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EPISODE 026 – DISCLOSURES & THE FTC

December 9, 2015 By Taylor Bradford 5 Comments

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BGC ANNOUNCEMENTS
* Welcome to the 26th episode of the Boss Girl Creative Podcast!! In Today’s episode, Jennifer and I discuss all things Disclosures!
* Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL
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* Use these Hashtags on Social Media: #bossgirlcreative #bossgirlchat
INSIDE THIS EPISODE
* Disclosures
* The Federal Trade Commission (FTC)
JUICY QUOTES
“What is a disclosure? In general laymen terms, it’s just you alerting your readers that you received product or compensation or the post is sponsored. Or the tweet is sponsored. You are alerting them to that fact.” Taylor Bradford
“Disclosures are mandated by the Federal Trade Commission (FTC).” Taylor Bradford

“The key things that you need to pay attention to in there (in the Dot Com Disclosure guidelines from the FTC) is that a disclosure has to be clear, concise and conspicuous.” Taylor Bradford”The rule states that it (your disclosure) has to be before your first outbound link.” Jennifer Salter

“When it comes to disclosures on your website or your blog, that’s it. That’s the bottom line. You have to disclose. If you get paid for something. You have to disclose that you got paid.” Taylor Bradford

“You have to tell them (your reader) because they need to take that into consideration in whether or not you have a biased opinion on the product or service or something. If they don’t know that you received compensation for something, they are going to take you at face value. But what if you did receive compensation, you might blur the lines a little bit on something if you weren’t satisfied or what not. People need to know that kind of stuff.” Jennifer Salter

“You do not want to dupe a consumer. They can go right to the FTC and report you for that.” Taylor Bradford

“A person coming over from Pinterest doesn’t understand the blogging world if they are not a blogger themselves. You have to be writing like they don’t know there are rules.” Taylor Bradford

“You have to write like they (your readers) know nothing and you are explaining from the very beginning and in the most basic form.” Jennifer Salter

“Do not use hashtag #sp because your typical person does not know what that stands for.” Taylor Bradford

“You can’t use the “I didn’t know”.” Taylor Bradford

“You need to start asking questions, especially if this is something you want to do to start making some side hustle money from.” Taylor Bradford

 

RESOURCES AND LINKS MENTIONED
*Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.*
FTC Dot Com Disclosure Guidelines
The FTC’s Endorsement Guidelines: What People Are Asking
Appropriate disclosure tags on social media: any form of ad (#ad, AD, ad, [AD], [ad]); sponsored or #sponsored

 

FIND TAYLOR ONLINE
Blog – taylorbradford.com
Instagram – @taybradfordblog
Facebook – taybradfordblog
Pinterest – taybradfordblog
Twitter – @taybradfordblog

 

FIND JENNIFER ONLINE
Blog – Busy Being Jennifer
Instagram – @BusyBeingJennifer
Handmade Biz – Homespun Happiness
Facebook – facebook.com/BusyBeingJennifer
Twitter – twitter.com/busybeingjenn
Shop Facebook – facebook.com/HomespunHappiness
Shop Instagram – instagram.com/shophomespunhappiness/

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Filed Under: PODCAST EPISODES, Social Media Tagged With: Disclosures, Episode 26, FTC

Previous Post: « EPISODE 025 – LINK PARTIES & BLOG CRAWLS
Next Post: EPISODE 027 – HOW TO PITCH BRANDS »

Reader Interactions

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  1. Disclosure - Are You Doing It Wrong? - Create If Writing says:
    February 17, 2016 at 11:45 am

    […] want to point you in the direction of a GREAT and very thorough podcast episode from Taylor over at Boss Girl Creative to walk you through the basic ins and outs of disclosure. She and Jenn from Busy Being Jennifer […]

    Log in to Reply
  2. How Authentic and Transparent Should You Be Online? says:
    February 22, 2016 at 12:51 am

    […] for something, you HAVE to share this. The FTC says so. (Just listen to this great podcast from Taylor Bradford on the Boss Girl Creative for more on disclosure.) Not disclosing compensation for affiliate products and programs is illegal […]

    Log in to Reply
  3. Make Money Blogging: Income Report Lessons - Girl on the Move Blog says:
    March 1, 2016 at 6:05 am

    […] Follow Girl on the Move’s board Blog Income Reports on Pinterest.*Establish your self as a value-added expert, and then share affiliate links! As I looked through income reports I found some astonishingly high incomes for affiliate links. In a recent month, Pat Flynn, of Smart Passive Income made $79,927.94 from affiliates (that’s 74% of his income!!!!) and $40,800 of that came from BlueHost affiliate income alone.   For every income report I studied where the blogger made a significant amount of money off of affiliate links I could also browse through their blog and see how they had established themselves as an expert…in something.   Here’s the thing, people are busy. They don’t have time to read 373 blogs a week. They are going to make the time to read the blogs that add the most value to their life. So be that blog. Offer value to your readers. And then share with them the products and services you use by sharing affiliate links. (But please, disclose correctly!!!!) […]

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  4. EPISODE 062 - AFFILIATE MARKETING & THE FTC - Boss Girl Creative says:
    April 25, 2018 at 10:18 pm

    […] * Rae Hoffman’s Article * FTC Dot Com Disclosures * The FTC Answers Your Questions * BGC Episode 26 – Disclosures & The FTC * RewardStyle, ShopStyle Collective, CJ Affiliate * CAN-Spam […]

    Log in to Reply
  5. EPISODE 096 - NEWBIES START HERE - Boss Girl Creative says:
    April 21, 2019 at 11:35 am

    […] Market Your Content * PODCAST EPISODE: Do Follow or No Follow…What is it?? * PODCAST EPISODE: Disclosures & the FTC * PODCAST EPISODE: Finding Your Ideal Customer (aka #myblueperson) * PODCAST EPISODE: Mastering […]

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