Episode #242: FINDING YOUR TENACITY
TAYLOR BRADFORD: You’re listening to episode number 242 of the Boss Girl Creative podcast. Today I’m talking about finding your tenacity. On to the episode.
Today’s episode is brought to you by the Inner Circle. Boss Girls Inner Circle. And you guys, it is getting good. I’ve got templates in there, and I’m going to be adding more templates in there. I’ve got a resource library being built out. Masterclasses are coming soon, and we’ve got monthly live Q and A’s, and we’ve got monthly co-working sessions. And yes, for as little as $10 a month, you can gain access to the Inner Circle, and with that Level One membership, you get access to the Inner Circle, you get access to the live Q and A’s, you get access to the resource library. Bump up into Level Two which is $25 a month, you get all of that plus you get a Boss Girl Creative coffee mug and a handwritten thank you note from me, and you get the co-working session each month, and you get the masterclasses, and you get the template library. And it’s growing. It’s getting good. I’m super excited. And I want you in the Inner Circle. So what are you waiting for pop over to bossgirlcreative.com/innercircle to join today because you don’t want FOMO, right?
Okay, welcome to this episode of Boss Girl Creative podcast. I am your host, Taylor Bradford. I am so thankful you are here and that you pressed play. We are almost through January of 2020, and I don’t even know where it’s gone. I couldn’t tell you I spent most of it sick and traveling, and/or traveling, and doing a crazy awesome wedding design. And yeah, I’m just trying to play catch up. I still have lingering bronchitis or aftereffects. I don’t even know. Like, this is totally rocked my world because I’ve never had it before, and it’s just kind of sitting there in my lungs. And I’m just like, “Ahh, go away!”
I am fresh back from attending a boutique rental business conference that was in LA. I’m going to talk all about that. I’m also going to talk about my warehouse updates for Sugar Creek. And I finally, finally, finally get to tell you about the new business adventure. If you’ve seen out on social media, you have seen me launch it. We are in soft launch mode. I’m going to talk to you about that and what the differences between our soft launch and our actual main launch. And then what’s rolling out into spring. And y’all, this is going to get good.
So and it’s all about tenacity, which is what this whole episode is about. It’s about finding your tenacity, and I’m gonna talk about why it’s about finding your tenacity because I’m constantly seeking education. I’m constantly seeking, if I can learn something new if, if a new tidbit is going to help level me up, if it’s going to help me build a business. And this is all about tenacity, and I’m going to talk about that as it relates to everything that’s going on in my own world. And I hope it inspires you and makes you want to find your own tenacity or up-level your tenacity or go seeking for it or whatever. Because if you’re relentless in your search, if you’re relentless in your growth, if you’re relentless in your education and your desire, and whatever it might be, you fill in the blank. If you’re relentless in getting to that thing, that’s tenacity. And I think we all have to have at least a little bit of that in order for us to keep moving forward.
So before I dive in, let’s jump into this week’s community member spotlight, which is Crystal Garmin, and she’s over at simplyfullofdelight.com. S-I-M-P-L-Y-F-U-L-L-O-F-D-E-L-I-G-H-T.com. You can find her on Instagram @babydelights1. The number one, so @babydelights1, and Crystal is a stay at home mom, she’s a foster mom, she’s a blogger, and she’s an Etsy shop owner who encourages fellow parents to slow down and find joy in the season of life they are in. She writes about foster care, gift guides, teaching your child at home, and the humor of parenting. Crystal, thank you so much for being a part of the Boss Girl Creative community. I so appreciate you. And you guys go say hi to her. Visit her on Instagram @babydelights1.
Okay, let’s dive in. So first, the definition of tenacity is the quality or fact of being very determined or having determination. Persistence. That is me in a nutshell. And it’s funny that I’m bringing this up because I recently read an email from somebody that I followed for a really long time and I finally was just like, you know what, I’m going to respond to his email. And I’m going to say, what is it going to cost for me to work with you? Because I think you get what it is that I do and I’d like to know what it would cost me, what investment do I need to make in order to work with you? Because I want to have some more next-level gains with Boss Girl Creative. And I’ve known of him since 2014, and we’ve interacted throughout the years, and he wrote back, and he said, “This is what I like about you. You have tenacity. You are playing to win. You’re not just playing.” And it’s so great to hear somebody get me and we don’t talk very often. And I so appreciate that. So that’s kind of where this is coming from today. Finding your tenacity. Up-leveling yourself and getting you to just kind of light that fire because we’re already through almost the first month of January of 2020, this brand new decade, and I want to make sure you’re still on fire for the things that you want to accomplish in 2020.
So let’s start with my warehouse updates because it is getting so close that I can move in. Like I think I can move into my office like the end of this week. My internet gets installed on Thursday, and I think I’m just going to take my desk and set up my desk while I have to wait for him to install my internet. That would be awesome if I could have internet already. Our power was turned on that was kind of a fiasco. Our power is officially turned on. So now the whole building has power, which is awesome. And our tile is in, although, I had to hire another tile guy to fix the bathroom tile. If you could have seen it, and I have pictures, but if you could have seen the tile they laid in my bathroom, it legit looks like a tidal wave moved through. Like, somebody stood on the edge of the bathroom door with a blanket, raised it up over their head, and shook it down really fast like that tidal wave motion, and that rippled through my bathroom tile. It was the worst tile job I’ve ever seen in a commercial space, even in a home. It was so bad. And I’m grateful that my office and my other room that has tile didn’t look like that; otherwise, they’d be redoing the whole thing. But the bathroom looks so bad that I had to hire a new company to come in fixer mistakes. Which they did today, which was awesome. And today also included the installation or the start of the installation of my custom-built cabinets and shelves that are going in the office, and they look amazing. I’m so incredibly pumped about them. So we are like, inches away from getting moved in. Like we are, I’ve got to order the dumpster that’s got to be there for our CO to get approved. And my husband’s trying to figure out how we’re going to clean the concrete because it’s a mess since all the people have been in and out and in and out of our building. And eventually, I’ve got to get a quote for the photoshoot space so that that can get framed out and shiplap put in there, and it gets painted white, so it matches the actual exterior of the office and bathroom. And I’ve got to get my commercial dishwasher ordered, and we’ve got to move our washer and dryer over, or I might get a new set, I’m not really sure what we’re going to do with that. But we are so close though to at least being moved into the actual office portion. I still have to go out and find uprights for my pallet racks so that I can start moving my inventory in. My garage doors were installed on Saturday, and they look amazing. You should go look at my Instagram stories to see that. And yeah, just super pumped. So that’s Sugar Creek warehouse updates. Like I am so close, and I cannot wait to be in there.
And so now let’s talk about my conference trip out to LA. So I went out for a boutique rental business conference. And I actually flew out a couple days early and met another friend out there, and she used to work in LA area a lot, and so she had stomping grounds, and so we went to a private beach down in Malibu or up in Malibu because that’s actually north of LA and had appetizers and drinks on the beach and it was beautiful and stunning. And then we went to SUR, which is right like in like Beverly Hills and that is the restaurant made famous by the reality TV show, Vanderpump Rules. That was a really fun experience. We hung out the bar, there happened to be a UFC fight going on and one of the original cast members from Vanderpump Rules, if you are a fan of the show or a previous fan of the show, you will remember Peter. Peter was in the bar, and he was doing Instagram Live, and I actually appeared in his Instagram Live that evening, along with my friend Angie, and it was a blast. And we stayed in there long enough so that we could actually eat, so we didn’t have to have a reservation, and the food was delicious. So if you’re in Beverly Hills, definitely go check out SUR. It was. It was just so surreal. And it was so cool. I watched Vanderpump Rules when it first started, and I was like, yeah, this is too much drama for me. But it was really cool just to be in the space, and it’s beautifully decorated. Obviously, Lisa Vanderpump’s got a lot of great taste. And that was, that was great. That was a great time. And then the next day, we went and did brunch in Venice Beach, on the boardwalk at one of her favorite brunch spots, and it was delicious. I have no idea what it was called because I wasn’t paying attention, and then we just kind of walked up and down the Venice boardwalk, and you saw all kinds of life. And it was interesting. And then we hung out at The Grove in the afternoon and had food at one the restaurants in The Grove and kind of like it was just kind of low key day, which was great. But Sunday afternoon, I started having some crazy pain in my neck area. It’s actually my trapezius, and it was getting to the point where I wanted to cry was kind of, kind of bad. So, prior to this trip, I had had a massage before I left, like many days before I left because I had a crick in my neck, and I had lost my range of motion of my neck. So I found a massage person, and she was able to manipulate that enough that the crick went away. But the pain kind of was still there, but it wasn’t something I couldn’t handle. I have a pretty fair tolerance of pain. So but as I was, you know traveling and stress I got stuck in Dallas, I couldn’t even fly out. The plane that we got put on was delayed because of maintenance like they wanted to work on the engine on this brand new plane and like they’d already boarded us. And I was like, why would you board us if you have to work on an engine? Like that just sounds scary. So they had us get off the plane, and if you’ve ever been in the DFW Airport, it’s massive. And we were in one terminal, and they asked us to go to another terminal. Like, everybody, it was on that plane, another terminal, which meant we were all on a tram to the other terminal. We get there we wait 30-40 minutes, and they’re like, “Oh, just kidding. Go back to the other terminal.” So we all got back on the tram and got back over, waited again. Finally, I got on the plane. Settled. And this is the first time I’ve ever flown first-class. I chose to fly first-class because I knew I had a red-eye flight getting back to Dallas because I had a board meeting I had to go to at 9:30 the next morning, which meant I needed a midnight flight out of LAX so that I get there on time. That’s another story. And so I flew first class for the first time. I wanted to be comfortable. And so we’re, we’re all seated, and the flight attendant is like, Hey, yo, we’re not leaving Dallas until catering sends us new food like this. I don’t know where this food came from. These people have been waiting for over two hours to leave out of Dallas to get to LAX. And they’re going to be hungry and be mad. So I want new food, and so we had to wait another 30 minutes for the food to arrive and then we finally left and got to LA about two in the afternoon, which wasn’t too bad. But this tension in my neck is just growing and growing and growing and Sunday evening, I had to go to, so we stayed at this really cool hipster mid-century modern hotel in downtown LA called the Hoxton. Brand new open back up in or opened up in October of last year. If you’re in LA and you need a place to stay, and you’re in the downtown town area, I would for sure recommend this hotel. It was just hands down absolutely stunning. And so that’s where we stayed. And so I like 9:00, 9:30 at night, I go down to the front desk, I’ve done my homework, I know there’s like a massage in the close by. And so I go down the front, so I’m like, “Hey, I’ve got to get a massage. What are my options? I know there’s a Massage Envy close by, and he was like, “oh no, do not go to that Massage Envy. They do not have a good relationship with their people. And their massage therapists are questionable, and I’m like, “okay, we will not do that.” And so he suggested a couple of high-end spas and some, like, five-star hotels that were close by. And I was like, okay, but is there like do you have a spa or do you know of anybody, and he was like, “You know what? There was a guy (actually didn’t tell me was a guy) there was a massage therapist that came in for this couple, and they raved about him. Let me see if I can track down his information.” And so obviously, you know, I’m talking about a guy I don’t know if he told me it was a guy. I honestly didn’t care. I was in a lot of pain. I’ve had a massage from guys and women, and it’s actually, it’s nice when a guy does it because their hands sometimes are stronger. And my knots in my shoulders, like, they’re just rocks, and this pain in my neck was just awful. So he gives me his contact information. And I’m not even going to tell you his website name because it, I should probably from a branding standpoint given him some pointers, but anyways. I messaged him via text. I didn’t go through his contact form. He was out of Beverly hills. And I was like, I know this is going to be really odd. I’m texting you at like 9:30 at night, please. I’m like apologizing. This is not very professional of me, but I’m kind of in a pickle, my neck is in really bad pain. I don’t even know if you are available for a massage tomorrow, but like, you know, get back to me. And so sometime in the middle of the night, while I was sleeping, he responded. And so I got it the next morning, and yeah, he was in the Upper Peninsula of Michigan, ice climbing. I mean, like, What is life? And I was like, okay, and he was like, how about 10:30 on Tuesday morning, and I’m like, Listen, I’m in a conference all day long from 8 am til who knows when, like, do you do after like 6 pm or like, what are my options? And he was like, okay, hear me out. This is just off the cuff and might seem out of left field, but I fly back into LA at 10:00, 10:30 tonight, or tomorrow night whenever whatever day it was. No, that was it was Monday. So it was like I will be back in LA at 10:30. I’m about to take a plane to Chicago and then a Chicago flight to LA. But I won’t be back to LA until about 10:00, 10:30. Are you okay with an 11:30 appointment time and I’m like, talking to my friend who we’re rooming together in this hotel and I’m like, like, this is my only option. I am in so much pain. This is my only option. He’s highly recommended by this hotel. This hotel is a very swanky hotel, like, okay, but you’re going to stay awake. We’re going to tell all of our friends that this is happening. Taylor has to have this massage. So I hired him to come in. You all, he was the nicest human on the planet and a super masseuse. And he happened to be an American Ninja Warrior. And he’s on TV. He’s a celebrity. I didn’t know that at the time. I googled him the next day. And yeah, so if you are in the LA area, I have a superhuman masseuse for you. And He’s so nice. He’s really good. He followed up with me two days after the massage to find out how it was doing like, yes. So I was living my best life out in LA y’all and I had to do a red-eye flight back to Dallas like I said, and the final story I’m going to say about this at – well, I’m going to talk about the conference and some takeaways – but the final story I want to say about this is I’m on the plane back to Dallas, and I chose the window seat. I will not do that again if I have a flight like that, choose the window seat. And the guy sitting next to me is like hunkering down for a long winter’s nap ‘cuz we’re flying at midnight. And I say to him, “I’m probably going to have to get up and go to the bathroom. This is a long flight.” He was, and I said, “Are you okay with me climbing over you? I will do my best not to disturb you.” He was like, “Do not be scared. Do what you got to do. No fear. No worries.” Okay? It’s just super awkward to have to crawl over someone that’s sleeping because you have to go to the bathroom.
Okay, so conference, let’s talk conference because I love conferences. And even if I get like, if I’m a speaker at one, like I really hope I can take away some nuggets. And this one I actually paid to go to because I was really hoping to take away a bunch of nuggets and I did. And one of the biggest takeaways, especially for creatives, it was kind of validating. Actually, it wasn’t kind of. It was super validating. As a creative, we do not typically charge for our creativity. We might have services listed on our website, offerings that we sell. But there’s a lot of creativity that goes into those things, especially if you’re in the creative space of design. And whether that’s interior design, floral design, event design, corporate design, like whatever it might be, if you’re in the design world or in the art world, anything where things that are creative, that are coming out of your brain, and you’re putting them out into the world, we’re not charging properly for them. And I was validated by hearing this one speaker talk that because of the way technology is moving, especially with virtual reality, we are going to be able to bring a design to life almost instantaneously for our clients in the future. Like that’s, that’s where this is going. And the moment that you put on a virtual reality headset and you bring your clients’ design to life in front of their eyeballs, like at what point are you getting paid for that? And I say that because I hear a lot of people say in the creative space that they just give it all out and then their clients rip them off and go hire other people. And I in my own business, have long since set a boundary that if you are going to hire me to be creative for you, the only thing I’m giving away for free is an initial consultation to get to know you, get to know what your ideas are, get to know your love story (specific to Sugar Creek), get to know what lights you up, get to know what makes you and your fiance tick, get to know what’s important for you. Like, what does this event mean to you besides the vows? And that’s all. That’s the free part. Now when you choose to hire me, and money crosses the table, I am making sure that I am being paid for the things that are about to come out of my brain because I have learned early on that I am really good at design, and I can’t give it away because somebody will scoop it once I do.
And hearing this gentleman talk and forgive me, I cannot remember his name. But hearing him talk about the way technology is going to move things forward and being able to show things to clients that we don’t necessarily have the capacity to do at the moment. Like for example, I can’t draw to save my life. I can attempt to sketch, but nothing like, that’s not my skill. My skill is being able to come up with an idea and bring it to life with things like, and it might take me, you know, who knows how long for, for those things to come to life. Like either tracking down a furniture piece or creating a backdrop, like actually physically building a backdrop, or multiple backdrops or crafting, like whatever it is, it’s in my brain that I have to do. I can’t do those things before my client pays for it. And if you are doing any of those design-related things, or any of those creative things before your client pays, I want you to take a step back and tell yourself it is okay to only have the conversation about like basically getting hired, getting your client’s money and then making the creation. Because the more that you actually believe in yourself and your talent, the more your client is going to trust you to do those things. And I’m not speaking from a high and mighty place. But I was on a call today with some fellow vintage rental business owners, and we were talking about design and like at what point does money across the table and how do you charge for design and like to not sound arrogant, although this is gonna sound arrogant. If you want a Sugar Creek design, you’re going to pay for it. Like I am not going to wow you with anything. I mean, I will wow you with past client work. And I can wow you with my Instagram. But I’m not going to wow you with what I’m going to do for you. Because I want to get paid to start that process because it’s different for each client. What I did for December’s client isn’t what I did for January’s client, December’s client looked a whole lot different than January’s client.
And so I want you to think about that process of actually getting paid for your creative because you’re probably not charging enough for it. Like what sits up there, that’s kind of really hard to put a number on. But at the end of the day, you’ve got to figure out what that number is. And so I actually got to sit down and talk with this gentleman at lunch. And he was like, this is how I want you to think about it. Like in a given year, how much money do you want to make, and how much do you want to work? And so I just threw out a number: I want eight design clients, and I need to make a hundred thousand dollars a year. Threw that out. It’s even round numbers. And he was like, Okay, let’s back into that. That’s $13,000 per client. So that’s what you’re going to charge. But how do you like, make yourself feel comfortable with that amount when you’re only working eight in a year to make $100,000? And he was like, “I want you to attach a percentage of that $13,000 and figure out like, is that initial consultation where 10% of that money? Is the initial design creation process worth 25% of that money?” And so you back into it in that manner. And that will help you tangibly figure out what parts of the process are worth what parts of the money, and then you can figure that out. And then you know, you’re getting paid for your creative.
So I hope that gives you some food for thought because it validated me and how I do things. And it’s funny because I was also asking other designers, and like, how they go about doing things and like, one of my good friends who I roomed with out there, she has a very distinct process with how she gets hired. And if you can’t get past first step, before you can get to step two, like you’ve got to do all these things she’s asking of you and step one before she’ll get you to step two, and then to step three and step four and on. But if you don’t do what she asks you to do, and step one, you never get to step two, that which means you don’t hire her and her team. And like she has very strict rules. And I, I was, I was kind of playing devil’s advocate because I was like, but if I were to say to you, what’s all in? What’s the number that’s all in? They come to you, they love your work, they love your Instagram, they have past brides who are their best friends that have hired you. They trust you. What is that number? And she was like, I can’t give you that number. And I’m like, but why? And it’s really interesting when you’re super analytical like that, that you know, step one has to happen and then I can know what I can charge you. And then, step two happens and then step three. Like that interview process, that intake process is super important to her on how she’s going to charge somebody and what services she’s going to offer. Whereas for me, if you want Sugar Creek, so and I’m not a planner, and that’s probably the biggest difference between that her situation and my situation, I’m not a planner, I have to go out and hire a coordinator to be the planner or to be the coordinator on the event because I don’t do that part. I have no desire to do that part. I get lost in the design, I lose track of time, and that’s why I’ve got to have that person there. That’s like, yo, you’ve got an hour, Hey, yo, you got 30 minutes, Hey, yo, why didn’t this happen? So because my brain doesn’t stay functioning with time when it’s event day. So I know that’s a weakness for me, which is why I make sure my clients have that person day of that can handle those things. So I know what my all-in number is. If somebody is like I want a Sugar Creek design and I want you to be there all day to style the thing and bring it to life. Here’s my number. I know what my number is, I know what I’m willing to do for that number, I don’t have to break it down by how many hours I’m going to do this. I’m not I don’t have to break it down by how long it’s going to take me to build a backdrop. That part doesn’t really matter to me because I am trying to bring this Sugar Creek design to life, and I will do anything and everything in my power to make that happen. Because end goal, end result is more clients saying they want to Sugar Creek design, and also end goal and result is me getting published and getting nationally recognized for that design. And so it’s really interesting that I feel like I can put a number on what that looks like, but some other people like my friend, need more of a process in place to be like yeah, no, you don’t get past step one. I’m not working with you. Now obviously I have a step one, I do want to make sure we vibe together. I do want to make sure I’m the right fit. I do want to make sure that you’re not going to be a PITA bride. And, like I, that’s important to me. But at the end of the day, I know what my all-in is, and I’m going to give you my all. I’m going to create custom backdrops. I’m going to do all of these things because I’m going to bring the Sugar Creek design to life. And the vendor team I put together is going to help me bring that to life.
So that was a huge takeaway for me was, are we really charging for our creative services, we might be charging for our time, which is important because that’s something we can track. That’s something that we can, you know, line up on a spreadsheet, but are we really charging for our creative brains, and sometimes I don’t necessarily think we are.
Another big takeaway I had was intentional open-ended relationship building. And like sending notes, sending gifts, being intentional about the relationships that you feel are going to truly matter in your business and nurturing them in an intentional open-ended way. So you where you don’t have an expectation of getting anything in return, you are just trying to nurture that relationship. I thought this way of thinking was super smart. Don’t go at it as what are you going to get out of that relationship? If you know it’s a relationship you need to nurture, then nurture it, because, by default, things will come back to you but don’t expect them to. It’s called reciprocity: Giving out in the world without expectations. Send an email with a Starbucks gift card, just simply saying, “Thank you. I love what you are doing. Have coffee on me.” Scope them out on social media, find out where they’re hanging out, find out the coffee shops are going to grab a gift card or gift certificate to their favorite coffee shop to say thank you. Again, giving without expectation, open-ended thoughtful relationships.
Another thing that was touched on was getting feedback, and how do you elicit feedback when people don’t really give you feedback? And two subject lines. Subject line one, thank you. Very simple. People don’t say thank you enough. And subject line two simply says, asking for your opinion on this. And then asking these specific questions. Was there anything you were worried about beforehand? And if so, what happened instead? Or asking this. Was there anything we did that made a stressful moment feel better? Or ask this. Because X was taken care of, what were you freed up to spend time on instead? Don’t be too specific, just ask kind of vague questions. Or you can simply say this: on a scale of zero to 10, how likely are you to refer us to someone? And then a follow-up question to that: What’s the primary reason for your answer? And you can use a simple website called delighted.com. D-E-L-I-G-H-T-E-D.com to send out this little quick survey, on a scale of zero to 10, how likely are you to refer us to someone and then a follow-up question, what’s the primary reason for your answer? People that answer zero to six or your detractors. Like, you don’t, like send them out. They will never support you. They’ll never be your raving fan, your true 1000 fans, so like just completely ignore them. Seven to eight responders that respond with a seven or an eight or your neutral audience. So you might be able to swing them in the future, maybe, and then your nine to 10, the people that respond with nine or 10, those are your promoters. Those are the people that you want to share all the things with because they are going to be your biggest champions, your biggest cheerleaders, and they will and can help your business grow. So if you’re needing feedback, if you’re wanting to get, you know, like in the heads of your clients, just ask them. Use one of those two subject lines, either simple thank you and actually be honest with your thank you. Or I’d like to get your opinion on this. People always love sharing their opinions.
So those are some takeaways from the conference. I learned some more things. I think the second day was much better than the first day, in all honesty. I felt the first day was a little rah-rah to, like, over. I don’t even; I don’t even know how to put it in words. I didn’t get a lot from day one, except for the after-hour talking and the massage. Ultimately, day one was kind of ehh. Day two, I got a lot out of day two, I listened to somebody talk about how they hire, which I found super fascinating. And one tip when you’re hiring a team, or not necessarily a team, like you have a team or maybe you’re about to start a team, but you’re going to hire people to add to your team. Do a group interview for interview number one. And I say that meaning not your staff in that person, but an actual inner group interview with the people applying for the job. It allows you to interact with them, watch their body language, how are they interacting with other people and how they’re responding? Are they getting antsy? Are they getting annoyed? Are they super in and listening and engaging? It is a great way to put people on notice. For like, what to kind of expect or what you might expect out of that person before you move into like interview number two. And the key is to not tell them they’re going to be in a group interview till about four days out. So like, don’t spring it on them in the very beginning when you’re having a conversation with them, and absolutely do not look at their resume until the day of the interview, like right before the interview, because all that stuff will just get jumbled in your brain, and then you’ll forget, and then you’ll get people confused and whatever. So those are really great takeaways from that conference.
And I feel like I’ve talked your whole head off about this LA trip and this conference, but I really want to tell you about the soft launch of my brand new business with my business partner, Lindsay, and it’s called Ivory and Ink Collective, and you can find us on Instagram @ivoryandink. You can go to our website ivoryandink.com. Find us on Facebook, same thing @ivoryandink. We’re even on Pinterest. We already have like 15,000 monthly viewers on our Pinterest account that legit just links to other people’s content. It’s pretty amazing. The power of Pinterest y’all and something that I’ll be doing a masterclass on soon. And also hosting a boss girl to brunch, all about Pinterest, but I need to get that in the works actually. So power of Pinterest. So what is Ivory and Ink? Ivory and Ink is a business concept that has been in the works since 2017. Lindsey and I have been working really hard off and on and then like we dove all in, in early 2018. We end up hiring a web developer and then a product manager and the guys, we call them the guys, the guys have been working non-stop since about May on building our website and building out these, like, we’ve got algorithms they’ve been building and like wireframing and the design and the look and the feel. And it’s crazy what all goes into like a, like more than just a blog. Like, it was just a blog, I had already designed that part. I designed our logo, I created our blog, but the guys have were hired to do the things that I didn’t have the capacity to do. I don’t know code. I know CSS, but that just makes things pretty. I don’t know how to create an algorithm. Like what these guys have allowed us to do is focus on what the actual mission of Ivory and Ink is. So here’s the mission of Ivory and Ink: This is a resource for brides by vendors because, from the vendor standpoint, there’s so much fluff out there. And while fluff sells, the pretty sells, that’s how Pinterest is as big as it is. People are attracted to the fluff, they’re attracted to the pretty, but there’s nobody cutting through that. Nobody is actually getting down to the nitty-gritty, which you guys know that I love. And that is what Ivory and Ink is all about. It is a resource for brides by vendors. We are going to give them the stuff that vendors want them to know, the how to speak to vendors. Like giving them our language so that when they come to us, we’re already speaking the same language from the very get-go. And I say that because a bride planning a wedding is typically doing that for the very first time. There’s no experience prior unless they’ve helped a friend or something, but this is a one time experience an intro, like get thrown to the wolves experience for nearly every single bride. You don’t learn it in high school, you don’t learn it in college and all of a sudden you get engaged and boom, you got to teach yourself all these things. You don’t know where to start. You don’t know who’s giving out the right information. And the learning curve is so steep, that we’re going to help cut through that. So that the language they’re speaking to their vendors, and their hiring process is the same as what we speak every day. This is what we do for a living. Brides don’t do this for a living.
So that is what Ivory and Ink is about. There will be blog posts that talk about budget. There will be blog posts to talk about wow factors. There will be blog posts that are actual interviews with past brides, and they will be able to tell us their experience with planning their wedding. So what their starting budget was. What they ended up spending. How they spent their money. What they kind of learned the hard way. What they wish they would have known going into their wedding planning process. What they would do differently. What was super magical for them? Like we want these brides to be able to educate future brides with what they learned. And there will be inspiration because yes, we know we’ve got to have traffic, and Pinterest is a traffic driver. So it’s Google. So it’s Instagram. And so we’ve got to have the inspiration. But here’s the twist to that. You’re going to know how much that inspiration costs. So if a styled shoot, if I do a styled shoot, which is basically a fake wedding, if I do a styled shoot, I’m going to ask each of my vendor partners to tell me what that thing that they’re contributing to the shoot would cost an actual client. And so that information will be included in the inspiration. If a bride submits her wedding, and once it’s featured, we’re going to ask the bride to share the same thing. How much was your venue? How much was your catering? How much was your floral? How much was this? How much was that? That way, when you see it, you understand what it costs. Because here is the disconnect: I’ll have a bride send me an inspiration photo, and she’ll be like, I want that thing. And I’ll be like, that thing is a million dollars. That floral installation is a million dollars. And they’re like, but what? There’s such a disconnect with what things actually cost for a wedding. In the Dallas market. Food for thought: in the Dallas market, the average wedding cost is $34,000. That’s the average in Dallas/Fort Worth. I had a bride come to me sometime last year, and she said she had a $24,000 wedding budget. I’m like, okay, I think we can work with this. And I’m not trying to sound pompous, but you guys, $24,000 does not go very far. And I said, “okay, let’s walk through what have you already booked.” She was like, “well, I booked my venue.” And I’m like, I’m like, “which venue did you book?” And she told me, and I was like, “okay, that’s one of my best friends venues.” I said, “did you book a Saturday?” And she’s like, “yes.” And I’m like, “so you just spent $8500 on your venue?” And she was like, “yeah.” And I’m like, “was that part of your $24,000 budget?” And she was like, “yeah,” and I’m like, “so you’re at $15,500 now, with your budget?” And she’s like, “oh,” and I was like, “okay, okay, okay, we’ll work with that.” “How many people are you inviting?” “250.” “Oh, my gosh, you’re gonna have to least cut that down to 100.” She’s like, “what?” And I said, “it’s expensive to feed 250 people.” It is expensive. It’s like, it can be anywhere from $30 to $50 a person depending on the type of food you start serving them, and that may or may not include alcohol. She’s like, “oh,” and I was like, “okay, okay, let’s find out what else is important.” “My gown.” I was like, “okay, have you got your gown yet?” And she’s like, “no.” And I said, “is that part of your wedding budget?” She’s like, “yes.” I’m like, “oh, sister. Okay, let’s have hard, real talk here. You are going to need to find more money. You blew a bunch of your money on your venue. You’ve said that was important. So I’m going with it. But we’re going to have to either find more money or you’re going to have to cut your guest list down to 100 or even less for this to work. You’ve not hired your photographer. You’ve not talked to a florist. You don’t have an officiant. You don’t have food yet. You’ve not bought your gown. I don’t know what the guys are doing for their outfits. Like there’s just it’s just going to add up.” Weddings are expensive. So with Ivory and Ink, we are hoping that we can cut through some of this so that it’s not such a sticker-shock to couples when they are planning their wedding because again, this is the first time they’ve ever done this. And there’s no real rule book or guidebook. I mean, The Knot and Wedding Wire would love to be able to say they are, but you have to weed through their articles to find that stuff. And we want to be that resource. And so right now, you can go to IvoryandInk.com, and you can see our landing page, you can even take our wedding style quiz and find out what your wedding style is. And phase two, so we actually will launch the main website at the end of February. We’ve got a big launch planned. And but phase two and phase three may not be part of the initial launch. We’re hoping at least phase two is, just depends on how much more work our guys have. But phase two so once you come out of the quiz, and now you know what your style is. So when I take the quiz, it tells me bohemian every single time, and it’s no surprise. I am super bohemian in style. So, after the quiz, once phase two starts, I can now hire a style curator to take my wedding style, which is bohemian bride, and help me curate the feel of my wedding. Like what my flowers might look like. What my color palette is going to be. Like what are the most important areas of focus, and then that style curator’s going to help me kind of create this super intentional Pinterest style board that I can then take to my wedding vendors and be like, I can now speak your language. This is the style I want. And then they can tweak it to your venue and you know all of those things, and to your budget and all of that. And then phase three, I would be able to pay to go in and be matched with wedding vendors that can do my style, that are available on my date, and are in my budget. So it’s basically match.com for brides and vendors. It is super hot leads from a wedding vendor standpoint. And it’s really great for brides to be able to get matched with people that get their style, are super pro at their style, are in their budget, and are available for their day. So there’s no like sending a bajillion emails to find out if that vendor is in your price range and whether or not they’re available. Like, it is like instant match.
And y’all that is Ivory and Ink. And I cannot wait until the full website is launched. But I hope you’ll follow the journey. Go follow us @ivoryandinkco over on Instagram, go to the website, go see how pretty it is right now. And I’m just, I’m pumped. Like we’ve already had people take the quiz. We’ve got a bride in Florida that’s already taken the quiz. We are focusing our efforts to actually launch the, we’re calling it the Inklist, which is our vendor, curated, highly-curated vendor list. The vendors will have to pay to be on the list, and we’ll have things they have to meet, qualifications they have to meet before we will accept them, and we are keeping it small. So let’s say in a market of Dallas, there might be a total of 10 photographers. We want to keep it small and curated. And you basically, you have to be in business at least two years. And you’re going to have to show off your stuff, so that, and we’re going to check your references. Because we want, we want pros. We want people that deserve to be in this guide, matching what these brides and so that’s the Inklist. The brides are what we call the Ivory List, and I’m pumped, we are pumped. Lindsay and I are both pumped. We’ve been working on this for nearly three years. Over three years, I guess we’re at 2020 now. And it’s here. We’ve soft-launched. It’s amazing. We’re already getting a really great response. We are hard launching into the Dallas/Fort Worth metroplex with an actual sit down dinner. You the vendors in our market that we want to be a part of Ivory and Ink will get an actual invitation delivered to them for this launch, and we’re pumped, we’re so pumped. And we appreciate our founding photographers because we couldn’t have built the quiz without them. Because that’s one thing I’m a stickler on, following the rules and not getting in trouble and we had to have non-disclosures signed, and we had to have copyright releases signed specifically for photo use through the website. And so we’ve partnered already with several amazing photographers so that we could pull this out, but you guys we’re in the wedding industry, and we know a lot of photographers. It wasn’t hard to convince them once we told them what we were doing. They were all on board, and we’re super grateful for them. And I think it’s just going to be magical. I think it’s going to be magical. The stats we’re going to get from this is going to be freaking crazy. And we already know we’re going to sell a quarterly report that is going to have so much information on it because we will be collecting so much data, so much data. So our guys are working hard behind the scenes. We’ve got algorithms that are being built, that have been built. We’ve got photo storage solutions that we’re trying to figure out before we launch. Just some last-minute stuff and yeah, super pumped. So that is the big announcement. IvoryandInk.com. Go follow us on Instagram.
Thank you so much. This was a super long episode, but this is all about tenacity, y’all. I’ve not given up. I am empire-building over here. And I hope I’m inspiring to you. I hope that this maybe lights a fire or reignites a fire or just makes your fire burn brighter because I don’t quit. And you shouldn’t either. And your level of moving forward may be different from my level of moving forward, and that’s okay. But have tenacity. Do not give up. This has been a dream in the making for over three years that is just now coming to fruition. We never gave up. Never. We never gave up. And we’ve got a lot of money invested in it. But we know it’s an amazing thing. And yeah, so don’t give up. Find your tenacity.
I will be back next week with another episode of the Boss Girl Creative podcast. Again, shout out to this week’s community member spotlight, that was Crystal, and again, you can find her on Instagram @babydelights1. And then also quick one more shout out for the Inner Circle again. You guys don’t want FOMO, so go join. It’s growing, cool things are being added. bossgirlcreative.com/innercircle. Get yourself in the inner circle. I’ll be back next week. I hope you have a great rest of your week.