#230: TIPS FOR AN EPIC 2020
TAYLOR BRADFORD: You are listening to Episode 230 of the Boss Girl Creative podcast. Today I’m talking about tips for an epic 2020 onto the episode.
Welcome to the Boss Girl Creative podcast. I’m your host Taylor Bradford and this podcast is for my fellow creatives. Each week, I will teach you all about the nitty-gritty of blogging, social media and growing your online empire. Want to show off your epic fangirl status? Make sure that you are subscribed to the show so you can be one of the first to listen to my latest episode, which starts right now. So, grab your notebook pen and your favorite beverage and let’s dive right in.
Today’s episode is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? Yeah, that’s just a little weird, but still small businesses across the country love running payroll with Gusto. Gusto automatically files and pays your taxes. It’s super easy to use and you can add benefits and HR support to help take care of your team and keep your business safe. It’s loyal, it’s modern, and you might fall in love with it yourself. Listeners of my show get three months free when they run their first payroll. Try a demo and test it out for yourself at www.gusto.com/bossgirl
Hey, welcome to Episode 230 of the Boss Girl Creative podcast. I’m your host, Taylor Bradford. And we are in the last two months of a century. Holy crapola. What are you going to do in these last two months of 2019 that’s going to complete this era? Like, whoa, Nelly.
So, before I dive into today’s episode, which is eight tips on how to make 2020. Setting yourself up for success in 2020 and keeping you on track for that.
Let’s dive into this week’s community member spotlight, which is Wally Miller, and she blogs at millersonfire.com and you can find her on Instagram @mrsmilleronfire. And this is what she’s all about: she blogs about personal finance, specifically her journey with her husband to be financially independent, retired early, aka FI/RE, by the time she’s 45. She teaches simple investing strategies, money-saving tricks, travel hacking tactics, and her own personal budget tips for their own financial journey to getting to FI/RE, which again is financially independent retired early. Oh my gosh, that sounds amazing. Wally. Thank you so much for being a member of the Boss Girl Creative community. I hope you guys will go say hi to her. Go to her blog millersonfire.com, visit her on Instagram @mrsmilleronfire. Tell her I sent you. And again, thank you so much for being a part of this community. It truly means a lot to me. And if you want to be featured in an upcoming podcast episode and featured on my Instagram stories, all you have to do is go to www.bossgirlcreative.com/feature, and fill out the few questions and I will put you in the lineup for an upcoming feature in an episode. It’s very, very easy to do. And you get a shout out and it’s awesome. And again, Wally, thank you so much for being a part of this community.
So let’s dive in to how do we reflect on 2019? How do we set ourselves up for Success for 2020? We need to start taking stock. Yes, I know there’s still roughly about two months left of 2019, but also in this decade of life, this decade of life, this era, which is something that doesn’t happen all the time, and we need to get back on track and find our focus and figure out what are we going to do different in 2020, what really worked in 2019, what didn’t etc, etc. And I’m inspired by this because I just did Amber McCue’s Planathon, and I created my 2020 goal card for Boss Girl Creative and Sugar Creek. And that’s kind of where this is stemming from, but also some other conversations of hearing others that are super overwhelmed right now, including myself.
October was very, very intense for me and I have about five more events on the books for the remainder of 2019. And I just want to be able to, I don’t know, pull focus again and gear up for 2020. But I don’t want to wait till January. I don’t think we should wait till January, I think we should start our plan-making. Maybe not in the last two months, maybe we start a little sooner than that. But I think this is just a great time to do that, so that we can be prepared and have a game plan and hit the ball right at January 1, or maybe January 2, if you had some great parties to go to on December 31.
So first, number one is going to be reviewing your 2019 goals. I want you to take stock of what you said you were going to accomplish in 2019. And let me say, I want you to be extremely honest about all of this. I don’t want you to beat yourself up. I want you to reflect on the things that didn’t work. I want you to reflect on losses. I want you to reflect on anything that wasn’t good. I still want you to reflect on that, but I want you to move past it. I want you to give it some feeling and then bam, be gone and move forward. But I want you to start out with reviewing your 2019 goals. And I want you to write out what were they and what did you accomplish? What did you get close to? And what did you not accomplish? And I want you to think about and reflect on why you hit some of your goals and why you didn’t. And figure out if you can reverse engineer the why behind why you succeeded with some and why you didn’t with others.
Okay, step two, I want you to really evaluate what went into those wins of 2019. And what went into those losses. What was the makeup of the win? What did you do that got you the win? What were the exact steps you took? I want you to look at maybe your email copy, I want you to look at what your website looks like, I want you to look at your social media strategy. What went into those wins? I want you to step by step line item, the actual details of the winds, and I want you to do the same thing for the losses. What did you do that didn’t work. And I, I want you to be aware of what you did that didn’t work so that there’s not a repeat for 2020. So that’s step two.
Number three, I want you to reflect on the epic events of 2019, the epic strategies, the epic moments. I want you to put yourself back in that moment, in that day, in that strategy, and I want you to reflect on it all. And I want you to write down the words that come to your mind those triggers that come to your mind that made those things epic. What gave you the warm fuzzies, what would you need to do to replicate those things and I want you to write it all out. I want you to almost journal about these things. I think that will be a great way to reflect on all of this.
Okay, number four. I want you to dive into your Google Analytics and your Google Search Console. And I want you to look at the data over the last year. And I know there’s still two months. And I know if you’re in blogging that the last two months are really, really powerful because there’s a lot going on, especially if you’re writing holiday-related content. But I still want you to look at the last year in your analytics and your search console. And I want you to write down what blog posts worked, what were super popular, what gained traction, and you can set your time for the last year. And you can go to within Google Analytics, you can go to your landing pages, and you can see your most popular pages, I would look at the last 100 because you’re going to see the fall of what was popular and then where that kind of line is where kind of things were mediocre or just were not as popular as maybe the top 10 or the top 20 or the top 30. So I want you to adjust it so you can see 100 results, which you can do in the lower right corner and look at what worked. What was most popular, what gained traction, how quickly did it take off? And then also in your search console, I want you to look at with the new search console if you’re in there. And I don’t know if it’s out of beta yet, but you would need to go into the new version of search console, you can now look at the last 18 months. So just look at the last year. And I want you to see what words people are searching that are getting to you, like actual clicks to you. It’s helpful to know what you’re showing up for in search results. So you want to know what your impressions are. That’s how often you’re showing up in a search result. But I also want you to understand what clicks are getting and what those words are. So I want you to write all of that down. So what worked in your analytics? What was popular through your analytics? What gain traction and then pop over in a search console and what keywords were you showing up in and actually getting clicks for?
Okay, tip number five. Now I want you to go out and review your social media platforms. I want you to reflect on what platform actually converted business for you, grew your community, grew your email list where your people were actually hanging out, what worked, what converted, where was the most interaction, that’s what I want you to answer. And then for 2020, I want you to focus solely on those platforms. I want you to put time and resources into those platforms because that is where your person is hanging out. That is where your blue person is. And so I want you to review the social media platforms that you participated In 2019, and figure out what worked, what was popular, what converted what, where was the most interaction happening. And you can see some of this related to your blog through your analytics. You can see what your referrers were, who was referring you the most was Google, which is not a social media platform, by the way, but it will still show you how you are working through the Google platform. But was Facebook your top referrer, was Pinterest your top referrer? Instagram will show up. So I want you to reflect on what worked what converted and where was the most interaction?
Right. Number six. Now they’re going to dive into your website. And I want you to review what your offerings are, what your services are and what your products are, what worked what converted and what gained traction. What made you money? What didn’t make you money? I want you to look at your, all of your pages. And I want you to review your sales process, your workflow, I want you to review from opt-in to the freebie to the whatever is popping out next via your email service provider. I want you to review it all. And I want you to look at the copy. I want you to see what can be changed. I want you to think about what would drive somebody to buy this thing, what would drive somebody to read this thing, what would drive somebody to share this thing. I want you to review your offerings, your services, and your products. But also, I want you to review all of your pages on your website to make sure they are up to date. They make sense, they are on-brand they are with your target messaging, they all fit with it all. So that’s number six.
Number seven, after you’ve done all of these things and this is not going to be something they can just knock out in an afternoon. This will take you some time because I really want you to deep dive into all of these things. Now I want you to figure out what your one word will be for 2020. What will the one word be that is going to keep you anchored, that is going to keep you focused, that is going to keep you determined to reach your goals for 2020? What is that one word? What is going to be that one word that you’re going to write and stick up on your monitor or make a desktop banner or stick it on your iPhone or your mobile device or your tablet that you’re always going to see that when you do see the word it triggers you back to knowing what you’re working towards? What is your one word?
Number eight. Now, I want you to reflect on all of the things that you’ve just reviewed, evaluated, reflected on. Is it still all attached to your why? Is the foundation that you’ve built still attached to your why? Do you know what your why is? Has your why changed in the last year? If it is not still attached to your why, if your foundation has shifted, this is your next step. What is your Why? What is driving you? Why are you doing these things? Why do you show up on social media? Why do you write this blog content? Why are you creating this course? Why are you setting up this email funnel? Why? Why does it matter? What in your daily life, in your world life, is the thing you’re trying to achieve? Why does it matter? Why does that thing matter? It all has to matter. It all has to resonate with your why. It all has to be attached to your why.
So now I want you to go back and review and evaluate and reflect on all of those things, your 2019 goals, your wins and losses of 2019. Reflect on those epic events and strategies and moments, the things that made you so happy. Are they all still attached to your WHY? If not, I need you to reevaluate your why. Get it realigned so that you can continue success in 2020. Because we are going to build off of those epic events of those epic strategies of those epic moments. We’re going to build off of all of that and keep going forward in 2020. So That was eight.
Bonus number nine, it is time to set your goals for 2020. I want you to create one tangible goal for 2020. It needs to be tangible. My 2020 goal for Sugar Creek and Boss Girl Creative is $100,000 in gross revenue from those businesses. That is my tangible goal for 2020. Next step is I want you to define a deadline for your 2020 tangible goal. My deadline to myself is December 31, 2020. Part Three of this is I want you to create things that are considered “give to receive”. What are you going to give to receive that tangible goal? What are you going to implement? What are you going to do? Things that you’re going to do or create or sell that’s going to get you to that tangible goal.
What are you going to give to receive? Here is what my list is for me to get to my tangible goal in 2020. I’m going to continue publishing a Boss Girl Creative podcast every Wednesday. I’m going to continue showing up for my community and Patreon supporters via Facebook and Instagram and Zoom. I’m going to move into my new warehouse for Sugar Creek brands. I’m going to organize that warehouse. I’m going to plan and host an open house warehouse party. I’m going to host two additional vendor appreciation events in my warehouse. I’m going to market my photoshoot space in my warehouse as another revenue stream. I’m going to gift branding photoshoots to select vendors over 2020. I’m the host for Boss Girl Creative workshops. Those things are what I’m going to give, in order for me to receive. Those things are the things that are going to help me sell the things that I know can bring me money. Supporting my fellow vendors that actually support me with paying clients, I’m going to give back to them. I’m going to have parties. I’m going to host workshops. I’m going to continue publishing content through the podcast. I’m going to give all of those things in order to get to my goal. Give to receive. What are you going to give to receive in order for you to attain that tangible goal that’s got a deadline next year?
So, to recap, you’re reviewing your 2019 goals. You’re evaluating your wins and losses of 2019. You’re reflecting on those epic events, epic strategies, epic moments of 2019. You’re going to review your analytics and your search console. You want to know what worked, what was popular, what gained traction. I want you to review your social media platforms, figure out what worked, what converted, and where was the most interaction, and once you to review your offerings, your services, your products, I want you to figure out what your one word will be for 2020 that’s going to keep you anchored, keep you focused, keep you determined. And I want you to reevaluate and realign yourself with your why. So that that all makes sense for you moving forward in 2020. And then I want you to set your goals for 2020. I want you to set an actual tangible goal. Give yourself a deadline for that goal, and then create items, tasks, or things that are going to work towards that actual tangible goal. What are you going to give to receive? This is your homework.
Thank you so much for listening to today’s episode of the boss girl creative podcast again, shout out to this week’s community member which is Wally Miller. She blogs over at millersonfire.com and you can go hang out with her on her Instagram @mrsmilleronfire.
Again, shout out to today’s show sponsor gusto visit gusto.com/bossgirl to try out a demo and see for yourself. My listeners of my show get three months free once they run their first payroll. I will be back next week with another episode of the Boss Girl Creative podcast. Until then, I hope you have a great rest of your week.