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* Welcome to the 26th episode of the Boss Girl Creative Podcast!! In Today’s episode, Jennifer and I discuss all things Disclosures!
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* The Federal Trade Commission (FTC)
“What is a disclosure? In general laymen terms, it’s just you alerting your readers that you received product or compensation or the post is sponsored. Or the tweet is sponsored. You are alerting them to that fact.” Taylor Bradford
“The key things that you need to pay attention to in there (in the Dot Com Disclosure guidelines from the FTC) is that a disclosure has to be clear, concise and conspicuous.” Taylor Bradford”The rule states that it (your disclosure) has to be before your first outbound link.” Jennifer Salter
“When it comes to disclosures on your website or your blog, that’s it. That’s the bottom line. You have to disclose. If you get paid for something. You have to disclose that you got paid.” Taylor Bradford
“You have to tell them (your reader) because they need to take that into consideration in whether or not you have a biased opinion on the product or service or something. If they don’t know that you received compensation for something, they are going to take you at face value. But what if you did receive compensation, you might blur the lines a little bit on something if you weren’t satisfied or what not. People need to know that kind of stuff.” Jennifer Salter
“You do not want to dupe a consumer. They can go right to the FTC and report you for that.” Taylor Bradford
“A person coming over from Pinterest doesn’t understand the blogging world if they are not a blogger themselves. You have to be writing like they don’t know there are rules.” Taylor Bradford
“You have to write like they (your readers) know nothing and you are explaining from the very beginning and in the most basic form.” Jennifer Salter
“Do not use hashtag #sp because your typical person does not know what that stands for.” Taylor Bradford
“You can’t use the “I didn’t know”.” Taylor Bradford
“You need to start asking questions, especially if this is something you want to do to start making some side hustle money from.” Taylor Bradford
RESOURCES AND LINKS MENTIONED
*Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.*
FTC Dot Com Disclosure Guidelines
The FTC’s Endorsement Guidelines: What People Are Asking
Appropriate disclosure tags on social media: any form of ad (#ad, AD, ad, [AD], [ad]); sponsored or #sponsored
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