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EPISODE 026 – DISCLOSURES & THE FTC

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BGC ANNOUNCEMENTS
* Welcome to the 26th episode of the Boss Girl Creative Podcast!! In Today’s episode, Jennifer and I discuss all things Disclosures!
* Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL
* Have you seen the BGC Intensive??
* Support Boss Girl Creative endeavors by joining the BGC Crew!
* Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram
* Want a direct link to the podcast feed? Click here.
* Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA
INSIDE THIS EPISODE
* Disclosures
* The Federal Trade Commission (FTC)

JUICY QUOTES
“What is a disclosure? In general laymen terms, it’s just you alerting your readers that you received product or compensation or the post is sponsored. Or the tweet is sponsored. You are alerting them to that fact.” Taylor Bradford”Disclosures are mandated by the Federal Trade Commission (FTC).” Taylor Bradford”The key things that you need to pay attention to in there (in the Dot Com Disclosure guidelines from the FTC) is that a disclosure has to be clear, concise and conspicuous.” Taylor Bradford

“The rule states that it (your disclosure) has to be before your first outbound link.” Jennifer Salter

“When it comes to disclosures on your website or your blog, that’s it. That’s the bottom line. You have to disclose. If you get paid for something. You have to disclose that you got paid.” Taylor Bradford

“You have to tell them (your reader) because they need to take that into consideration in whether or not you have a biased opinion on the product or service or something. If they don’t know that you received compensation for something, they are going to take you at face value. But what if you did receive compensation, you might blur the lines a little bit on something if you weren’t satisfied or what not. People need to know that kind of stuff.” Jennifer Salter

“You do not want to dupe a consumer. They can go right to the FTC and report you for that.” Taylor Bradford

“A person coming over from Pinterest doesn’t understand the blogging world, if they are not a blogger themselves. You have to be writing like they don’t know there’s rules.” Taylor Bradford

“You have to write like they (your readers) know nothing and you are explaining from the very beginning and in the most basic form.” Jennifer Salter

“Do not use hashtag #sp because your typical person does not know what that stands for.” Taylor Bradford

“You can’t use the “I didn’t know”.” Taylor Bradford

“You need to start asking questions, especially if this is something you want to do to start making some side hustle money from.” Taylor Bradford

RESOURCES AND LINKS MENTIONED
*Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.*
FTC Dot Com Disclosure Guidelines
The FTC’s Endorsement Guidelines: What People Are Asking
Appropriate disclosure tags on social media: any form of ad (#ad, AD, ad,

[AD], [ad]); sponsored or #sponsored

SHOUT-OUTS
None in this episode.

FIND TAYLOR ONLINE
Blog – pinkheelspinktruck.com
Instagram – @pnkheelspnktrk
Facebook – PinkHeelsPinkTruck
Pinterest – pnkheelspnktrk
Twitter – @pnkheelspnktrk

FIND JENNIFER ONLINE
Blog – Busy Being Jennifer
Instagram – @BusyBeingJennifer
Handmade Biz – Homespun Happiness
Facebook – facebook.com/BusyBeingJennifer
Twitter – twitter.com/busybeingjenn
Shop Facebook – facebook.com/HomespunHappiness
Shop Instagram – instagram.com/shophomespunhappiness/

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By | 2017-05-18T15:34:24+00:00 December 9th, 2015|PODCAST EPISODES|3 Comments

About the Author:

Taylor Bradford is the creator/editor behind the Lifestyle Blog, Pink Heels Pink Truck. In 2011, she started a blogging tips/tricks series called #bloggingedumacation. After writing over 40 lessons, which are currently being formatted into an e-book, she decided to take her lessons and advice and turn them into a podcast. Thus Boss Girl Creative was born. Taylor has a passion for teaching and helping other Creative Entrepreneurs. She has a knack for business and a life-long dream of sharing it with her fellow Boss Girls.