Episode #265: Using Distractions as Fuel
TAYLOR BRADFORD: You are listening to episode number 265 of the Boss Girl Creative podcast. Today I’m talking about using distractions as your fuel. On to the episode.
Today’s episode is brought to you by Better Help. So let’s just have some real talk. COVID-19. Yep, it’s been around for a while. And I know that we’re slowly starting to come out of the fog and trying to figure out what our new normal is, or should we even call it a new normal. And I know there’s still a lot of unknowns. But at the end of the day, our mental health and how we take care of ourselves is how we’re going to be able to move forward and figure out what our new normal is. So if you’re feeling stuck, or you’re feeling like you’re needing help trying to figure out how to take care of yourself, I’m going to encourage you To try Better Help, so what is Better Help, it’s a resource that will assess your needs and match you with your own licensed professional therapist. And you can start communicating with that person in under 24 hours. But let’s be clear, it’s not a crisis line. It’s not self-help. This is professional counseling done securely online. And there’s a broad range of expertise within better helps counselor network, which may not be locally available in many areas. But this service is available to everyone online. It’s available for clients worldwide. You can log into your account anytime and send a message to your counselor. You’re going to receive timely and thoughtful responses, plus you can schedule weekly video or phone sessions so that you don’t have to actually go anywhere you can do this all from the comfort of wherever Your computer or phone is located. Better Help is committed to facilitating great therapeutic matches. So they make it easy and free to change counselors if needed. And it’s more affordable than traditional offline counseling, and financial aid is available. Better Help wants you to start living a happier life today. And we all should be living happy lives even in an amongst the unknowns visit TryBetterHelp.com. That’s T-R-Y-B-E-T-T-E-R-H-E-L-P.com/bossgirl to receive 10% off your first month of service. That’s TryBetterHelp.com/bossgirl, and there is no shame in asking and seeking help. I’ve done it. I will continue to do it, and it’s literally to just help me. And that’s what we all need right now is to help ourselves. So if you’re feeling like you need some support and help, please reach out to trybetterhelp.com/bossgirl.
Hey, welcome to Episode 265 of the Boss Girl Creative podcast. I’m your host, Taylor Bradford. Thank you for pressing play on this episode and coming on this journey with me. This journey of me growing my own businesses and teaching through what I’m learning and what I’m seeing and we’re all in this together. And that is why I show up each and every week is to help open some doors and windows for you and creating that life you’ve always wanted or that life that you can just feel and see and you know, it’s in your grasp. And that’s why I show up and do this and yay, it’s officially five years. That was last week’s episode, and we’re onwards to even more great things, which is where today’s episode is kind of spurning from is using distractions as your fuel. And as I’ve been scrolling my Instagrams trying to, I say Instagrams, plural. I just started two new Instagrams within the last week. It’s crazy over here. But you know what, that’s just how I roll. And I don’t ever want you to feel like oh my gosh, I don’t know how she does it all. I get that all the time. And I just want to keep things in perspective for you. I don’t ever want you to measure yourself against me, and you shouldn’t ever be measuring yourself up against anyone else. This is your journey. This is your race. This is your time to do it the way you want to be doing it. And so I do get the questions all the time or the statements all the time where people say I just don’t know how you do it and it’s because I want to. That has a lot to do with it, but I also crave this life, I crave wanting to do all these things, and I get very bored very easily, which is why I’m constantly doing all the things. And I do use distractions as my fuel. And I think just in my nature, it’s something that I have to be doing. And does it work for everyone? No. Do I ascribe to, or do I teach people to constantly shift their focus across lots of different things? And basically, no, I don’t say that. I feel like that’s throwing spaghetti noodles at the wall and hoping something sticks. I see that a lot in business. I’ve actually seen that in some of my coaches that I’ve had in the past, and it’s mind-boggling because it truly is throwing spaghetti noodles at the wall, and there is no focus there is these random pivots. It’s and hoping it works, but there’s a lack of understanding and why you’re even pivoting. And yes, I know within Corona, there have been pivots made. I’ve made some pivots. But it’s not because I’m throwing spaghetti noodles at the wall and hoping something will stick there are very intentional and methodical about how I’ve made pivots.
And so, my lack of focus is my actual focus. I need to be doing 100 million things, and I’m okay if some of them don’t work. I’m okay with failure because I know that I have to be doing all of these things. And my biggest thing holding me back is just trying to realm or wrangle that focus so that I’m productive. That’s when my lack of focus works against me, but my lack of focus because I’m doing all of these things and all of these different businesses isn’t truly a lack of focus. It is me trying to find that secret sauce so that I can unlock that next level. And so it’s very methodical like I keep saying I said this last week. It’s very methodical about how I’m approaching my businesses. Wild from the outside, it might look like I’m unfocused, but on the inside, I truly am focused. I need to be doing multiple things because it keeps me creative; it keeps me fresh. If I were just to focus on one solid thing, I would be bored out of my mind. I have been entrepreneurial in spirit for a really long time, and I have been a lover of a lot of different things. And it just has grown as I’ve developed my business chops and have grown my business chops. So, basically, what I’m saying is even if you feel unfocused, being consistent and being patient are going to help keep that focus in focus or that unfocused, back to focus. And it’s okay to want to try out things. But again, there has to be a method to your madness. You can’t just do one thing like, I realized that out of need or necessity that sometimes we have to shift and we have to pivot. And sometimes there is not a lot of time to think things through. But I feel like even in those times, you still aren’t willy-nilly about what you’ve got to do. You know you got to make some money. So how are you going to make some money because, at the end of the day, that’s what this boils down to, is being able to survive and put food on your table and pay your light bill and pay your mortgage or your rent, whatever it might be? You’ve got to get crafty, and sometimes that takes just a little bit more thoughtfulness to the willy-nilly. And so I’m here to tell you your lack of focus is your focus. If that is the way you’re made, if that’s your DNA, distractions, use them to your advantage, use them to fuel how you do things. Another one I was watching with Gary Vee, he was like, “You know what? Distractions they happen all the time. Like, I might be focused,” he talks about getting back into the sport trading cards, and he said, “I spent the last 72 to 96 hours, just focused on that, getting myself reacquainted with that, and next week, it might be my wine business or next week, it might be this other thing and next week, it might be this other thing.”
But all of those things are pulling at me, and I have to shift focus into those things, I have to give those things time. And I think that is where I struggle the most is my management of bringing focus to the different things that I’m doing, which is a constant work for me a constant work in management of my time and making sure that the bare minimum for that one business is still happening or hiring the help so that I can make the bare minimum happen while my focus has shifted over here for this thing, because this thing is brand new, and it’s got to get off the ground. And all that to say is if I didn’t have those things if I didn’t have those pivots, if I didn’t have this shift in focus to those things, again, I would be bored. And while through this podcast, I give the nitty-gritty on how to do things because I think that’s important. I also give general advice based on what I’m learning and what’s working for me, but on a one-to-one level or an Inner Circle level where you have the opportunity to access me and to have my brain, take a peek at what it is that you’re doing that is where I get this straight on specific advice. And my teachings are nitty-gritty when I bring something to the table that is very specific, like how to use Google Search Console or how to use Google Analytics, or how to use an SEO keyword tool. Right now, I’m really digging Ubersuggest. I know that Keyword Planner with Google is free, and Neil Patel has some free stuff with his Ubersuggest, but I also know there’s a paid feature of Ubersuggest, and I’m really digging Ubersuggest right now. It’s user friendly and a whole lot easier to get into then Google Keyword Planner, but that’s the nitty-gritty of my teachings. In order for me to help you grow your businesses beyond the nitty-gritty, I have to bring to the table this general stuff. I don’t like fluff. I don’t like teaching fluff. I don’t like learning fluff. But to an extent, the general stuff as it pertains to my own business journey will help you in your own business journey. And that’s just the point of all of that.
So moving on, here’s where it all comes down to brass tacks. This is the nitty-gritty. We all have the same 24 hours in our day. There’s not a single one of us that has more, and there’s not a single one of us that has less and with consistency and patience to virtues that I talked about a lot, especially in the 8+1 pillars, which is going to be an E-book soon. By the way, the 8+1 pillars, you have to be consistent, and you have to have patience. None of this works without those two things. We all have the same 24 hours. And think about this. Beyonce. I know you’ve probably heard this, or if you haven’t, I’m just gonna repeat it. So if it’s new, great if it’s not, still pay attention. Beyonce rehearsed for eight months for a two-hour performance. And there was a reason her body was out of shape after having a pregnancy that didn’t go so well on her body, and she had to get back into shape in order to be able to have the stamina to perform for two hours. But she rehearsed for eight straight months for a two-hour performance. If you think about sports, they’re constantly practicing. Then they have a competition, and they’re right back to practicing and right back to learning. Working through their mistakes. There’s lots of practice involved. That’s consistency. That’s patience. You cannot allow distractions to derail you. Allow distractions to be the fuel that keeps you pushing forward. There’s so much noise out there right now, and it’s literally making me want to feel like I’m being choked out and so much noise. And how do you just use that? Use it to motivate you. Use it to fuel your consistency. Use it to practice patience. If it were easy, we’d all be doing it, right? But it’s not.
So, where do you start? You’ve got to choose to dedicate time if it’s one hour a day to focus on your business. I want you to focus that one hour a day. If it’s two hours a day, if it’s three hours a day, whatever it is, it’s got to be the same amount of time every day. To allow you to move forward, to help you move forward, to grow your business to grow whatever it is that you’re wanting to grow, consistency, and patience. Those are your keys. My DNA is made up of a constant fuel of hustle. I cannot sit still; it doesn’t resonate with me. If I’m sitting still, it’s because I’m reading, or I’m exploring, or I’m researching. That is when I’m still. My DNA is fueled by so many distractions, which is why people from the outside might feel like I’m unfocused. Because I’m doing all of the things at what point is all the things too many things? Well, I don’t know. I don’t know that I have an answer for that. I don’t think what I’m doing is too many things. I am fueled by passion. I’m fueled, that one of these things is going to break loose. And I’m just going to keep working on all those things until that happens. That’s being consistent. That’s showing patience. Does everything work out? No, which is why I’m okay that if I fail at something, I’ll just pick myself back up and keep going forward. That’s also tenacity. My lack of focus is my actual focus. And it can be yours too if you are creative, if you’re entrepreneurial. Your lack of focus is your focus. It’s okay to want to do lots of things; it’s just how you do them. Being consistent and having patience.
Use your distractions as your fuel. Pick one hour every day to work on your business or two hours. If you have a day job, still figure out time that you can set aside every single day to work on your business. You will propel yourself that much more forward by being consistent in showing up to work in your business. There are no excuses. If I can get myself to this point where I’m continuing to launch Instagram accounts, you can too. You just have to want it. You just have to have the patience and trust in yourself that you are doing exactly what you need to be doing. You are exactly where you need to be right now. If you want to be somewhere different, it’s time to change. It’s time to rededicate yourself. It’s time to choose that one hour or two hours so that you can work on the things you need to be doing to change that direction. But right now, you’re exactly where you’re supposed to be. But if you want to be somewhere different, figure it out and make a plan. That’s what you got to do. It’s time to just do it. Take the action you need to be taking, remove fear out of your life. Fear is what will hold you back and practice being consistent—and having patience. The time for you is right now. What are you going to do about it?
Thank you so much for listening to today’s episode. Again, shout out to this week’s show sponsor, Better Help. TryBetterHelp.com. That’s T-R-Y-B-E-T-T-E-R-H-E-L-P.com/bossgirl, again to receive 10% off your first month of service. There’s no shame. It’s super important that you take care of yourself. And if you need the help, and you need the resources, I’m going to encourage you to TryBetterHelp.com/bossgirl. Again, T-R-Y-B-E-T-T-E-R-H-E-L-P.com/bossgirl. I will be back next week with another episode of the Boss Girl Creative podcast. Until then, I hope you have a great rest of your week.