitimately fear, fear of being judged fear of getting hate comments and negativity, and fear of putting an effort into something and not getting any return. So we just have to start. We have to get over those fears. But we have to acknowledge fear because it is extremely valid, but not starting is worse than failing. Because you never – if you don’t start, you’ll never know. “Courage is not the absence of fear. It’s the willingness to act despite fear,” I don’t know who said that, but it’s an amazing quote. So even if you sound awkward, even if people post negative comments, even if there’s a lot to learn, even if it feels daunting, make up your mind to push through all of that fear and put on your coat of armor and start. Like Nike said, it just got to do it. Just do it.
So we have to start with why. Why are we wanting to create video content? Why do we want to be on YouTube? Simon Sinek, with his book Start with Why: How Great Leaders Inspire Everyone to Take Action, he says this, “People don’t buy what you do, they buy why you do it.” And I’ve said this quote in a past episode, and it is so true. They don’t just buy what you do. They buy why you do it. So starting with your why, as I talk about in this podcast over and over and over, is going to help you create the foundation for your YouTube channel. So create that strong reason for being on YouTube for having video content. Who do you want to inspire? Who do you want to encourage? Who do you want to educate? Who do you want to help with your products and/or your services? Who do you want to entertain? These people have to be front and center for this even work. So the guys in this book say, “You’ve got to find a motive that is bigger than all the challenges it’ll take to create your channel. You’ve got to get past the fear. Remember your why so you can punch fear in the face,” they say. So what are your motivations for even being on YouTube? For creating video content, what do you hope to achieve? What is your vision?
So I wrote down what my answers are to these questions. So for The House of Sugar Creek, first question, what is your motivation for getting on YouTube? I want to share the day in and day out of what it’s like behind the scenes of Sugar Creek, of being a business owner, of being a rental business owner, of being a studio rental owner, of being a designer and a stylist. I also want to share what my life is like, plus, Boss Girl Creative things.
Number two question to ask yourself, and here’s how I answered: What do you hope to achieve through online video? I want to achieve another stream of income and influence. I want to motivate people through my hustle and drive.
And then the third question you ask yourself and here’s my answer. What is your vision for your channel? A place where people check in with what’s going on at The House of Sugar Creek, a love like Chip and JoJo, speaking engagements, books, product lines, designing a-list celebrity events. That’s my vision for The House of Sugar Creek.
So here is some myths that they debunk with courage. Myth number one, YouTube is too crowded. When they wrote this book, three to 5 billion new people will be coming online in the next few years. That’s actually from Peter Diamandis for the Huffington Post. YouTube isn’t too crowded, there are going to be billions of more people, especially as generations grow up with video content that are going to be exploring video content, they’re going to be exploring YouTube. So YouTube isn’t too crowded. There’s room for you.
Myth number two, I don’t have enough money. Honestly, you can shoot, edit, and produce and publish video content with your smartphone as long as you have an internet connection. So there is no excuse for that. No excuse. You don’t have to have money. You just got to have a phone.
Myth number three, I must be super talented. You know what, at the end of the day, what matters most about YouTube is that you’re creating value and being authentic about it. That’s what matters most. It’s not talent. It’s that you’re coming to the table with being authentic in what you’re creating and producing. And you’re providing value to your watchers.
Another myth is I don’t have enough time. These guys say, in only a few hours a week you can build a successful YouTube channel with consistent content. I would have to agree. My husband is constantly filming, they just have their video cameras on, and it doesn’t take me all that long to basically shorten down a week’s worth of video into an episode. It truly doesn’t take all that much time.
And Myth number five, somebody already took my idea. Okay, guys, let’s talk about McDonald’s and Burger King, Starbucks and Dunkin Donuts, if they can be competitors and still killing it, there’s plenty of room for you on YouTube. Like you can find success with a subject even if others are already covering it. They are perfect examples of that. So no more excuses.
All right. Finally, let’s talk about clarity. If you don’t know where you’re going, if you have no end in mind, you’ll wind up somewhere you may not even want to be. That’s the power of having clarity. So what is your goal for your video content? Why do you want to be on YouTube? My why for The House of Sugar Creek is brand recognition, influence. I want to drive people to my various businesses. And I want to build a love like Chip and Jojo. I want to build a Chip and Jojo audience. That’s what I want for The House of Sugar Creek.
But for you to figure out what your clarity is for your video content, go back to these three P’s passion, proficiency, and profit. In Michael Hyatt’s book, Living Forward, he talks about passion to discover what you’re passionate about. Ask yourself, what would you do for free? That is a great start. Because YouTube is a marathon, it is not a sprint. Just like building a business isn’t a sprint; building a business is a marathon. It is hard work. If anybody is out there proclaiming that YouTube or building a business is easy, please go the other way. Like, legitimately go the other way. None of this is easy. If it would be easy, everyone would be doing it, right?
But for you to be successful on YouTube, you’ve got to have a deep love for your channel. Otherwise, you will struggle to sustain your motivation through its ups and its downs of building your influence online, which is true. If you don’t have passion, how are you ever going to get up out of bed and want to be on camera? You also have to be proficient. And there’s got to be a market for it. End of the day, if there’s not a market for it, it’s just going to be a hobby. So you’ve got to be professional, you’ve got to have passion, and there’s got to be a market for it. So what is your end goal with having video content, with starting a YouTube channel? You got to be clear on this. Your focus has to be clear. So for House of Sugar Creek, it’s brand awareness and influence. Getting clear on that is crucial, which is why I’m talking about courage and clarity today. And also, we got to figure out who our people are. Who are we creating this content for? That’s part of clarity. Who is your target audience? Who is your content intended for? This is the person you’re going to sit in front of your camera and record for how old are they? What are their hobbies? What are their interests? Where do they come from?
Success on YouTube, according to the guys, comes from a narrow focus. Having a more niched target audience and the beginning of your channel will allow you to grow faster. So I want you to think about who is your person? Who’s your blue person? Are they male? Are they female? Are they both? How old? Are they? The guys recommend coming up with an age range about five years from your own age. What is their job? What is their profession? What are they passionate about? What are their top three websites that they visit one of their top three social accounts they follow? What are their top three influencers they might follow? What is their social circumstance? Are they married? Are they single? Do they have kids? What’s their family? Like? What’s their yearly income range? And how do they spend discretionary income? What books what magazines what products what hobbies? Get to know who your ideal customer is, your blue person? And then figure out what you’re going to offer them? How often are your videos going to come out? And are you going to offer entertainment, education, inspiration, information or motivation or a combination of those things? So if a complete stranger says, “Hey, what’s your YouTube channel about?” What would your elevator pitch be? You got to create a succinct elevator pitch on what your channel is all about. Tell them what they can expect, who the channel is for, why they should be interested, how it will add value to their life, and why it matters. So for me and The House of Sugar Creek, I am crystal clear on this. I want to be able to be free to create anything and everything for an event or a home. I want to wake up without an alarm. I want to share my passions through my businesses and make a living doing it. Now, now that I know what my vision is, I’m crystal clear on that. Now I backed my way into that to get there. I’ve said this before having clarity is power. Having a clear understanding of your end goal will help you reverse engineer the steps to get there. So know your end goal. Define your audience, set your focus, and punch fear in the face. You just got to start.
Thank you so much for listening to an episode of Boss Girl Creative podcast. I so appreciate it. If you found value in this, please go share it with your business bestie that would be amazing. Thank you to today’s show sponsor, which is my Inner Circle community. If you want in and I know you do, pop over to Boss Girl creative.com/InnerCircle to get yourself in there ASAP. And I will be back next week with another episode of the Boss Girl Creative podcast. Until then, I hope you have a great rest of your week.