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* Welcome to the 19th episode of the Boss Girl Creative Podcast!! Today I’m flying solo and chatting about SEO, building community and growing email lists
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* Keywords & SEO
* Building a Community
* Spamming your own blog
* Growing your email list
* Reward your readers
* Facebook Groups vs Facebook Pages
“SEO is Search Engine Optimization and it is important. However, if you’re trying to target a very broad keyword, for example, happy or sad or something that, if you went to Google right now and you just typed in that word, you would get a ton of results.” Taylor Bradford”When you are gearing up your posts for SEO purposes, to rank high in the search engines, you have to take a couple of things into consideration: how broad is the search term and if you go to Google and start typing that term in, what other words pop up with it before you hit the enter button?” Taylor Bradford
“When you are trying to come up with your keyword for your blog post, go look at Pinterest search.” Taylor Bradford
“If you can come up with a better phrase that people might already be searching for, that may not be as broad…as the word happy…maybe you can narrow it down just a little bit with whatever you are trying to create, that is going to help you out.” Taylor Bradford
“SEO is good, however, if you are trying to rank high off of one post for SEO purposes and that’s already a word or phrase that has a lot of searching on it, it’s going to be an uphill battle for you until you can establish yourself as an authority on that search term or phrase.” Taylor Bradford
“What are you truly trying to use SEO for and is it going to benefit you?” Taylor Bradford
“I think building a community with your brand is probably more important now days then SEO.” Taylor Bradford
“I recommend that you don’t spam your own blog…leaving comments on your own blog that say ‘thanks for your comment’…with comments like that, if you can re-contribute back to the conversation in a comment that somehow reiterates your post and your keywords within your comment, then I totally think it’s okay for you to comment back on your blog.” Taylor Bradford
“A tip on how you can build community through email: somebody leaves you a comment on the blog. You respond back to that person and however you need to respond back, send them to something else on the blog.” Taylor Bradford
“Work on growing your email list.” Taylor Bradford
“One thing you want to do in those emails is talk to your people like you are having coffee with them. Have a conversation. Ask them questions.” Taylor Bradford
“SEO is still important. Don’t get me wrong. Don’t completely squash the whole SEO thing. But understand it takes a lot of work to build on your SEO presence based on what you are trying to accomplish. So if you want to be known as what ever it is you want to be know on, you need to write a lot of content based on that theme in order to truly rank high for SEO.” Taylor Bradford
“Microblogging is just blogging on another social media platform.” Taylor Bradford
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