Episode #236: LESSONS IN BUSINESS
TAYLOR BRADFORD: You are listening to episode number 236 of the Boss Girl Creative podcast. Today I’m talking about lessons and business. On to the episode.
Today’s episode is brought to you by my 12 Days of Gifting that is happening right now as of this recording over on my Instagram @bossgirlcreative. And it has been so fun being able to gift to somebody in the community each day for 12 days, something that is one of my favorite items. So, so far, I’ve given a BGC gift set. I have given a Loopy case gift card, which is my favorite cell phone case. I have given away a book by Rachel Hollis, Girl, Wash Your Face. I’ve also given away a book by Hal Elrod, which is the Miracle Morning for Entrepreneurs, and there’s still plenty of gifts happening through December 24, which is when the 12 Days of Gifting finishes up. And at the same time of this 12 Days of Gifting, I’m also hosting a Social Sharing Contest, and to BGC community members who share the most during this timeframe, which also concludes at 11:59 pm Central Standard Time on Christmas Eve will win, each will win, a 4×60 minute Sounding Board Session. So that’s four 60-minute one-on-one sessions with me, spaced over six weeks, and two people are going to win one of those. And you can get all of the information in my newsletter that comes out each week, or in the Facebook group, or you can just message me to find out how do you get in on that. Basically, the most shares by the top two community members will win those prizes. So get to sharing. It can be a tweet. It can be a Pinterest pin. It can be a Facebook share. You can create your own content. You can tell why you love Boss Girl Creative. However you want to share, all I need is the link of what you shared, and I will count those. You can enter as many times a day as you want through December 24. So get to sharing.
So this week’s community member spotlight is Amy with Finton design, and you can find her website at fintondesign.com, and it’s spelled F-I-N-T-O-N-D-E-S-I-G-N.com. She’s at Instagram @fintondesign, and this is what her business is all about. Our design and product development company has worked in the industry with nearly 60 years of combined experience. We have worked in retail, wholesale, and manufacturing with expertise and creative vision, trend design, product development, sourcing, buying, and merchandising. We work on nearly all categories of home but specialize in furniture, lighting, textiles, accessories, and home decor. If you’re cruising our website, be sure to check out our e-magazine. We have created a publication covering industry happenings, trends, trade shows, design colors, materials, finishes, retail recognizance, and more. Amy, thank you so much for being a part of the Boss Girl Creative community. I so appreciate you. You guys go say hi to her on Instagram @fintondesign. Alright, let’s dive into this week’s episode.
So five lessons we’re talking about today, let’s dive into number one. Number one: You are capable of achieving more. So how much more are you capable of achieving? You determine this, and if you stop at nothing to get there, you will be successful. So you cannot set yourself up short. What’s important in this is that you have to believe it. If you lack belief in yourself and belief in the goal, you will not get there. And let me tell you, there are sacrifices that come with trying to obtain success. And again, your definition of success may be different than my definition of success. We each have our own definition of what success looks like. But we each have to make sacrifices in order to get there. And I’m not saying that you’ve got to sacrifice something that goes against your moral standard or your moral compass. I’m talking about those sacrifices of skipping out on a movie with friends because you’ve got that one thing that has to happen before, you know, the next things roll out or not watching TV in an evening time and spending time working in your business. I need you to set your goals high. If you’re going to achieve more, let me give you an example. So in 2019, I set a $50,000 gross revenue goal for Sugar Creek, and mind you in 2018, I didn’t really have a goal, but I made 24,000 in Sugar Creek in 2018. So, I knew coming into 2019, I wanted to try and double that gross revenue goal. So I set a goal for myself at $50,000 in 2019. I hit my gross revenue goal before 2019 came to a close, and which was mind-blowing to me because let me, let me walk you down this road really quick. Sugar Creek is still a side hustle for me. I still have a day job. I still do all these other things. I have Boss Girl Creative that I continue to work on and grow. I have, again, my day job, I have our rental properties that I maintain. I have all of these other things going on, and right now, I’m in the process of building a brand new warehouse. So there is still lots going on in my world, but I still hit my revenue goal, and I’ve done so out of two storage units. I made $50k revenue. Actually, I reset the goal, but give me a second. I made $50k in revenue in 2019 by June. And yes, it kind of slowed down to the end of the year because that’s kind of how our seasons work with sales, our engagement time-period and our really high-end sales period is the beginning of each year, and then picks up again a little bit in the spring/summer, and then it kind of falls down from there. And so most of my bookings happen on the front side of the year. So when I hit the $50k revenue goal in about June of 2019, I went ahead and bumped up to $60K and was like, I’m going to try and sell another $10k before the end of the year. And this can be future events, or it can be in 2019, and as of this recording right now, I’m at $59,139. I still have an opportunity to make up the rest of that revenue with the rest of the year. But I’ve already hit the original goal. And I did it out of two storage units that are 600 square foot each storage units. I made $60k, gross revenue out of two storage units in 2019. Hustle, y’all. Determination, drive, being capable of achieving more, putting myself out there in uncomfortable situations, which we’re going to talk about. You have to want it. You have to do everything in your power to get there. You have to sacrifice in order to keep moving the needle forward. It is not easy, and it’s not going to just land in your lap. There were lots of decisions made over 2019 that got me to that revenue goal. I invested in a magazine, which landed me a client through doing an editorial. I go out and network all the time and really put a lot of weight into my relationships with my fellow vendors because they are sending me business. There’s a lot that I have to do and that I have to keep doing in order to get to my own goals. You are capable of achieving more, I promise you, but you determine this yourself. And you have to stop at nothing to get there. You are the biggest thing holding yourself back. But let me tell you it is never too late to make a change or to do something different to get to where you want to be.
Number two: Your mindset is everything. I talked about this a lot in last week’s episode. It was all about mindset. Your mindset is the only thing that allows you to go all in. You’ve got to be 100% committed to your success, not 99%, not 98%, not 97%. You have to be 100% committed. If you think you are bad at something, it’s not that you’re actually bad at it, it’s that you haven’t fully committed yourself to learning that thing to be good at it. I hear this all the time, “I don’t know how to do that. I’m not good at that.” And while that might be true, it’s not that because you’re not good at it, it’s because you’ve never fully committed yourself to be good at it. It’s like somebody saying, “Well, I don’t know how to do WordPress, but you’re a whiz at it, so you help me do that thing on WordPress.” And it’s like, I learned, just like you can learn. I dove into WordPress to learn how to do it, and yeah, super easy now, but when I was first learning, I had no clue how to do it. I taught myself CSS by taking courses so that I wouldn’t have to be dependent on a website developer to help me make tweaks to my own website. Was it easy to learn? No, it wasn’t I had notebooks and notebooks of notes that I kept having to refer back to because I didn’t understand it truly in the beginning. But now I understand it. Because I studied it. I committed myself to knowing I didn’t want to have to depend on a website developer to make changes to my website. It’s what is important to you. It’s what you become fully committed to at that 100% mark, that’s going to make you good at that thing. I need you to stay true to what you believe and be good at that thing. Believing it’s possible. Believing you can do it. Committing yourself at 100% so that you can be successful. Now, if you just don’t have time to learn that thing, that’s when you hire it out. But it’s not because you’re not good at it, it’s because you aren’t committed to being good at it. I watch my photographer friends, and I’m, I’m all the time amazed at how easy they make it look. And because I’ve been a blogger for a really long time, I understand how to use a camera, but I don’t understand it to the capacity that they understand it, but it is their craft. They are honing in on their skills every single day. It is not my craft. I am just a hobby photographer. And I’m not really even good at that. I can do some product photography, but I can’t really do portraiture, I can’t really do human people. I don’t have that gift, but at the end of the day, I also haven’t ever committed myself to being good at it. And that’s the difference. You have to commit your mind to being good at it. You have to commit your mind to being successful. You have to commit your mind to want it so badly that that’s all that matters. Believe it’s possible, believe you can do it because your mindset is everything. The moment you doubt yourself is the moment you allow failure to creep in. Again, commit yourself at 100% to do it, to achieve it, to get there.
Number three: Your fears have zero place or weight. Your fears are all inside your head. They are made up. Letting fear rule your life leads to missed opportunities. It leads to missed money-making opportunities. It leads to being not successful. Allowing fear to rule your life leads to you missing out. Do not let fear dictate your future. When I first started networking, and you guys have heard me say this a lot in the past, I actually am an introvert. I am very uncomfortable in public situations where I do not know people. Even when I’m out shopping, very rarely do I look people in the eye. I don’t like to draw attention to myself unless I have a microphone in hand and a stage to stand on. It makes me super uncomfortable to be in situations where I’m drawing attention to myself unless it is attention that I want to draw. Here’s a great example: This past Saturday, I had a wedding that was a full design client, and she wanted me to stick around through the wedding and kind of hang out. Which was a little awkward, to be honest, but I knew that I was going to have to come back and break down everything anyway, so yeah, what the heck. So I stuck around through the wedding, through the reception, and then packed everything but up at the end of the night. During the reception, though, one of my past brides from a year ago was in attendance of this wedding, and my bride on Saturday had a photo booth that had a bunch of props, and one of the props was a Storm Trooper helmet. And the party really wasn’t going all that well for the DJ, and nobody was really dancing. And there was like, one of my favorite songs and that popped in and I leaned over to my past bride, and I was like, “Let’s take these helmets and let’s go out on the dance floor and see if we can get some people out there.” It was totally spur-of-the-moment, totally random, and of course, that is me controlling the attention on myself. So I did, I put on the Storm Trooper helmet, and she put on a chicken helmet thing and mask, and we went out on the dance floor, and it was hilarious and it kinda I got people to get involved and to come out on the dance floor and what have you. That was controlled for me. That was me controlling my own environment and bringing the intention on myself in a controlled manner. If I had just gone on the dance floor and started dancing, trying to get people on the dance floor to dance, it would have been a nightmare. I would have been so uncomfortable. I actually would not have done that because I didn’t know any of those people, but let me put a mask on my face and go out there and try to get people on the dance floor, where it’s controlled, and I’m trying to be funny, then I’m totally okay in those situations. Networking. It’s the same thing for me. I can remember the very first time that I attended a networking event as a wedding vendor. I was totally scared to go in because I didn’t know anybody. I let fear rule me so long that I stayed in my car for 30 minutes trying to pep-talk myself into going in, and networking, and it was a very quick network. Let me tell you, I walked in, I walked the room, I didn’t see anybody that I knew. I grabbed a cocktail, I grabbed a snack, I sat at a cocktail table, I don’t recall anybody chatting with me, and then I left. And I consider that a win. Just even getting out of my car, walking the room, grabbing a drink, grabbing a snack, sticking, you know, at a table and then leaving. That was a win for me back then. Networking is hard. Fear can rule me when it comes to networking. But give me a microphone and a stage, and I’m fine. It is so weird, but I call it putting on an extroverts cape. When I can control the situation, I am comfortable. Your fears are inside your head, and they are made up. There is no relevancy to them. Do not let fear dictate your future.
Number four: You will never achieve anything inside your comfort zone. That kind of relates to fear as well. I need you to get out of your comfort zone because you will not be successful if you stay there. You won’t achieve anything great. You won’t stand out. You won’t connect with people. You won’t make an impact. I need you to do the things that scare the fire out of you. It’s a necessity. I need you to get comfortable being uncomfortable. Do not let fear rule you. Step outside of your comfort zone. Learn a new skill, get good at it, put 100% effort into it. Again, you will never achieve big, big things staying inside your comfort zone. I’ve learned this through this brand new business adventure. It is really overwhelming creating something that has the potential to get so big so fast, where it becomes out of my control, where we have to depend on having employees and making sure we put the right people in the right position to help support that growth. That is super overwhelming because I can’t tangibly see it, but I know we have to do it, and we have to set ourselves up to be there when that happens. It’s crazy. It is way outside of my comfort zone because I am a controlling-type person, in the sense that I have to have my fingers on every single thing, and I have a hard time of letting things go out of my control. You have to push yourself outside of your comfort zone in order to obtain the success that you want to obtain.
And number five, you have to actually want to succeed and be successful. You have to truly want it. You have to envision it, you have to feel it, you have to put words to it, you have to stay focused, and you have to sacrifice for it. You’ve got to study your industry. You’ve got to read all the articles, you’ve got to hone your craft, you’ve got to practice and practice and practice. You’ve got to keep learning, and you’ve got to grow. You’ve got to accept help from others when you need it. You have to work hard. You have to care more than everyone else. You’ve got to be relentless in getting there. Because if you don’t, someone else will, because they want it more. Start finding success when you work smarter and harder than everyone else. It will not just fall into your lap or be easy, ever, ever, ever. You have to work for it. You have to go after it. You have to be relentless in getting there. I need you to figure out what is holding you back, and I need you to open your eyes to that, and I need you to move past it. Stop wasting time on the things that don’t matter. Set your priorities, set your intentions, and stay the course. You can so do it. You’ve got it already inside you. You just have to reshift and relearn. You have to let nothing get in your way. You are capable of achieving more. Your mindset is everything. Your fears have zero place or wait. You will never achieve anything inside your comfort zone. So you got to get out of it. And you have to actually want to succeed with everything that you have in order to be successful.
Thank you so much for listening to today’s episode. Again shout out to today’s community member spotlight. Amy with Finton Design. You can find her again at fintondesign.com. It’s spelled F-I-N-T-O-N-D-E-S-I-G-N.com, and go say hi to her over on Instagram @fintondesign. Thank you again so much for tuning in today, and I will be back next week for another episode of the Boss Girl Creative podcast, which happens to be on Christmas, but there will be an episode, so tune in when you have time. Bye guys.