Episode #245: Pillar Series – Define Your Core Values
TAYLOR BRADFORD: You’re listening to episode number 245 of the Boss Girl Creative podcast. Today I’m back with pillar number two in the 8+1 Pillar Series, and this is all about defining your core values. On to the episode.
Today’s episode is brought to you by the Inner Circle for Boss Girl Creative. If you’re not in the inner circle, what are you waiting for? For as little as $10 a month, you can access the inner circle, and this is what you get for your $10 a month: a monthly live Q&A session with me, and you’re able to give me your questions ahead of time so that if you can’t attend live, which I hope you can, but if you can’t, I totally understand. And so, I record the audio so that you have access to it when you can listen to it. You always also receive access to the Inner Circle group, and a peek behind the scenes into my businesses. Plus, a resource library that is growing. If you want into Level Two and I know that you do because this is where everybody wants to be at Level Two. $25 a month, you get in addition to everything in Level One, you also get a Boss Girl Creative mug and a handwritten thank you note. You also get access to monthly office hours through my Voxer channel, and you get a monthly co-working session, which is a two-hour session where you can work on your to-do lists at the same time. I’m working on my to-do lists, and the other Level Two members are working on their to-do list. It’s amazing. And you get access to the template library and soon to be added masterclasses. Yes. What are you waiting for the Inner Circle is waiting for you. Pop order to bossgirlcreative.com/innercircle to get in now, because you don’t want FOMO.
Hey, welcome to Episode 245. I am your host, Taylor Bradford. I’m excited that you’re here. I’m actually recording this in Iowa City, Iowa, at the moment. It’s crazy. Yes, that’s where I’m at. I have already done a lot of traveling this year, and right now, I’m in Iowa City, and I’m in the bathroom, which is why the podcast episode sounds a little bit different. But that’s what you do when you have a podcast. Sometimes you have to take your gear on the road with you and record in the bathroom in a hotel in downtown Iowa City.
But enough of that, we’re going to go ahead and dive into this week’s episode, which is Pillar Two, which is all about defining your core values. So last week, we talked about finding your why and understanding what that is, figuring that out. And now we’re going to build on that. And now, we’re going to focus on the core values of your business.
So, pillar number two is core values, defining them. So, what are core values? They are fundamental beliefs of a person or an organization. They dictate the behavior of your business and can help you understand the difference between right and wrong. Basically, it’s like a guide book for you, a guidepost. It is the heart of your actual business, your core values. It’s your driving force. So, your core values help you to define your brand. They are your blueprint of your expectations. So when you come into a situation where you know you’re kind of teetering on that line, what do your core values say? In relation to that thing, you’re teetering. They are an instant connection to your audience to your ideal customer, and they are your decision filter for all the things in your business. So these things are super important for you to define. Because it’s going to help you figure out whether that’s a yes, or whether that thing is a no.
So, some examples of core values just to kind of help you figure out what these could be for you. They’re basically adjectives, and then you kind of put a mission behind those adjectives. So here’s some examples: relationships, personal style, good design, hospitality, beauty, excellence, integrity, authenticity, passion. So those are some examples of core values. But you can find examples of core values from existing companies just by going and Googling the name of that company and then put core values. So I’ve found some that I’m going to go through just to give you an idea. And it’s not so that you could just copy these people’s core values, but it’s to give you an idea as to what and how they’re driving their business decisions, using their core values. This is how they hire people. This is how they make decisions. This is how, whether or not they make investments. Does it align with their core values? If yes, great, they move forward. If not, then they check themselves and are like, “Okay, this is not a good fit for our business.” So let’s, let’s look at some company’s core values. One of them is Gusto, which you guys if you’ve been a listener of my show for any length of time, you know that Gusto is one of my sponsors. So here are our Gusto’s core values: Ownership mentality. Don’t optimize for the short term. We are all builders. Go the extra mile. Do what’s right and be transparent. Those are guests those core values. Here are Headspace’s core values. So, I use Headspace. It’s a meditation app. You can get a free trial of it, or you can pay for a yearly subscription. It’s really kind of an amazing tool that I use in my morning routines. But here are their core values: Selfless drive. Courageous hearts. Curious minds. Here’s another company, HomeAway. These are their core values: Scientific mindset. Openness. One team. Participation mastery. So those are theirs. The Retail-Me-Not, that’s the coupon website that helps you find coupon codes, here are their core values: Value-driven. Innovative. Analytical. Transparent. Tenacious. Diverse and inclusive.
We’re gonna look at two more company’s core values to give you some more insight, but also to give you some ideas and then whatever brand you absolutely love, go out and search with their core values are. Teachable, which is a course platform where you can distribute courses or ebooks or whatever it is you trying to sell, these are their core values: Hit heavy, stay small. Ambition by the boatload. Open communication. Autonomy and attitude. Support and win. Teamwork makes the dream work. And then another one that I looked up was Wayfair’s core values, which I’ve actually had some interesting experiences with Wayfair lately. I’ve been a five-year member/shopper with Wayfair, and up until recently on a couch purchase, I have never had a problem with them. I’ve got some issues right now. So hopefully, their core values kick in, but here we go. Their core values are: We hustle and take big risks. Maybe that’s why I have this one problem. We refuse to settle. We work together. We think big. And I absolutely think that they do work together. The response to my issues has been very quick, and I appreciate that, so hopefully they will make this right. They’re trying to, but sometimes you know things happen. But so those are their core values. We hustle and take big risks. We refuse to settle. We work together. We think big.
Core values are the guiding principle of your business because they form a solid foundation of who you are, what you believe, and who you want to be going forward. But what I don’t want you to do is when you’re trying to figure out how to define your core values, is to not just go find a cookie-cutter list and copy. What I want you to do is really, like, go out and find what inspires you. But figure out what’s important to you. Just because Wayfair has “we hustle and take big risks” doesn’t mean that’s one of your core values. Like, truly sit down and figure out what’s important to you and your company, and where you want your company to be or where you want your company to go. And then I want you to figure out what your core values are from that. You can Google a list of core values just to give you some more insight or some more inspiration, but ultimately, I need you to figure out what’s important to you. Go back to what your why is and look at some of those words that are associated with your why and then start using them to create these core values.
You don’t want more than 10 to 12 core values, but you want to try to aim for four to six. Because ultimately, once you get employees in your business, doing more, or aligning with more than four to six is going to be challenging for an employee. They’re just not going to align with all of them if you have more than that, but it’s okay if you have less than 10 to 12 or if that’s your range.
So I’m gonna tell you what my core values are for Boss Girl Creative. So, my values are: Serve first. Foster growth. Be intentional. Inspire creativity. Work hard. Be authentic. Have fun, and dream big. That is what motivates me. That is what drives Boss Girl Creative. That is why I have continued to work on the clarity for what Boss Girl Creative is, and what I want it to be, and where I want it to go. And I’ve used those core values to help get me there. And recently, with the introduction of the Inner Circle over the last few months, I have worked really hard at fostering growth and serving first, and I feel like that, the podcast in and of itself is me serving first. I show up every single week and release a new episode. You’re listening to Episode 245. That means I have 244 episodes sitting in my archives ready for you to listen to. Now, if you’re listening through the Apple Podcast player, you’re only going to see my last 100 episodes. If you want to get further back into my catalog, you’re going to need to come over to BossGirlCreative.com to get to those episodes or use another podcast listening app. Castro is one that I hear a lot of people talk about, so maybe go find my show through there. But I’m also in Spotify. I’m also in I Heart Radio. You can tell Alexa to play Boss Girl, and she will start playing it. I’m in a lot of different places, so if Apple Podcast is where you typically consume the show, you’re able to consume it in other avenues. Just go find another one if you want further back than 100 episodes or my last 100. That’s how I serve first.
I also foster growth by the interaction that I have with you in the community and through my newsletter, and now with the Inner Circle because I do want a strong relationship with you and I can do that through the Inner Circle. I’m intentional with everything I do, even if it fails. There are a lot of things that I’ve tested and tuned, and tried and failed, throughout the almost five years of Boss Girl Creative. But it’s, everything’s had intention, everything’s like, “Okay, I think they’ll like this,” and I’ll work on it and I’ll launch it, I’ll be like, “okay, that missed the mark.” But it’s always been intentional to help you grow, because that’s a value for me, fostering your growth.
I also want to inspire your creativity, and I hope I do that through the show. I hope that as you listen to the episodes that are maybe a little bit less nitty-gritty than some of my other episodes, that is still causing you to find some of that creative spark to help move you forward or to help launch that thing or to help you get over that roadblock that has been holding you backward. I want to inspire your creativity. I also want you to understand how hard that I work for you. Producing a show, and while I’m not my editor, it is still me sitting down every single week, creating content, recording the show, sending it to my editor, having him send it back to me, writing the show notes, sending that information over to my assistant so that she can create the transcript for the show and get that prepared for you. Like, there’s a lot that goes on behind the scenes with Boss Girl Creative. I’m constantly working hard in my business, and because that’s important, that’s one of my core values.
Authenticity is another one. I try to share as much as I can. Like, I’m an open book. You can ask me numbers. You can ask me to talk about whatever it is you want me to talk about related to my businesses. I’m happy to share because I feel like I can’t teach you without being authentic. I can’t sit here behind the microphone and say, “I’m going to teach you how to be a millionaire in your business.” I’m sorry, that is like .00001% of our population that’s ever going to be that, and you can’t teach that. There’s like, it’s who you know and what you’re connected to, and your lot in life, like there’s a lot of things that go into you being a millionaire. Now, not saying that you can’t be one if you hustle hard. It’s something that I’ve been working on for a while and asset-wise, we’re there, but it’s not sitting in my bank account. Being authentic is super important to me, and being able to teach from an authentic place, being able to teach through my own experiences, being able to teach in the ups and the downs is important to me because I’m in the trenches just like you are. I have a new business going. I am trying to figure out how to get this brand-new business that I’ve talked about recently, Ivory and Ink, trying to figure out how to make sure that this is successful. And to know that it’s not going to be easy, even with all of this knowledge that I have. Being authentic is super, super important to me.
Also having fun. If you cannot have fun, why are you even in business? And that is part of my core values is having fun. I would not sit down behind this microphone each and every week if I did not think I was having fun. I’m in Iowa City. It’s probably 20 degrees outside. I made sure I had my podcast recording equipment because A) I am a procrastinator, but B) I’ve never missed an episode and or recording an episode, and I enjoy it. I have fun with Boss Girl Creative. I have fun getting to know you guys. I have fun creating the content. Sometimes, I don’t know what I’m going to talk about until I sit down to record the episode or that one thing that sparks me into knowing, “Hey, that’s, that needs to be an episode. Yes, that needs to be an episode.”
And then finally, dreaming big. I don’t think that any entrepreneur can get to whatever level it is that they desire to get to without dreaming big. None of us want to play small. None of us want to confine ourselves or put up walls that we can’t push past. I feel deep down that we all dream big.
Now, can we implement? That’s a different story. Can we take action? It’s like going to a conference and learning the things. So right now I’m in Iowa City to attend a retreat, and I can walk away from this retreat just feeling the warm and fuzzy of being around other people that get what I do in the rental business, but if I don’t implement anything, if I don’t take action from the things that I learn, I’m not going to grow. I’m not going to get to wherever I think I want to go. And so it’s important for me to make sure that I’m constantly dreaming big.
So I want you to dig deep with your own core values. What are they? How are you defining your core values? It is your guidepost for growing your business. It is part of your foundation, which is why I’m talking about this in my 8+1 Pillars. So throughout this entire series, there will be nine total podcast episodes, you are going to receive homework, and it’s going to help either continue building your business foundation or help you start to begin it because, without a strong business foundation, you can not grow. It doesn’t matter if you’re new, or you’ve been doing this for ten years; if your business foundation is not strong, you’re going to fail. Or you’re just going to stay on the hamster wheel that keeps spinning and spinning and spinning. And who really wants to do that? Why would you ever want to work for yourself just to stay on a repeat hamster wheel? That doesn’t sound fun. So I’m going to challenge you. Last week, I challenged you to figure out what your why is for your business. That’s part of your foundation. This week, I’m challenging to define your core values. What are those six to 10 things, keywords, key phrases that help guide you forward in business? Think about it.
Thank you so much for listening to today’s episode. I will be back next week in another episode of the Boss Girl Creative podcast. But do not forget, don’t have FOMO. Go join the Inner Circle. Visit bossgirlcreative.com/innercircle because you don’t want to be missing out.