Episode #262: Unconventional Business Unicorns
TAYLOR BRADFORD: You’re listening to episode number 262 of the Boss Girl Creative podcast. Today I’m talking about what it means to be an unconventional business unicorn. On to the episode.
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Hey, welcome to episode number 262 of the Boss Girl Creative Podcast. I am your host, Taylor Bradford. I’m excited that you’re here. I’m excited that you’re here every single week and even When you’re playing catch up and binge listening to an episode back to back to back, I’m excited that you press play on the episodes. It really means a lot to me we are coming up on oh my gosh, we’re like two or three weeks away, I have to look at my calendar of five years of five year anniversary of this show. That is crazy. And if you’ve been a listener for some time, then you know this if you haven’t been a listener for some time, then you may not know this, but if you’re listening through the apple podcast platform, they only hold my last 100 episodes. So this is Episode 262 which means you can get through episode about 163 ish and through the apple podcast platform but if you want to go even further into my archives, you can go to bossgirlcreative.com/episode-guide. I have them all categorized based on the types of episodes they are whether or not they’re related to business or blogging or self-care, marketing etcetera and it makes it easier to kind of go after what you really want to be learning about or listening if you don’t necessarily want to binge through them all. And I totally understand that we have limited time in our day. But in case you do want to binge listen to them all, all 262 of them, you can do that through bossgirlcreative.com website. And we’ve been adding transcripts to the show. So if you find skimming through the episodes more convenient for you, that is available. I think we’re back to about Episode 211 with the transcripts, and we’re going to slowly work our way backwards, but do know that there is a transcript for each show moving forward, if you feel the need to use that so you can go to that episode’s show notes through the website and access the transcripts.
So today, I’m going to talk about unconventional Business unicorns and why I’m aligning myself to that and why I feel like that really describes me. And it really describes who I feel like I want to be talking to who I am talking to through this podcast. And through all the things that I do through Boss Girl Creative. It’s been an aha for me. Oh my gosh, in the last, I don’t know, I guess since the beginning of this year, and I’ve been on this clarity road since the end of 2018. Trying to discover what I want Boss Girl Creative to be and how I want to be as a business owner and how I actually am running my businesses, and why I feel like I am way more unconventional than the traditional people teaching about business. And I don’t think there’s any wrong or right way to teach you how to run a business. I just don’t like to be shoved into a box and told it has to be done this way. Which is why I feel like I’m really unconventional In the sense of running my businesses, I’m very thoughtful and very methodical about how I want things to be. And I’m still basically a one woman show I do have a virtual assistant that helps me out with Boss Girl Creative and with some of the Sugar Creek stuff. And in the future, I do want to hire a warehouse coordinator for Sugar Creek, and also a kind of just a Jill of all trades, that can take some other things off my plate related to Sugar Creek, and I’m, I’m, I’m close to be there to be able to feel comfortable bringing on somebody for the warehouse. I think it’s going to be maybe another year before I feel comfortable taking that next step to bring on another Jill of all trades into my businesses to kind of help me out in the day to day operational stuff. But it’s I can see it and it’s there. And we’re growing even though we had this kind of You know, blipping the road with the COVID, I can see that that’s the forward momentum. And that is where I want to be. So that is what I’ve got my eyes set on. But I really wanted to because I really stepped into this unconventional business unicorn stuff over the last probably month, maybe 60 days. And I want to explain what that means and why it means so much to me, and why I now feel that is who I am targeting and who is listening to my show. Because I do things differently than a lot of people. I don’t have launches, I’ve tried that they fail. I don’t, I just don’t run business the same as everybody else. Now, there are some basics that are the same. I mean, I do my social media similarly to how other people do their social media. But where I differ is I’m not following a strategy that somebody else is teaching, I’ve tried that. I’ve, you guys know, I’m always buying courses and trying to learn to stay on top of all the things so that I’m equipped with the tools and resources to help better your own business. But I’m also still constantly learning. I mean, the adage of you don’t know what you don’t know. So I’m like, actively always trying to learn. And I think it’s important, so that I can keep creating content for Boss Girl Creative, but also, as a business owner, actually a multiple business owner, I need to make sure that I’m on the top of my own game so that as I’m running my own businesses, they’re fruitful, they’re making me money. I mean, we’re not doing this. to not make money. That would be a hobby. And while hobbies are great, that would be book reading. For me. hobbies are great, they don’t pay the bills. And at the end of the day, if we’re going to put food on our table and keep our lights on, we got to figure out how to make money. And this whole unconventional business unicorn mindset is has basically just given me life, to know that it’s okay to be this way it’s okay to have these feelings and these thoughts. And so I started down the road of researching who else in this world is thinking about unconventional business ideas, unconventional business, trainings, things that you can do or might be doing that are more unconventional in business and lean way against traditional business concepts. And there are people out there talking about it, and I actually found a gentleman named Chris guillebeau. And his whole business is related to being a nonconformist and all that sounds like a super snotty nose up in the air kind of a word. Really, that’s what unconventional is is not conforming to traditional Ways to run your business. And so that’s what I want to kind of explore and talk about. And he has a great list that I’m kind of going to go through. And I’ll link to his article in the show notes if you want to go check it out for yourself. But what does unconventional actually mean? And for me, it means that a I don’t like to get shoved into a box and told it has to be done this way, because I don’t think it has to be done this way. I think there are other ways that we can go about building our businesses that make us feel like we’re doing the right thing and not feel smarmy in the way that we’re making decisions or asking for money and you know, anything that’s related to that. It means that I like to march to the own beat of my drum. It means I don’t necessarily again like to be square peg square hole like I am square peg, round hole and I don’t always fit into these boxes because it makes me uncomfortable. I was recently chatting with a client and she is interested in going into the realm of video and webinars and all of that. And she mentioned you know that I’ve been on this podcast for a really long time and it just sounds like it’s a no brainer and how did you get to this point? And to be honest, I don’t like to do video although I I should say live video I don’t like to do why video there’s there’s too many unknowns for me and I’m I’m a I’m a firstborn. I’m an INFJ which means I’m an introvert. And it also my I’m an anagram one that wings nine.
If you know anything about personalities that will give you a lot about me in just a small bit of time. I don’t like to do live video because I don’t like it when I can’t control the outcome. I can’t control who’s watching it. I can’t there’s a lot of unknowns for me, and it makes me super uncomfortable. And so I just don’t do them. I’ve tried them, they made me sweat and, and have a lot of anxiety and I, I’m not cool with that, will I do them in the future? I don’t know, it’s gonna depend on where this YouTube channel goes. And all that to say is I’m building a YouTube channel, I actually the day I’m recording this, I’m sitting down with a production team to discuss like the beginnings. And I’ve already agreed on pricing, they’re going to do our producing, they’re going to help show us where our cameras and our gear needs to be set up and how it needs to be set up. And they’re going to be on call to come out and video when I need them to. And you guys know me I’ve been doing this show for almost five years. From the very beginning, I knew I was not going to edit my own show. I could teach myself that I’m very technically savvy. I’ve taught myself how to build code and build my websites through code and CSS. I’m self taught in a lot of ways. But I was like, I am not doing the audio to my show, which is why I have a podcast editor. And he’s amazing, Zach, if you need him, email me, and I’ll connect you because that’s just important to me. I want consistent audio consistent sound. And I do the best to record in the exact same scenario each and every week, so that he basically has a formula, he’s plugging into my audio. And when things need to get changed, we have that conversation and yada yada, yada. But that was very important to me to make that investment right out of the gate to know that was something I didn’t want to have to worry about. Thus, the YouTube channel and I’m really excited to be able to talk about this in the future once I have enough material to actually talk about starting a YouTube channel. But I knew and I’ve been percolating on a YouTube channel idea for over a year and it’s just Just not felt right until recently. And I like trying to come up with a name and figuring out, like, how are we going to come up with a content plan and you know, all of those things. And so I reached out to a friend who does cinematography and I’m like, Listen, what would you charge me to create a welcome video for the channel? I want it to be MTV Cribs style. Welcome to Sugar Creek. And yes, this is all going to be based on Sugar Creek, but it’s more than just Sugar Creek. So the YouTube channel is going to be called the house of Sugar Creek. And it’s everything that’s encompassing of Sugar Creek, it’s me, it’s my life. It’s my husband. It’s what we’re doing for Sugar Creek, but like, you know, Boss, Girl Creative is going to get rolled into their building our home is going to get rolled into there. That is the house of Sugar Creek. It’s more than just renting furniture or hiring me to be an event designer. It’s all encompassing, and so I’m excited to be able to podcast about this in the future once I have enough material to talk about the journey of starting a YouTube channel, but hiring a production team, and hiring a crew, to help me is exactly what I knew I needed to do because I can’t do this on my own, like, like I don’t even want to understand the brain space that I would have to find to teach myself how to edit video, how to splice clips together how to create a storyboard, like I I’m just going to invest in that and allow somebody else to do the production and the editing because I I don’t have the capacity like I am literally at full capacity right now. And I do still struggle. There are balls that I’m constantly dropping, you may not see that. I feel it day in and day out. But this is just one thing I knew I was going to have to invest in. And so that’s what we’re doing and actually today we have a console to kind of start walking The lineup I’ve already agreed on pricing that works. Let’s go. Let’s figure out what next steps are. And that’s what we’re discussing today. So I’m actually I’m stoked about this. But again, these are episodes that are edited. These are episodes that there’s a lot of video that will be produced and put together to create a weekly episode, a weekly show. And while there may be some people that come out of the woodwork that don’t like it, I have finally come to terms with that, but it’s still not live. And I’m still not attracting people. That might be crazy. They will because it’s produced content. They’re going to come. I just know it. And I’ve been doing this long enough to finally have a strong armor because again, I’m an INFJ. I’m an introvert I don’t like controversy. I’m a one who wings nine which means I don’t like to start things with people. Now. I have no problem as a one enneagram one stay For myself and feeling like, if I feel short changed, you’re gonna know about it. If I feel like I’ve made an investment in you, and you failed, you’re going to know about it. Now I’m going to be kind, I’m going to tell you that I feel a certain way about how that went. But I’m going to tell you about it. Because Also, I want you to learn to not do that again. So if I have to become the student who turns into the teacher, to say, Hey, that was not that was not a good experience. And I actually recently had something like that happen, where I paid money to invest in somebody to have a session and it didn’t go, like I expected it to go. Y’all I filled out a questionnaire took me an over an hour to fill out the questionnaire. And as a coach, if I’m asking you to fill out a questionnaire, you better bet. I’m going to read it and be prepared before I ever have a conversation with you. I’m going to pour into your way sight I’m going to pour into your social media to see what you’ve been doing. So I have a comprehension of who I’m talking to and what your business is about. And that didn’t happen and I was really disappointed my expectations weren’t met. And so I emailed and had that conversation. So all that to say you this YouTube is controlled, but I do know that there are going to be people that come out of the woodwork because that’s just life. People like to use their keyboards and internet ninja status, because maybe something is being shortchanged in their own life or they are feeling a lack of something and so they’re going to take it out on you. It’s nothing personal and I can recall creating YouTube videos in the past and feeling terrified. So I would turn comments off and I would not allow anybody to do a thumbs up or a thumbs down. And that limits you as a YouTuber that truly limits you as a YouTuber, because the are actions within the YouTube platform that tell YouTube that people like your content or don’t like your content. And obviously, you want the thumbs up and you want people interacting with comments. But you, you, and you do have control of taking those things away. But those are signifiers to YouTube that they need to promote your channel, or promote your latest video. And so you just got to put on that armor. I know that was such a tangent and I haven’t even really dived into what today’s episode is all about. But I do want you to know, it is okay to be unconventional, it’s okay to do things the way you want to be doing them. You don’t have to conform. You don’t have to do something a specific way just because somebody said you got to do it that way. Even me if you hear me say something on this show. You still get to be the decider. You still get to be the decision maker on whether or not you choose to do it or not do it. I’m trying to give you as many tools and resources as I Can so that you can be successful, but they’re not going to work for everybody. I am my own experience and that is what I’m teaching through. And I do feel like I have a leg up. Because I am running multiple businesses. I run an online business, I run a, I’m about to run a storefront based business. I run a service based business, I run a product-based business. I’m a landlord, I have commercial real estate, like, I have a lot of experiences. And I’m 39 years old, a lot of life experience a lot of business experience, a lot of ups, a lot of downs I can speak to at all. And so I feel like I’m giving you as this fellow unconventional business unicorn as much tools and resources as I can so that you can be successful. So, again, let’s go back to what does the whole concept of being an unconventional business unicorn, again, I marched to the beat of my own drum. I don’t care for business. in the traditional sense of what business is, I’m not a bandwagon adopter. And I’m not a rule follower, all related to business. I am most assuredly a rule follower. That’s why I’m an Instagram one like I am a, this is black and white people. You’re either speeding or you’re not so but in business, I’m not a rule follower. And in design, I’m not a rule follower. Like I try to stretch my limits and color outside the lines all of the time, because I feel like that’s what makes me unique, and what makes my clients events unique. So what matters to me is I don’t want to feel like I’m working in my businesses. I don’t want to feel and I know when I was a trainer, I felt that I felt like oh, my gosh, I got to go to work today. I don’t feel that way. When I’m in my own businesses. I feel that way. In my day job though, I feel like oh my gosh, I have to make time for that. And I’ve got to switch that mindset because the day job still is paying the bills. And it’s really important that it continues to pay the bills until I have this lightbulb switch and all these other businesses make up for that. I want to make relationships and build them the center and core value around my business and it is one of my values, experiences and relationships are very important to me in business. And even with the event rental side. I have had a disconnect to my own clients because I don’t meet them. And that is really lacking for me. 95% of my clients come through me through my wishlist feature on my website or through my contact form. We are exchanging emails. That is it When I show up on their event day, I’ve never met them. I only know their name, I have no clue who they are, unless there’s some signifier that they are the bride or they are the mother of the bride. And it is such a disconnect for me that I’m literally just this person showing up for their rentals. I want to change that and thus, why it was important to me to build my warehouse a very specific way. why it was important to me to have my pallet racking look a certain way be a certain color, the flow and feel of my warehouse and my office and the petite studio space was very intentional, because I want you to experience what Sugar Creek is all about. And the fact that I want to form that relationship with you, which has been lacking for five and a half years and we are almost close to being able to have consoles again, our HPC system is being installed this week in the warehouse, which is amazing. And I believe I have my first console coming in, in two weeks, which I’m so pumped for because I get to finally start building those relationships. That means so much to me as a person and as a core value of my business. So let’s talk about some unconventional business ideas that Chris Guillebeau mentions in his website. But before I do that, I want to mention this quote from Mike Sasso originality is the best form of rebellion. And if that doesn’t describe being an unconventional unicorn business owner, I don’t know what does. Because that is so true. Being original is like you’re being rebellious because you’re doing things differently. And that’s what makes the most sense to me.
So idea number one, giving everything away for free. And, y’all, that’s what I do. I don’t like sales, I’m not good at it. It is something that I’m learning to get better at. But I also don’t like to be conventional in my sales process. I want to create that experience with you that you just want to have access to me either through Boss Girl Creative or through Sugar Creek and you just want you just want all the things that’s important to me to set up that environment for you. If you want to work with me, if you want to have more access to me, you absolutely can. It’s through Boss Girl creative.com Ford slash Inner Circle. You absolutely can. You have that opportunity to have more access to me and my eyeballs on your business me as your business mentor me as your fellow business unicorn. You have that opportunity, but you also have an opportunity to listen to all of this free content through the podcasts. There’s 162 free episodes, they’re always going to be free. All of it’s free. It’s why I do this. But if you want more access to me, that’s where you start paying. And those that do want more access to me know there’s value in having access to me because of all of these free resources. And you can ask me questions in the Facebook group. That’s Boss Girl Creative, comm forward slash community. If you’re not in there, you should get in there. But I’m more active with those that are investing in me because of what I have built and that is through the Inner Circle. Gary Vaynerchuk wholeheartedly believes in this free stuff wholeheartedly. And while there are things that I absolutely aligned myself with, with what he says there are things that are way out in left field. I’m like, Yeah, no, but he is also an unconventional business unicorn, and you all look what he’s built. So give it away, give it all away, and the people that find value in you will come and invest in you. And that’s important.
Idea number two, don’t use people, help them. And this kind of goes back to networking, old school networking and trading business cards and you know, how can you utilize that relationship to help you level up. And that’s the mindset that trips me up. I don’t want to use people, I want to form relationships with people. And in order for me to do that, I need to know how I can help you. What can I tell others? about you that is going to help your business? What are your goals? How can I help you get to your goals? That’s what I focus on in the inner circle each week is what’s important to you this week to accomplish and how can I help you get there, I’m going to hold you accountable. You’re going to tell me what those goals are. Then I’m going to follow up in a week and be like, hey, how did you do on those goals? accountability is a lot in business if you’re not asking somebody to help hold you accountable. You’re just going to be slower in getting there. And yes, it takes work. Businesses work, but you shouldn’t feel like you’re working. Because again, that’s not what it’s about. It’s about being happy. It’s about providing for your family. It’s about living the life you want to be living without boundaries. That’s unconventional business unicorn status.
Another idea that’s unconventional is there is no competition outside of yourself. Yes, I have competitors. We all have competitors. But you need to put your tunnel vision on focus on yourself. Because your self is your biggest competition. It’s what holds you back. It’s what pushes you forward and nobody else matters. There is no competition outside of yourself. You shouldn’t be focused on your competition at all. Not on their pricing, not on their specifics on on their logistics, none of that it’s okay to know and to educate yourself. I’m very educate on all of my competitors and kind of what they’re doing, but I’m not focused on what they’re doing so I can do it better. I’m focused on what I’m doing and what I can do better, and how I can better serve my clients. That’s important. idea.
Number four, avoid meetings. I absolutely do not like meetings. I do not think that people get anything accomplished in meetings. It is so much easier if I can just say I need you to do this thing. And you say, Yes, I can do that. And then you just do it. I feel like there’s a lot of wasted time and I don’t even want to use the word. So I’m not but a lot of oh my gosh, ego brushing, ego boosting in meetings. That’s the best way I can put it without using some not nice slang language. Avoid Them if you can, because they don’t just don’t get a lot accomplished. Now, there are reasons to have meetings. If you You’re trying to build on a concept. And there’s people involved, yes, have that meeting, but make it short and sweet and to the point and then move on and get busy.
Number five, losing the hard sell. I don’t like selling, I keep saying that I am trying to get better to figure out a way that makes sense for me and makes me feel comfortable. But you got to lose the guilt tactics and you got to lose the scarcity tactics, because that just creates negative relationships with people. You are making them feel bad about themselves. And so thus they’ve got to buy your thing. But now you have consciously or maybe unconsciously created this negative relationship with that person because you just made them feel bad about themselves to buy your thing. Yeah, no, let’s just cut all of that out. Selling that preys on fear, guilt or greed produces negative relationships. Let’s like let’s just not do any of that. Why does that even matter? I just got a sales email last night. And I’m reading through it. And I’m like, yeah, this sounds really valuable. This sounds like a lot of great tools and resources. I think I’m gonna make this investment. There’s a lot of cool things in here. And I went and I clicked and I got to the sales page. And y’all. It was for floral designers. This whole big thing was from floral designers. But this sales email I received was from a sales woman that I’m learning from. And nowhere in there was it mentioned that this was actively being marketed to floral designers. She took that part out and just said wedding pros, which is what caught my eye and I’m like, Oh, yeah, I want to learn all that stuff. And so then, after I feel filled duped, I went back to the email and literally poured into it to figure out what What did I miss? How did I miss it? This was about floral businesses. And right towards the bottom in the final bullet, there was just a glimmer of a word. Basically it said floral recipes in it. That was literally the only signifier that it was floral, that floral related. Why do I need to learn about floral recipes. I’m not a floral designer. But I skimmed over it. And it was literally just as blip on my radar. And I was looking for the meat. I was looking for the meat, and I was sold on the meat, but it was oh my gosh, it triggered me to feel duped. And so I emailed the girl back and I said Listen, I was all ready to buy this thing that you’re a part of, and I was excited, but it’s for floral designers. And while I do see some value in some of the other components that are added that aren’t related to floral design, diners, the vast majority of this product is specifically for floral designers. And I am just going to say, I’ve loved what I’ve learned from you so far. But this just puts a target on your back for me that you’re a little on the smarmy side. You were not honest in your marketing to say, Hey, this is really aimed at floral designers. You just emailed your entire list of wedding professionals and change some language to get me to go buy it, and then the bait and switch and I am not for that. I am. I haven’t heard back from her yet, but don’t do that. Don’t use those kind of tactics. That is a real turnoff. And now I’m going to tell people, basically, I’m going to wait on what she says and how she replies, but I’m going to not recommend her. If it doesn’t go the way I hope that she fixes it. So lose the hard sell. If you can talk about your products, if you can tell you about it, or tell someone about it, if you can answer their questions, then you’re selling, but you’re not hardcore selling, you’re not using scarcity tactics, you’re not building off of guilt. So that’s kind of how I sell is I can tell you all about working with me, and what that means. I can tell you all about what I offer. I can answer your questions. And if you want to work with me, you will if you don’t, no big deal.
All right, the next one in the list is giving people what they want. And that is broad. But when you’re thinking about what you’re offering, and when you’re thinking about what you’re selling, is there already a desperate need. But remember, the way you’re going to sell it, is you’re just going to talk about it, and you’re going to answer questions that people are asking, but you’re not going to use any Have the crazy car salesmen tactics to sell it. But if there’s already a desperate need, if you’re already providing high value for the thing, and you’re making good margins, high margins, then you’re giving people what they want without having to be smarmy about it. And that’s unconventional. And that’s exactly what we want to be doing. This next one, it was very interesting to me, don’t outsource, just stop doing it. And I agree, and I disagree. Because sometimes you’ve got to outsource things, if you want to grow, but to a certain extent, like I have been very thoughtful and mindful about who comes on my team and how they help me. But I’m also in the mindset of which I feel like I’m gonna have to change a little bit but I’m currently in the mindset of was just easier if I do it. But time is money and there’s only 24 hours in a day we share the same 24 hours and sometimes It’s just not enough, and you’re going to have to outsource. But at the end of the day, if you think to yourself, and I loved how he asked this, if you think you, if you think to yourself and you ask yourself, if I stopped doing x, will the world come to an end? And the answer is probably no, it won’t come to an end if you stop doing that thing. If you aren’t into building a seven figure business, he writes probably okay to stop doing that thing. But where I’m going to be a little bit more unconventional is we also have the same 24 hours in the day and while it, that thing might not stop the world, if you stopped doing it, it may prevent you from moving your own business forward. So I want you to just be mindful, like there are some things that I do every single day. I’m like, Man, that was low value actions, like how do I stop doing those? How do I just like are they even worth outsourcing? No, I just got to stop doing them. I think somewhere in this article, he mentions that Seth Godin doesn’t watch TV. And there was one other thing he didn’t do. And that basically gave him four to five additional hours of the day to do high value actions for his business. Whereas most of us either are watching TV or scrolling through our Instagram, that is literally mindless, unless you are actively trying with Instagram actively trying to build relationships with people, that’s a different story. But TV is mindless, and just cut that out so that you can work on your business or work in your business. But, again, don’t outsource. Just stop doing those low value things, especially if they don’t make sense for you to keep doing Why would you ask somebody else to keep doing them for you? So I think it’s really going to be like sitting in your business and figuring out what tasks are you doing? What can you get rid of What do you need to be outsourced? This next idea is very unconventional, turning down money, and regularly turning it down. And this comes with being in alignment with your why, with your What? And the business foundation of your core values and your mission. If those things all encompassing, do not align with the person trying to give you money, then you need to turn their money away. You definitely need to turn down money from different difficult people. And that’s going to be hard because money is money. But you’ve got to walk away from anyone who becomes difficult. Just give their money back. You do not have the energy to spend on somebody who is difficult. Absolutely not. I had a client that canceled on a Sunday and then rehired me on a Thursday and she was like, Is that too late? And her event was on that Saturday. I was like, yeah, nope, it’s not too late. I’m coming out. Like, I’m not going to delay working with somebody that has not value sign in a contract.
So let’s just get this over worth because I’m not waiting six months to work with you turned down the money, that doesn’t feel right. And yes, again, money is money. And that might be really hard. But you’ve got to turn it down if it doesn’t feel right. And he gives an example of years ago, he used to feel guilty for giving up thousands of dollars because he didn’t want to call people on the phone. Now he just doesn’t feel guilty about it. He knows that’s not something he wants to do. And y’all calling people gives me so much anxiety. I don’t do cold calling. I don’t even like getting my own clients on the phone. I’d rather sit down in person to have a very personal connection with them. I don’t like phone calls. I do know that there are aspects to the business where it makes sense, but cold calling people out Not not a fan of that. Not a fan of really not a fan of discovery calls either there’s got to be an intention, like I don’t want you to waste my time and I don’t need you to waste. I don’t want to waste your time and I don’t want you to waste my time. So I feel him turning down money because you got to get on the phone and try to capture it. One of my coaches was like, you’ve got it, you got to call them and I’m like, why? Like they either want to work with me or they don’t like even if they didn’t get my email. Oh, well, like, I know. I know that that’s probably super unconventional. I just don’t like phone calls. And truly, truly I’m going to say this truly, if somebody wants to work with you, they will follow back up. They will absolutely follow back up if they don’t hear from you. Or if you email them in Atlanta in their spam and they they really want to work with you. They will follow back up. I had an inquiry poppin this weekend. I was not able to get to it and She filled out my inquiry form a second time, because she’s eager to work with me now, we’ll see whether or not we’re a good fit based on what I sent her today on my minimum investments to work with me. It may not work out, but she actively sought me out. And when I didn’t reply over the weekend, she filled my inquiry form out again, to get back into my inbox. People that really want to work with you will seek you out. And that’s important. The next concept don’t listen to anyone listen to everyone that one naysayer ignore them. Unless it’s a lot of naysayers, but that one naysayer is not going to break your business. I promise. The other day I was on Apple podcast and I was looking at various shows and seeing who was so podcasting through Corona who wasn’t I have to get on mine to see if I had any updated ratings and reviews and somebody within the last probably three months I think is probably how long it’s been since I’ve checked. Rated my show a one. And in the very beginning, I would find that super reflective on me. And I have a really hard time processing why would somebody write my show a one.
And now that I have a stronger armor and a stronger feeling for who I am and how I run my business and who I’m attracting, that wasn’t as much of a slap to the face as it would have been four years ago, three years ago. And while I still because I’m a feeler, and I’m, I’m very sensitive, I feel a lot of things by hear the national anthem, I will start crying. If I watch somebody run in 90 yard touchdown, I will start crying because my feeling I feel so much more very attuned person, and it’s a little overwhelming at times. But seeing that yes, I was like, really, but I was Like, you know what my show is not for everybody. And I don’t know why they left a one star was it because they didn’t like my voice is it because I don’t know. But talking to a client and kind of verbally saying these things out loud and her response was, anybody that listens to your show is going to get something from it. And somebody that rates you a one or one star never was actually into your show to begin with. Didn’t want to learn from you. And y’all, I’m still learning through my own clients. So don’t listen to anyone listen to everyone. And then finally, always expand the pie and I didn’t really understand this until I started reading what he wrote about it and the gist is you don’t lose out when someone else gains and other people don’t lose out when you gain that is expanding the pie. If you are offering something super valuable to your clients, your competitors not going to lose out because they’re not attracting the same type of client. And vice versa. You’re not losing out when somebody books your competitor, you’ve got to expand the pie. And that made sense. So when I gained no one else loses, basically, this means no competition outside of yourself, give people what they want, and don’t play games. People who say welcome to the real world will also say that’s not how it works. that’s unrealistic. So you got to ask yourself, who is the judge of your success? And what does success look like for you? Because at the end of the day, that is all that really matters. You, my friend are an unconventional business unicorn. Welcome to the club.
Thank you so much for listening to today’s podcast episode. Thank you again to today’ show sponsor, Audible. Get a free 30-day trial visit audibletrial.com/bossgirl. I will be back next week with another episode of the Boss Girl Creative podcast. Until then, I hope you have a fantastic rest of your week.